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PRESENTATION ON BIG BAZAAR

By,
B.HARSHA REDDY(306), M.SARATH KUMAR REDDY(105)

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Big Bazaar

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RETAILING IN INDIA

The Indian retail industry accounts for 10% of GDP and 8% of Employment. India is being touted as the next big retail destination with the average three year compounded annual growth rate of 46.64%.
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INTRODUCTIO N ON BIG BAZAAR


Big Bazar , is the chain of retail stores of the big banner Pantaloon Retail (India) Ltd., which in turn is a segment of Kishore Biyani, regulated Future Group of Companies. It works on the same economy model as WAL-MART.
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HYPER MART CHAIN OF DEVELOPMENT STORE IN INDIA Out let 104 outlets located in india Parent group Future group Owner Kishore biyani Click to edit Master subtitle style Founded 2001 Head quarter Jogeswari mumbai industry Retail Located at cities Tier 1..tier2 Website www.bigbazaar.com Tag line
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ABOUT BIG BAZAAR

Is se sasta aur achha aur 44 kahin nahin

VISION AND MISSION Its values and missions are to be the best in Value Retailing by providing the cheapest prices and hence goes the tag-line

Is se sasta aur achcha kahin nahin

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BIG BAZAAR FORMAT DEFINITION

Hypermarket A large superstore combining a supermarket, departmental stores offering full line of grocery and general merchandise all under one roof. Typical size sq. ft. = 15000 1,00,000.

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4Ps Of Marketing Along with more3Ps

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PRICING STRATEGY

Maximum market Value pricing. share


q qPromotional

Pricing Psychological discounting Special event pricing.


qDiferentiated Time
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pricing

pricing
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Bundling

Promotio Coupon, discount,more of n


the product at normal price, gift with purchase, competition, and prizes, money back offer,exchange offer,special occasion .

JUNK SWAP OFFER

Big bazaar in association with star india pvt. Ltd has launched a collection of designer ethnic wear under the brand Star Parivaar 4/14/12 Big Bazaar

BRAND ENDORSEMENT

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3.Place
INDIA

Number of out let- 104;

Located at main city-tier I & tier city-II;

Area-10,000sq ft120000 sqft;

BIG BAZAR

High street area of city; &

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Approachable destination.

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People

Well trained staff; Appearance; Empowered individual; Encouraged to think out of box. Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)
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STORE LOCATIONS.

Initially identifies future potential developme nt areas. Acquires such areas 1212 at an early

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RETAIL MARKETING STRATEGY


Commu nication Mix Advert ising Mercha ndise Assort ment Prom otion Store Displ ay Pricin g RETAIL STRATE GY Visual Mercha ndising Locati on Store Atmos Big Bazaar phere Custo mer Servic

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TARGET AUDIENCE

BIG BAZAAR targets higher and middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working 1414

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FACTORS AFFECTING CONSUMER BUYING BEHAVIOR IN BIG BAZAAR


Attractive price of products. Various schemes like (buy 1 get 1 free). Availablity of discounted products (repeate customers). Proper store layout. Income of consumer. Various promotional actitvities. attachment with the product.
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Emotional 4/14/12

SWOT ANALYSIS
High brand equity. POP Promotions. State of art infrastructure. Variety of stuff under one single roof.

Unable to meet stores opening target. General perception. Falling revenue per sq. ft.

Organized retail (4.15%). Evolving consumer preference.

Competitors. Government polocies. Unorganised retails.

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