Increasing Election Awareness through Social Media & Internet

Election Statistics
Year Voter Total vote Turn-Out Registration VAP Turn-Out Voting age population Invalid votes Population

2009 2004 1999 1998 1996 1991

58.19% 57.75% 59.73% 62.04% 57.94% 56.73%

417,236,311 387,779,787 370,579,735 373,678,215 343,308,035 282,700,000

716,985,101 671,524,934 620,394,065 602,340,382 592,572,288 498,363,801

56.48% 60.57% 65.50% 67.13% 61.08% 57.23%

738,773,666 640,182,791 565,780,483 556,651,400 562,028,100 493,963,380

0.05% 0.10%

1,156,897,766 1,049,700,118 986,856,301

1.90% 2.50%

970,933,000 952,590,000 851,661,000

Poll Turn Out in Major Indian Cities 2004(%)

80 70 60 50 40 30 20 10 0

Recognized National Political Parties as on 17.8.2011

Sl. No

Name of the party

Symbol Reserved Elephant Lotus Rears of Corn & Sickle Hammer, Sickle & Star Hand Clock

Bahujan Samaj Party Bharatiya Janata Party Communist Party of India Communist Party of India (Marxist) Indian National Congress Nationalist Congress Party

2 3 4 5 6

Are we equipped?
As an eligible intelligent responsible voter, we should know our candidates before vote.
Education - What is their qualification? Personal Assets - What is their current asset value? Criminal Background - Do they have criminal records against them?

Problems
Less than 50% of Registered Voters are exercising their Right to Vote in cities. No candidate research is done before casting vote to a particular candidate or party.

Objective
To Increase India s Voter T/O in Major Indian Cities from Average 51.06% in 2004 to 80% in 2013. To have information about the candidates, his background, achievements, etc. on social media and portals to have easy access and voters can plan for whom to vote by analyzing the info.

Differentiation & Segmentation

Increasing Election awareness using
Social Media Internet Marketing
TOTAL INDIAN POPULATION

High Income

Low Income

Mid Income

Age 25-40

Age 40-55

Age above 55

Income 3.5L 5L

5L 10L

10L 15L

Targeting & Positioning

Target Young Middle Income Indians within the Age group of 25-40 years.

Positioning Wake Up Indian, vote to the right person

Strategy
Internet
Portals Social Media

Events - Colleges, Corporate SMS promotion Toll Free help line Weekly personalized e-mailers Radio Ads/Television

Statistics
60% of the social networking traffic come from Non Metro-Cities Social media in India reaches out to 60 per cent of the online Indian audience and Orkut, together cater to about 90 per cent of the users in the social media space. in India has witnessed a tremendous growth, almost doubling its users in the last 6 months. Social networks are primarily driven by the youth More than 45% of the users on Social Networks return during the day. visiting more than 3 times during a day tops the list with users re-

The highest number of active users are from the 15-24 age group but LinkedIn has a different age group of active users i.e. 25-34 age-group

Source: penn-olson.com

Success Rate
Number of Users registered on portal Number of people like your Facebook Pages People registered on our Social Media communities

How to Generate Funds?

Ad Campaigns Brand Sponsored Campaigns Brand Communities

Ad Campaigns
Brands can run customizable 72890 flash-supported banners across the top and bottom of all Causes pages. These ads serve branded content directly to all users and can be targeted by zip code. Through banners CTRs on the web can be tracked at the end of campaign report.

Brand Sponsored Campaigns

Features Prominent brand name and logo placement Sponsor new or existing causes (ranging from thousands to millions of users) for a fixed period of time Present detailed and compelling material on your brands nonprofit relationship and spending.

Brand Sponsored Campaigns

Benefits Raise awareness for your brands philanthropic partnerships. Add Facebook fans by integrating the cause with your Facebook fan page. A month-long campaign typically adds 25,000-50,000 new likes. Personal promotion by cause members ensures a deep brand connection with users and brand impressions are tracked for measurable impact. Strengthen brand equity. Create deep and meaningful engagement with users.

Brand Communities
Features Rapid community growth using promotional tools unique to Causes. Serve custom branded media. Users have the ongoing opportunity to take action and raise money.

Brand Communities
Benefits Convenes users around your brands philanthropic commitment to one or more nonprofit organizations. Build relationships with cause members and communicate with them in an ongoing manner. Open channel for cause marketing. Online destination for your cause-minded community to rally around your brand.

Thank You

Vote India!!
If you don t vote, you lose the right to complain