ADVERTISING…

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 ADVERTISING
Advertising is a form of communication
that typically attempts to persuade
potential customers to purchase or to
consume more of a particular brand of
product or service.

to generate increased consumption of

those products and services through the
creation and reinforcement of "brand
image" and "brand loyalty".

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 OBJECTIVES
1. Reach
2. Frequency
3. Gross rating points
4. Effective rating points
5. Cost
6. Continuity
7. Impressions
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 GOALS
1.To build brand image
2.To inform
3.To persuade
4.To support other
marketing efforts
5.To encourage action

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 INGREDIENTS
1. Developing of a logical
advertisement maagement
scheme for the company.

3. Careful selection of media.

5. Thoughtful design of the

5 advertisement.
CHOOSING AN IN-
HOUSE PRODUCTION
(OR )
EXTERNAL
ADVERTISING
AGENCY
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 DECISION VARIABLES
1. Size of the account.
2. Money that can be spent
on media.
3. Objectivity factor.
4. Complexity of the factor.
5. Creativity issue.
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SERVICES OF EXTERNAL
AGENCIES
Consulting and giving advice about
how to develop target markets.
Providing specialised sevices for
bussiess markets.
Providing suggestions on how to
project a strong company image
and theme.
Preparation of advertisements ad
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planning and purchasing media time
 ADVERTISING TIPS
When considering your advertising options put
yourself in the shoes of your audience.
Forward planning is critical. To secure the
best available spots on radio or in press,
booking ahead is essential.
Consider your return on investment
Keep your message simple and ensure your
call to action is clear. This should form the
basis of your ad/s in terms of content, look
and feel.