A Study on Consumer Behavior at Big Bazaar

Prepared By :- Ankit Sharma, Pawan Thakur, Deepak Tyagi & Shikha Gupta

 Big Bazaar is founded in 2001. Headquarters Jogeshwari, Mumbai, India It is a chain of department stores in India, currently with 92 stores. It is owned by the Pantaloon Retail India Ltd, Future Group. The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. It is the biggest and the fastest growing chain of department store and aims to have 150 by June 2009, and 350 stores by the end of year 2010.

 Big Bazaar is not just another hypermarket. It caters to every need of a family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian consumers. At Big Bazaar, you will definitely get the best products at the best prices - thats what they guarantee. It has opened the doors into the world of fashion and general merchandise including home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will surprise you. This is just the beginning. Big Bazaar plans to add much more to complete your shopping experience.

PRODUCT RANGE IN BIG BAZAAR

Clothing and accessories for men, women & children Playthings Stationary & toys Footwear, plastics & and home utility products Crockery Home textiles Luggage gift items Other novelties Cosmetics

ACHIEVEMENTS
Pantaloon Retail (India) Limited is the country's largest retailer. Big Bazaar was awarded the CNBC-Awaaz Consumer Awards in 2006 and the Readers' Digest Platinum Brand Award 2006.

Pantaloon Retail was selected as the Best of Best Retailers in Asia by Retail Asia-Pacific Top 500 magazine in 2006.

Research Methodology
In the consumer behavior research here we adopt the methodology of field survey .

INJ BUSINESS SCHOOL GREATER-NOIDA Project Research on Consumer Behaviour at Big Bazaar Q.1 Whats your age? ( ) Under 18 (

) 18-30 (

) 31-50 (

) Over 50

Q.2 What is your profession? ( ) student ( ) professional ( ) other

Q.3 How often do you visit at Big Bazaar? ( ) frequently ( ) weekend ( ) offer period ( ) occasionally Q.4 What motivates you to come at Big Bazaar? ( ) price ( ) quality ( ) good service ( ) brand name Q.5 Is there any compromise in price and quality? ( ) Yes ( ) No

Q.6 Do you save money and receive good service in Big Bazaar? ( ) Yes ( ) No Q.7 Which type of product do you purchase frequently at Big Bazaar? ( ) FMCG ( ) Garments ( ) Gifts ( ) Other Q.8 Do you believe in the slogan of Big Bazaar sabse sasta? ( ) Yes ( ) No Q.9 Are you satisfy with Big Bazaar service? ( ) Yes ( ) No

Any Suggestion:-

Observation At Big Bazaar

Age of the consumer in Big Bazaar.

60 50 40 30 20 10 0 Under 18 18-30 30-50 Above 50

 Profession of the consumer.

45 40 35 30 25 20 15 10 5 0 Student profess. Other

 Frequency of the consumer in Big Bazaar.

60 50 40 30 20 10 0 Freq. Weekend Offer Occasion

 What motivates consumer to come at Big Bazaar?

60 50 40 30 20 10 0 Price Quality Service Brand

 Compromise between price and quality

Yes N065% 35%

 Consumer save money and receive good service

Yes No85% 15%

 Which type of product consumer purchase frequently?

60 50 40 30 20 10 0 FMCG Garments Gifts Other

Big Bazaars Saste Din, Saste in name only

Big Bazaar and the culture of always low prices has finally arrived here in India.

The question is - does Big Bazaar match consumer price expectations, or are they just making empty promises?
Yes No65% 35%

 How many consumer are satisfy from Big Bazaar?

Yes No78% 22%

Suggestions
There should be improvement in communication between staff. Billing system should be change. Product quality should be improve.