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Overview
What you will learn from this lecture
Market structure 3 Requirements for perfect competition Demand curve for a competitive firm Supply curve for a competitive firm How is the profit is maximized? At which output level? How is profit or loss is measured using graphs? Short Run Equilibrium Long Run Equilibrium Perfect Competition and Plant Size in the long run What happens when things change?
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Types of Market
For any particular market, we ask
How many buyers and sellers are there in the market? Is each seller offering a standardized product, product, more or less indistinguishable from that offered by other sellers? Are there any barriers to entry or exit, or can exit, outsiders easily enter and leave this market?
Sellers offer a standardized product Sellers can easily enter into or exit from market
Significant barriers to entry and exit can completely change the environment in which trading takes place
Examples?
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Easy exit
A firm suffering a long-run loss must longbe able to sell off its plant and equipment and leave the industry for good, without obstacles
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Even if conditions for perfectly competitive markets are not satisfied satisfied
Assumptions are close enough for predictions of
Firm entry or exit Price increase or decrease Increase or decrease in industry quantity Increase or decrease in firm quantity
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In learning about competitive firm, must also discuss competitive market in which it operates
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$400 D
$400
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horizontal, or infinitely
price elastic
Why? Output is standardized No matter how much a firm decides to produce, it cannot make a noticeable difference in market quantity supplied So cannot affect market price Firm is a price taker Treats the price of its output as given and beyond its control Its only decision is how much output to produce and sell
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550
Slope = 400
Profit Maximization: The Marginal Revenue and Marginal Cost Approach ProfitProfit-maximizing output is found where MC curve crosses MR curve from below
Or where P =MC
MC
$400
D = MR
2. At Q* , find the ATC, unit cost for producing that amount of outputs 3. Pointing out the difference between P and ATC along the vertical axis 4. The area (P-ATC) X Q* is (P Profit if P>ATC Loss if P<ATC
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MC d = MR
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MC Loss per Ounce ($100) ATC $300 200 4 d = MR Ounces of Gold per Day
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The Firms Short-Run Supply Curve ShortA competitive firm is a price taker
Then decides how much output it will produce at that price Whenever the market price is set at a new level, the best output level will be determined by firms, using the MR and MC approach Exception
If the firm is suffering a loss large enough to justify shutting down, it will not produce along its MC curve
Zero output produced instead
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(b) Price per Bushel $3.50 2.50 2.00 1.00 0.50 2,0004,000 5,000
Bushels 7,000 per Year
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Figure 4: For all prices below $1the $1 shutdown priceoutput is zero and the price supply curve coincides with vertical axis
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The (Short-Run) Market Supply Curve (ShortThe shut run market supply curve is obtained from the aggregation of individual firms supply curve firm
summing quantities of output supplied by all firms in market at each price
As we move along the market supply curve, we are assuming that two things are constant
Fixed inputs of each firm Number of firms in market
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Added together Market Demand Curve Quantity Demanded by All Consumers at Different Prices
Added together Quantity Supplied by All Firms at Different Prices Market Supply Curve
Market Equilibrium
P S D
sums buying and selling preferences of individual consumers and producers, and determines market price Each buyer and seller then takes market price as given
Each is able to buy or sell desired quantity Competitive firms can earn an economic profit or suffer an economic loss
Example: Figure 2
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Figure 7 Short-run Profit Maximization Short10 firms each producing 100 units ShortShort-run equilibrium conditions met (K fixed) Firm
P MC P0 P ATC P0
Industry
