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  • Product Design

    Загружено:

    Kinjal Jain
    31 просмотров8 страниц
    Toothbrush with bristles of three different lengths and orientations. Long inner bristles, shorter bristles. Triple brushing effect. Development of superior, technical, plagueremoving device. Task force had five goals: 1. Understanding various techniques. 2. Testing the between-teeth access. 3. Establishing an index. 4. Creating a bristle configuration and handle design. 5. Determining, through clinical and consumer research, the efficacy and acceptance.

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    Toothbrush with bristles of three different lengths and orientations. Long inner bristles, shorter bristles. Triple brushing effect. Development of superior, technical, plagueremoving device. Task force had five goals: 1. Understanding various techniques. 2. Testing the between-teeth access. 3. Establishing an index. 4. Creating a bristle configuration and handle design. 5. Determining, through clinical and consumer research, the efficacy and acceptance.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    31 просмотров8 страниц

    Product Design

    Загружено:

    Kinjal Jain
    Toothbrush with bristles of three different lengths and orientations. Long inner bristles, shorter bristles. Triple brushing effect. Development of superior, technical, plagueremoving device. Task force had five goals: 1. Understanding various techniques. 2. Testing the between-teeth access. 3. Establishing an index. 4. Creating a bristle configuration and handle design. 5. Determining, through clinical and consumer research, the efficacy and acceptance.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 8

    PRODUCT DESIGN

    IDEA GENERATION

    IDEA SCREENING

    CONCEPT TESTING & ANALYSIS

    PRODUCT DEVELOPMENT

    BUSINESS ANALYSIS

    TOTAL SALES ESTIMATION

    ESTIMATING COSTS & PROFITS

    COMMERCIALIS ATION

    TEST MARKETING

    PRODUCT USE TESTING

    Toothbrush with bristles of three different lengths and orientations. Longer inner bristles , Long inner bristles, shorter bristles. Triple brushing effect.

    Development of superior, technical, plagueremoving device. The task force had five goals:1. Understanding various techniques. 2. Testing the between-teeth access.

    3. Establishing an index 4. Creating a bristle configuration and handle design 5. Determining, through clinical and consumer research, the efficacy and acceptance.

    POSITIONING

    Positioning Strategies used are: Positioning of a leader Positioning of a competitor

    It is positioned as a niche product to targeted consumers concerned about gum disease 15% price command over Oral-B Volume, capacity and investment costs are different positioning scenarios used.

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