Академический Документы
Профессиональный Документы
Культура Документы
www.company.com By Group 04
www.company.com By Group 04
Continued
Phase 3 Local Innovation In this phase, the first half of the reverse innovation process, multinationals are focusing on developing products in-country, for country. Phase 4 Reverse Innovation Phase 4 is in country, for the world. Multinationals complete the reverse innovation process by taking the innovations originally chartered for poor countries, adapting them, and scaling them up for worldwide use.
www.company.com By Group 04
www.company.com
www.company.com By Group 04
Continued..
The income gulf
Emerging markets have customers discontinuity because there is a clear paradox in these markets-they are usually large fast growing economies with very low per capita income. Hence the innovation opportunities are more. There is no way to design a product for the American mass market and then simply adapt it for the Chinese or Indian mass market. Buyers in poor countries demand solutions on an entirely different priceperformance curve. They demand new, high-tech solutions that deliver ultra-low costs and good enough quality.
www.company.com By Group 04
IDEA GENERATION
I saw families riding
around on scooters with kids standing up and the mother carrying a baby and sitting pillion and decided to do something about it. It started as a quest for an affordable transportation solution. ----RATAN TATA
www.company.com
www.company.com By Group 04
www.company.com By Group 04
www.company.com
www.company.com
www.company.com
Conclusion
'Reverse innovation isnt optional. It is oxygen.' Multinational companies need to change the very way they conduct business. The success rate of Reverse innovation is good because products are created locally in developing countries, tested in local markets, and, if successful, then upgraded for sale and delivery in the developed world.
www.company.com