Академический Документы
Профессиональный Документы
Культура Документы
A BRIEF OVERVIEW Emirates airlines was founded in 1985 on a 10 million dollar lease from the government of Dubai. Starting off in 1985 with the amount of $ 10million dollars( emriatesgroup , 2010 ) , It has become one of the world s largest airlines with profit of $964 million in 2009.
It was created as part of the overall strategy to transform Dubais economy by attracting passengers from all across the world to travel to Dubai. Currently Emirates flies its fleet of 138 aircraft to over 100 destination in 60 countries around the world( Emirates,2010). Its has more planes placed on order than the number of planes it has in its fleet now.
Emirates will have 300 planes by 2020 ( afp, 2010 ) which is going to make it amongst the world s largest airlines in few years time.
to its skyward members (Emirates, 2010) In flight Entertainment System A sophisticated booking I.T. system for booking and purchases of tickets
ENTERY INTO HIGHLY LUCRATIVE CHINESE MARKET WITHOUT COMPROMISING ITS BRAND NAME
WorldBank,2010)
was 23.2 % increase more than the last year ( Bloomberg, 2010 ) ever more eager to travel by air and do trade internationally , sits between western market s and China
The Growth of Chinese economy has created a middle class which is Geographically Dubai , which is a hub of Emirates airlines operations
References
Advertising( 2010 ) Emirates Advertising [Online][Accessed on 19th July 2010] url:http://www.emirates.com/english/about/advertising/advertising.aspx Emirates ( 2010 ) The Emirates Story [Online][Accessed on 12th July 2010] url:http://www.emirates.com/english/about/the_emirates_story.aspx EmiratesGroup (2010 ) Annual Report[Online][Acccessed on 15th July 2010] url:http://www.theemiratesgroup.com/english/facts-figures/annual report.aspx Bloomberg ( 2010 ) Citigroup's Ma July 21 Interview on Chinese Airline Stock [Online][Accessed on 12th july 2010] url: http://www.bloomberg.com/video/61637720/ GNA ( 2010 ) China's middle class to reach 700 mln by 2020: report[Online][Accessed on 11the July 2010] url:http://www.businessghana.com/portal/news/index.php?op=getNews&news_cat_id= &id=131938