Presented by

Ashwin Prajapati S-328 Bhavin Jain S-315 Amish Mehta S-323

About Tata motors

Tata motors Ltd, is India s largest automobile company. With revenues Rs. 39650.48 crors (USD 8.8 billion) in 2008-2009. Tata motors established in 1945.Since 1954 over 4 million Tata vehicles play on Indian roads. Tata motors, the first company from India's engineering sector to be listed in the New York stock exchange (sep 2004) has also emerged as an international auto mobile company.

Vision - To evolve into a world class Indian brand , To be the best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics

Idea Generation Of Nano

I saw families ridding around on scooters with kids standing up and mother carrying a baby and sitting Pillion and decided to do something about . It started as an quest for an affordable transportation solutions. .

The peoples car..

Tata Nano is made for medium class family it is Small, affordable and great Stylish Car NANO was designed at Italy Institute of Development in Automotive Engineering (I.D.E.A) The Tata Nano was introduced at the 9th auto expo by Tata Motors in New Delhi, India on Jan. 10, 2008. The car itself is expected to boost the Indian Economy as well as expand the Indian car market by 65%, according to rating agency CRISIL

 The entry level model is ticketed at just over Rs.1,00,000 or $1,925. Create a new market segment in the Indian Market Currently distributed in India but plans to expand to global markets within the next few years. It is estimated that about 10%of two-wheeler market will be taken away by Nano The publicity the Nano has garnered globally would be worth more than Rs 500 crore

Swot Analysis
Strength
Cheap Price High Fuel efficiency Environment friendly Innovativeness

Weakness
A very low power engine and a maximum speed capacity of only 80MPH - not suitable for American freeways Less features and specifications ( no AC, power steering , Use of fibres and plastics instead of full metal in body ,small tyres, etc)

Opportunity
Demand for less expensive cars due to the recession Growing immigration population which falls in the low to medium income group

Threat
Strict safety and emission control standards in USA which is not consistent in all US states Growing competitors ( Honda Siel, Nissan ) Emergence of complete green cars which do not consume fuel and work on alternate sources of energy

 Revolutionary in its technology & low in price It has filed in all 34 patents,10 patents only for engine It has a rear mounted engine which help to maximize interior space The air intake on the flanks is a feature common to the Nano & super Cars According to ARAI it conforms to Euro IV & Bharat III emission standards which will come into effect in India in 2010. The interior space is 20 % more than Maruti 800

Variants Models Nano Standard Nano Deluxe-Cx Nano luxury-Lx Ex-showroom prices Rs 1,23,360 Rs 1,51,360 Rs 1,72,360

Engine Options Petrol, Diesel, Hybrid, Electric, Compressed Air Petrol Engine 2 cylinder petrol all aluminium Engine 624 cc, 33bhp Bosch multi-point fuel injection (mpfi) Diesel Engine Jointly developed with Diesel Engine specialist FEV 684 cc Smallest Common Rail Turbocharged Diesel engine

Performance
Top Speed Acceleration Fuel Efficiency Emissions 80 Km/hr 0-70 kmph in14s 22 kmpl (city) 26 kmpl (highway) Bharat III and Euro IV compliant

Safety features
The Nano s safety performance exceeds current regulatory requirements The car has passed the full-frontal crash and the side impact crash Tata said the Nano has an all sheet-metal body. Safety features such as crumple zones, intrusion-resistant doors, seat-belts, strong seats and anchorages. The rear tailgate glass bonded to the body. Tyres are tubeless Tata Nano passed the required 'homologation tests with Punebased Automotive Research Association of India (ARAI).This means that the car has met all the specified criteria for roadworthiness laid out by the government including emissions or noise & vibration and can now ply on Indian roads.

