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Gustaf Larson. Swedish company One of the worlds leading manufacturer of heavy commercial vehicles and diesel engines It is the first company who focused on safety issues Production in 25 countries around the world Covers more than 185 markets
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About Company Founded in 1927, by Assar Gabrielsson &

Business Area
Volvo MACK Renault

trucks

trucks Volvo buses Volvo construction equipment

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Product Portfolio

Trucks:

Volvo FM Volvo FH

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Volvo

buses

Volvo 9400 intercity buses Volvo 8400 Low Floor buses

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Volvo Cars
S80 XC90 S40 S60 V50 V70 XC60 XC70

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VOLVO CARS
Originally formed as a subsidiary company to the ball bearing maker SKF. Acquired by the Ford Motor Company in 1999 Models ranging from SUVs, wagons, sedans and coupes.

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Logo
The Volvo symbol is an ancient chemistry sign for iron. symbolizes the strength of iron as Sweden is known for its quality iron. The diagonal line across the grille came about to hold the actual symbol, a circle with an arrow, in front of the radiator.

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 Volvo

means "I roll" in Latin Derived from the Latin word "volvere" which means "to roll Ancient symbol of Iron, which is a circle with an arrow pointed diagonally upwards to the right. Represents "Mars, the God of War Also the symbol for "Man" as well

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Values
Accepting challenges Making the world-a safer place Quality philosophy Safety & Environment

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Quality
Uncompromisable

quality Believes in precision manufacturing Comfort forms a major part

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Volvo
A compelling core benefit beneath the known core product

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Safety
Around

1.2 million people die in road accidents all around the world(source: WHO) Hence for Volvo safety comes first Reducing Injuries Preventing accident

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Safety measures
See-through

A-pillars Invisible B-pillars Active rear view mirrors Rearward-facing cameras Adaptive headlights Night vision Collision warning sensors Lane centering Flashing brake lights Four-point safety belts.

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SEGMENTATION

Geographically: European country, urban area Demographic: youth, male, family people, high income class.

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TARGETING

Family giving importance to security Middle aged suburban mother Upper middle class family Luxury bus segment, customization, celebrity

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POSITIONING

Safety vehicle brand with tagline such as A car you can believe in &Drive safely Stylish vehicle High performance vehicle

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New Targeting

Volvo was soon to realize that it cannot increase it sales by just giving importance to safety to its products. Broader group of consumer such as young people under 35 years of age. Urban people.

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Repositioning
Sporty,

fun loving image without eroding safety of its products. It was a balancing act specially for Niche player like Player.
Now

Volvo for life

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Generic Brand in Indiaconsumers perceive Volvo as Indian

a luxury car. Biggest threat for Volvo to enter car segment in India In India, Volvo can be considered as Product Dominating Brand.

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Marketing Strategy
TV Print

media Social media through sponsorship through games, etc

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Competitive Edge
Safety Customizing Feedback Understanding Service

Customer needs

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Competitors: Cars segment:

Volkswagen, BMW 3 series, Audi A3

Trucks:

Daimler Trucks North America, Tata and Mahindra in India. Etc.

Big

rig Trucks: PACCAR, Navistar International Financials aero: AAR Corp, Aviall Services, Goodrich Corp.
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Volvo

Technology cornerstones
The holistic view that Volvo Cars applies to driveline technology is based on three cornerstones: To innovate. To cooperate To deliver. ReCharge Concept

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SWOT Analysis of VOLVO

Strengths: Weaknesses Most advanced application Sales of bi-fuel cars is of HYBRID TECHNOLOGY in decreasing over the years. Lack of manufacturing commercial vehicles. Known for their facilities in us due to which cost innovations and high safety is high. systems. Strong presence in the european markets. Highly dynamic customization. Opportunities Can tap markets of south-east asia. Threats VOLVO CARS :competitors 4/13/12 are premium brands like

THANK YOU
For your patient listening

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