S
D 100 q 1000 Q
But firm is making positive economic profit : Long Run equilibrium? Incentive for entry or exit? Firm
P MC P0 P ATC P0
Industry
S
Profit>0
D 100 q 1000 Q
LongLong-run
Firm: Price = ATC: Zero economic profit No incentive to enter or exit
In real world entry and exit occur literally every day In some cases, we see entry occur through formation of an entirely new firm or occur when an existing firm adds a new product to its line Exit can occur in different ways
Selling off its assets and freeing itself once and for all from all costs Switches out of a particular product line, even as it continues to produce other things
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Figure 8 Positive Economic Profit Invites Entry in the Long-run and Causes Industry Supply to Rise LongFirm
P MC P0 P1 P ATC P0 P1 D 90 100 q 1000 1080 Q
Industry
S S
LongLong-run equilibrium Number of firms rises to12 firms = 1080/90 P = ATC Firm
P MC P0 P1 P ATC P0 P1 D 90 100 q 1000 1080 Q
Industry
S S
1. Market price falls 2. Then demand curve facing each firm shifts downward 3. Each then slide down its marginal cost curve, decreasing output
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From Short-Run Profit to Long-Run Equilibrium ShortLong-- start with profit in the short run
This process of adjustment continues, requiring market supply curve to shift rightward enough, and the price to fall enough Until when the reason for entry entry positive profitno longer exits profit So that each existing firm is earning zero economic profit In sum, in a competitive market, positive economic profit continues to attract new entrants until economic profit is reduced to zero
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Figure 9 : Short-run Profit Maximization Short15 firms each producing 80 units ShortShort-run equilibrium conditions met (K fixed) Firm
P MC ATC AVC P0 q P0 D 80 1200 Q S P
Industry
ShortShort-run Profit Maximization 15 firms each producing 80 units ShortShort-run equilibrium conditions met (K fixed) Firm
P MC ATC AVC P0
LOSS
Industry
P
P0 D 80 q 1200 Q
Negative Economic Profit Induces Exit in the Long-run, Industry Supply Falls LongNumber of firms falls to 12 firms = 1080/90
Firm Industry
P MC ATC AVC P1 P0 D 80 90 q 1080 1200 Q P S S
P1 P0
From Short-Run Profit to Long-Run Equilibrium ShortLong-- start with loss in the short run In a competitive market, economic losses continue to cause exit until losses are reduced to zero Raising market price until typical firm breaks even again
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MC A d ATC 1
$4.50
D 900,000
Bushels per Year
9,000
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Firm
2.50
d1
Bushels per Year
5,000
9,000
until market price falls to $2.50 and each firm earns zero economic profit.
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Same opportunity to earn positive economic profit will attract new entrants that will establish larger plants from the outset Entry and expansion must continue in this market until the price falls to P* where each P* firm earn zero economic profit
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3. As all firms increase plant size and output, market price falls to its lowest possible level . . . Dollars LRATC
A Summary of the Competitive Firm in the Long-Run LongAt each competitive firm in long-run longequilibrium P = MC = minimum ATC = minimum LRATC This equality is satisfied when the typical firm produces at point E in figure 6 Where its demand, marginal cost, ATC, and LRATC curves all intersect In perfect competition, consumers are getting the best deal they could possibly get
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Market
S1
Dollars
Firm
MC ATC1
P1
P1
d1 = MR1
Market
S1 B C S2 SLR
Dollars PSR
Firm
B C MC ATC2 ATC1d = MR 2 2 d1 = MR1
dSR = MRSR
P2 P1 A
Decreasing cost industry -- entry by new firms actually decreases input prices
Causes typical firms ATC curve to shift downward firm Lowers market price at which firms earn zero economic profit Long-run supply curve slopes downward Long-
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Small Summary
Increasing Cost Industry Up Entry effect on input prices ATC curve Zero profit market Price LongLong-run supply curve Shifts up Up Constant Cost Industry No effect Decreasin g Cost Industry Down
Slope upward
Horizontal
Slope downward
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Summary
3 Requirements for perfect competition
many sellers and buyers standardized products free entry and exit
Profit can be measured using graphs Short run equilibrium: profits or loss Long run equilibrium: zero economic profits P=marginal cost=minimum ATC=minimum LRATC
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