Pricing of Nano
Why Nano is so cheap? Cutting cost Target market

 The Nano's boot does not open, instead the rear seats can be folded down It has a single windscreen wiper Some exterior parts of it are glued together The door handle of the car had 70 per cent less parts than one of the cheapest European cars It has no power steering Some components are made in Germany

Family of four riding a scooter on wet roads Two Wheeler Market Used Cars Market European nations, especially the electric version of the Nano e-Nano

Promotion

Online Marketing
The company booked all web search engines to serve popup ads on the evening & at the time of the official launch

Marketing using existing companies

Tata Indicom: NANO mobiles with phone scheme Tata Sky: Discount on satellite connections for Nano customers Titan: Buy a NANO watch Croma and Westside Merchandise and accessories like Nano branded Tshirts, key chains, teddy bears & watches

Electronic Media
Radio we ll be back after a Nano break Television messages or ticker news or other channels Cell Phones Text messages

Print Media

Collaborations
ICICI Bank initiated a whole campaign to get noticed and spread the word . Icicibank.com had a banner ad on their home page for booking Nano.

 SBI offered loans for total payment of car and announced a bank interest on the applications for Nano which will be rejected in lucky draw

Politics and Nano

Singur in west bengal Pulling from wb Fight for Nano begins

Singur - Tata
Govt. WB keen for rapid industrialisation Approached Tata Motors Tata Motors showed interest in locating the plant in WB Chose Singur a small town in Hoogly district of WB Govt. WB provided TML a loan of 200 crores at 1% interest

Tata enjoying the most of incentives!!!

A comprehensive package of incentives Electricity Clause Electricity at Rs.3kwh Loan Repayment Loan with interest repayable in annual installments Lease rental

Why Tata Nano pulled out of Singur?

Political Battlefield

Land Controversy
Acquired Land Compensation Misunderstanding Admitted Mistake

Great agitation and great aggression

You cannot run a plant where the wall is being broken; you cannot run a plant where bombs are being thrown from all the sides; you cannot run a plant where the people have been threatened. This is only during the construction, what happens when we actually start running the plant!
-Ratan Tata Chairman,Tata Motors Ltd FRONT LINE ,Volume 25 - Issue 22 :: Oct. 25-Nov. 07, 2008. INDIA'S NATIONAL MAGAZINE

Destructive Politics...
I once mentioned that if somebody puts a gun to my head, you either pull the trigger or take the gun away because I will not move my head. I think Ms.Mamta Banerjee has pulled the trigger, - Ratan Tata Chairman,Tata Motors Ltd.
FRONT LINE ,Volume 25 - Issue 22 :: Oct. 25-Nov. 07, 2008. INDIA'S NATIONAL MAGAZINE

Effects on West Bengal

Brand Image Damages to the Public property Losses beared Unemployment

Effects on Tata Motors

Tata Gained a Seven Crucial Months - Commodity Prices declined - Advances - Mobilise the Funds

Fight for Nano Begins Again

West Bengal s loss another State s gain Karnataka 1st to offer Gujarat offered 3 strategic locations - Mundra in Kutch district - Charodi in Sanand - Surat Orissa offered land at Gopalpur Maharashtra, Andhra Pradesh, Uttarakhand also made an offer

Winner - Gujarat

You are stupid if you are not in Gujarat - Ratan Tata

Vibrant Gujrat
Reliable Infrastructure Locations - Government owned land Charodi and Chharal villages in Sanand the ultimate choice

Tata Nano Plant In Sanand

Benefits to
Loan of Rs 9,570 crores THE DEAL Rs 2,900 cr for Nano plant Rs 6,670 cr for Infrastructure development Repayment of Rs 9,570 cr loan @ 0.1% over 20 years

THE SWEETNERS
100% exemption on electricity duty Concessional power tariff 1,100 acre land comes cheap No stamp duty, Registration and transfer charges Payment for land in 8 equal annual instalments

Benefits to Gujarat

Benefits to Component manufacturers and Vendors New Investment opportunities and positive sentiment in Gujarat Benefit to Real estate market Additional jobs and training opportunities

Win-win situation

THANK YOU !!