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Hide stories in unexpected places Give yourself ridiculous constraints Experiment outside your comfort zone Invent a character without a storyline Give the fans stuff to play with Give them stories to snack and binge on
ARG
ARG
Alternate Reality Gaming is, according to CNET, "...an obsessionobsession-inspiring genre that blends real-life treasure realhunting, interactive storytelling, video games and online community... "These games are an intensely complicated series of puzzles involving coded Web sites, real-world clues like the newspaper realadvertisements, phone calls in the middle of the night from game characters and more. That blend of real-world activities realand a dramatic storyline has proven irresistible to many." These games often have a specific goal of not only involving the player with the story and/or fictional characters but of connecting them to the real world and to each other. Many other. game puzzles can be solved only by the collaborative efforts of multiple players, sometimes requiring one or more players to get up from their computers to go outside to find clues or other planted assets in the real world.
Traditional GAMES
DEFINED RULES DEFINED SPACE GIVEN SET OF COMPONENTS SET OF VICTORY CONDITIONS
EMERGENT PROPERTIES IMMERSIVE REAL WORLD ELEMENTS COLLABORATIVE INTERACTIVE STORYTELLING SELF ORGANIZING STRUCTURE
(OF THE ONLINE SOCIAL NETWORK)
A complicated promo for the movie AI. Began in 2000, ended in 2001 with over a million players.
A crafty way to self promote comic books. Ran for 3 years in 2 forms.
A complicated advertisement to increase interest for the TV series Fallen. Began and ended in 2006.
The first mainstream non-promo ARG. Very linear storyline. Simplistic card based puzzles. 3 years for season one, and sadly season two never happened.
www.argn.com
(www.unfiction.com/forums) www.unforums.com
www.despoiler.org
www.argology.org
[Source: http://www.42entertainment.com/see]