LCD LCD

Plasma Plasma
Outdoor
Signage
Bar/Restaurant Bar/Restaurant
Casino Casino
Show room Show room Transportation Transportation
(Station/Airport) (Station/Airport)
Financial Financial
Controlled Controlled
Environment / Mood Environment / Mood
Setting Setting
Art gallery/ Art gallery/
Museum Museum
Bright / Bright /
Open Air Spaces Open Air Spaces
Motion Images/
Advertisements and
Promotions
Current Market Standards:
Liquid-crystal displays (LCDs) are a transmissive, light-shuttering
technology
Manufactured by numerous companies in Asia
LCD resolutions available to 1920x1200 and beyond
High resolution in sizes from 15 to 82
Plasma display panels (PDPs) are an emissive display technology
Manufactured by four companies
Plasma resolutions available to 1920x1080 and beyond
High resolution in sizes from 42 to 152
65
85
103
152
42
47
Large Format / Plasma Displays
Advertising Video (Industry Best)
Branding Color accuracy
Product Information - Clear text crawls
Entertainment Impactful Video
Burn-in Mitigation
152 ~ 42
LCD Displays Vs LCD Competitors
High Brightness
Lower Power Consumption
Narrow Bezel
Light Weight
47 ~ 32
LCDs comprise a thin glass sandwich of
two polarization filters crossed at 90
degrees, and a liquid chemical filling that
can vary the polarization of the light
proportional to a signal voltage.
This ability to vary the light transmission
through the device is used to modulate the
brightness. LCDs are light valves.
Plasma delivers beautiful pictures regardless of viewing angle Plasma delivers beautiful pictures regardless of viewing angle
0
0 -15 -30 -45 -60 -75 15 30 4560 75
20
40
60
80
100
(Front side)
Almost no change
Plasma
Approx. 70%
decrease
LCD
Contrast
(difference due to viewing angle)
Contrast
(difference due to viewing angle)
(%)
Back Light
Pol 0
LCD
CFA
Direct Viewing at optimal angle is okay
Back Light
Pol 0
LCD
Pol 90
CFA
Off-Axis Viewing sees light leakage between Cells
Girl with Painted Face Notice the change in the skin color in the
off-axis LCD
PLASMA LCD
PLASMA LCD
Red Door On-axis color is good, but shifts to orange in off-angle LCD
PDP LCD
On average, plasma black levels were less than half those of
the best LCD monitors*
Lowest LCD black reading: 0.286 nits / .084 ft-L
Lowest plasma black reading: 0.09 nits / .026 ft-L
23 LCD screen
LED backlight is used
Blue is accurate
Green is slightly undersaturated
Red is slightly oversaturated
Monitor covers 95%+ of ITU
BT.709 color space
LCD color reproduction
Color gamut plotted using HD-SDI
input card
Space is large enough to cover all of
HDTV gamut (Rec.709)
Also large enough to cover good
portion of digital cinema gamut
Plasma color reproduction
Motion image resolution is very a important factor
in the display of fast-moving scenes.
Number of pixels in the panel Apparent resolution
Displaying motion images:
Plasma LCD
Fast-moving action results in blurry images.
Crisp, clear display of fast-moving action.
LCD screens turn yellowish due to the effects of UV and heat
on the LCD panel parts.
UV UV
Heat Heat
After 5 years
used
<Condition>
8hours TV watch/ day
S company LCD PDP
Plasma is rated on peak power
usage
Actual usage is much less than
rating
LCDs claim dramatic power
savings compared to plasma
LCD ratings are based on actual
usage
When APL is below approx. 30%
plasma uses less power than
LCD
Most TV images are below 20% APL!
Panel Strength
The front glass plate resists scratches to offer
excellent durability. As a result, a plasma
display panel is about 10 times stronger than
an LCD.
Even when used in public facilities and stores
where people gather, which increases the
possibility of contact with the front of the
panel, the glass plate protects the panel from
scratches and other damage.
LCD LCD Plasma Plasma
There is no front glass plate for protection, so
the panel surface is easily scratched. When
used as a touch panel for an information
system, a front glass plate must be installed,
which results in an additional cost.
Our plasma panel modules do not contain the six hazardous substances specified by the RoHS Directive.
The backlight of the LCD contains mercury (which is exempt from the RoHS Directive).
Elimination Elimination of RoHS of RoHS--specified hazardous substances specified hazardous substances
Plasma panel LCD panel
Lead-free Lead-free
Backlight
contains
mercury
Backlight
contains
mercury
Lead Lead--free (RoHS compliance) free (RoHS compliance)
Plasma is emissive
You are looking directly at the source of colored light
Viewing angle is always wide in both H and V planes
Black levels can be very low
Contrast is high
Color saturation dependent on phosphor formulations
Red, blue intense enough to match SMPTE-C, BT.709, DCI
points
Green formulations cover SMPTE-C, BT.709, most of DCI
Plasmas use AGC circuitry for reducing power consumption
AGC effect evident when taking a full white screen brightness
reading
Example:
Small area (SA) reading is 100 nits (29 ft-L)
Full white (FW) reading is 65 nits (19 ft-L)
This does not affect dynamic range with normal video content
This is very similar behavior to CRTs
LCD is transmissive
You are looking at light after it passes through multiple glass
surfaces (problems with scattering, refraction)
Viewing angle is narrow in both H and V planes
Black levels impacted due to refraction and scattering (CCFL
backlight is always on, while LEDs can be pulsed)
Color saturation dependent on filter formulations or LEDs
Red, blue can usually match SMPTE-C, BT.709, DCI points
Green often undersaturated
LCD backlights come in two types
Cold-cathode fluorescent lamps (CCFLs)
Light-emitting diodes (LEDs)
CCFLs are the most common type of backlight and are similar to
standard fluorescent lamps
Actual use life closer to 15,000 hours*
Aging process creates color shift, requiring recalibration
Pro LCD monitors now moving to LED backlights
More costly solution
RGB clusters provide better white than single white LED
Local area dimming usually used for deep black levels
Has the same viewing angle issues
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