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By,
B.HARSHA REDDY(306), M.SARATH KUMAR REDDY(105)
4/14/12
Big Bazaar
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RETAILING IN INDIA
The Indian retail industry accounts for 10% of GDP and 8% of Employment. India is being touted as the next big retail destination with the average three year compounded annual growth rate of 46.64%.
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Big Bazaar
HYPER MART CHAIN OF DEVELOPMENT STORE IN INDIA Out let 104 outlets located in india Parent group Future group Owner Kishore biyani Click to edit Master subtitle style Founded 2001 Head quarter Jogeswari mumbai industry Retail Located at cities Tier 1..tier2 Website www.bigbazaar.com Tag line
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VISION AND MISSION Its values and missions are to be the best in Value Retailing by providing the cheapest prices and hence goes the tag-line
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Hypermarket A large superstore combining a supermarket, departmental stores offering full line of grocery and general merchandise all under one roof. Typical size sq. ft. = 15000 1,00,000.
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PRICING STRATEGY
pricing
pricing
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Bundling
Big bazaar in association with star india pvt. Ltd has launched a collection of designer ethnic wear under the brand Star Parivaar 4/14/12 Big Bazaar
BRAND ENDORSEMENT
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3.Place
INDIA
BIG BAZAR
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Approachable destination.
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People
Well trained staff; Appearance; Empowered individual; Encouraged to think out of box. Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)
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STORE LOCATIONS.
Initially identifies future potential developme nt areas. Acquires such areas 1212 at an early
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TARGET AUDIENCE
BIG BAZAAR targets higher and middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working 1414
Attractive price of products. Various schemes like (buy 1 get 1 free). Availablity of discounted products (repeate customers). Proper store layout. Income of consumer. Various promotional actitvities. attachment with the product.
Big Bazaar 1515
Emotional 4/14/12
SWOT ANALYSIS
High brand equity. POP Promotions. State of art infrastructure. Variety of stuff under one single roof.
Unable to meet stores opening target. General perception. Falling revenue per sq. ft.
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