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  • Marketing-Public Relations

    Загружено:

    Paramjit Sharma
    1K просмотров10 страниц
    Public relations (PR) involves programs designed to promote or protect a company's image and products. PR professionals evaluate public attitudes, identify issues of public concern, and execute programs to gain public acceptance. Their functions include press relations, product publicity, corporate communication, public affairs, lobbying, employee and investor relations, and crisis management. PR tools for new products include product placement, consumer education, event sponsorship, issue sponsorship, and websites. Crisis management is a coordinated effort to handle the effects of unfavorable publicity or events. Marketing PR can help with launching new products, repositioning mature products, influencing target groups, and building or defending corporate image and products facing problems. Major PR tools in marketing include publications, events, sponsorship,

    Исходное описание:

    Role of PR in Marketing

    Оригинальное название

    Marketing-public relations

    Авторское право

    © Attribution Non-Commercial (BY-NC)

    Доступные форматы

    PPT, PDF, TXT или читайте онлайн в Scribd

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    Public relations (PR) involves programs designed to promote or protect a company's image and products. PR professionals evaluate public attitudes, identify issues of public concern, and execute programs to gain public acceptance. Their functions include press relations, product publicity, corporate communication, public affairs, lobbying, employee and investor relations, and crisis management. PR tools for new products include product placement, consumer education, event sponsorship, issue sponsorship, and websites. Crisis management is a coordinated effort to handle the effects of unfavorable publicity or events. Marketing PR can help with launching new products, repositioning mature products, influencing target groups, and building or defending corporate image and products facing problems. Major PR tools in marketing include publications, events, sponsorship,

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    1K просмотров10 страниц

    Marketing-Public Relations

    Загружено:

    Paramjit Sharma
    Public relations (PR) involves programs designed to promote or protect a company's image and products. PR professionals evaluate public attitudes, identify issues of public concern, and execute programs to gain public acceptance. Their functions include press relations, product publicity, corporate communication, public affairs, lobbying, employee and investor relations, and crisis management. PR tools for new products include product placement, consumer education, event sponsorship, issue sponsorship, and websites. Crisis management is a coordinated effort to handle the effects of unfavorable publicity or events. Marketing PR can help with launching new products, repositioning mature products, influencing target groups, and building or defending corporate image and products facing problems. Major PR tools in marketing include publications, events, sponsorship,

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 10

    Paramjit Sharma 1

    WHAT IS PR ?

    PR Involvesa Variety of Programmes


    Designed to Promote or Protect a
    Company,s Image or its Products

    Paramjit Sharma 2
    The Role of
    Public Relations

    Executes
    Evaluate public
    programs to gain
    Attitudes
    public acceptance

    Identifies issues of
    public concern

    Paramjit Sharma 3
    Functions of Public Relations
    Press Relations
    Product Publicity
    Corporate Communication
    Public Affairs
    Lobbying
    Employee and Investor Relations
    Crisis Management
    Paramjit Sharma 4
    New Product Publicity

    Product Placement

    PR Consumer Education
    Tools
    Event Sponsorship

    Issue Sponsorship

    Internet Web Sites

    Paramjit Sharma 5
    Managing Unfavorable Publicity

    A coordinated effort to

    Crisis handle the effects of


    unfavorable publicity

    Management or of an unfavorable event.

    Paramjit Sharma 6
    Launching new
    Product

    Repositioning Building interest


    Mature Product in a product

    MARKETING
    Public Relations

    Influencing
    Specific
    Target
    group Building corporate
    Defending image favorable. products
    Products facing
    Public problems Paramjit Sharma 7
    MAJOR
    DECISIONS
    Objectives

    Choosing Messages

    Implementation & Evaluation


    Paramjit Sharma 8
    Publications
    Events
    Major Sponsorship
    Tools in News
    Marketing
    PR Speeches
    Public Service Activities
    Identity Media

    Paramjit Sharma 9
    THANKS

    Paramjit Sharma 10

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