THE COMPLETE MAN

THE COMPLETE MAN

LOCATION :-

About Raymond
Started in 1925 world's premier manufacturers of worsted suiting fabric Thane Factory outlet sells the clearance and discounted apparel and other products.

Products and brands

Products
APPAREL
Shirts T-shirts Pants Suits Blazers Tailored clothes (cloth material available) Jeans Tie Socks

BRANDS

OTHERS
Cufflinks Deodorants Powders Blanks (NOTE:- Winter wear clothes are available during the Winter Season.

Elements for store environment

VISUAL COMMUNICATION Retail Industry Signage POS Signage STORE PLANNING Space allocation Layout Circulation

STORE IMAGE AND PRODUCTIVITY

STORE DESIGN Exterior Design Aesthetic and Atmospheric Lightning

MERCHANDISING and FIXTURES

Format of the Store

Format of the store:- FACTORY OUTLET Raymond factory outlet gives all time discount on its product being offered.

STORE PLANNING
Aspects seen here are Layout Space Allocation Merchandising Presentation Store Design Store Faade

LAYOUT
It had free flow structure, one floor area.
ADVANTAGES
Allowing for browsing and wandering freely. Increased impulse purchase. Visual Appeal Flexibility

DISADVANTAGES
Loitering Encourages Possible Confusion. Waste of floor space Cost Difficult to Clean.

SPACE ALLOCATION
INTERIOR SPACE
Back Room for Staff members Cashier Counter Trailer Room Tailor Room Wall Merchandising Floor Merchandising by using kiosk etc. Aisle, Service Areas and non Selling Areas of the main Sales floor.

EXTERIOR SPACE
Signage on the wall outside. Parking Space. Easy Access.

MERCHANDISING PRESENTATION
Methods of Merchandising Shelving Hanging Folding and Stacking koisk Wall Merchandising

STORE DESIGN
Store Front Design Interior Design Lighting Design Sound and Smell Aesthetic Appeal

SOUND AND SMELL INTERIOR DESIGN

The low cost, no frill flooring combined with gondolas,shveles(on floor and wall).Price and tags of Brands being Displayed. The sound aspect was enlighten by light soft music to keep the mood of the customers to there flow(not disturbing them but to keep them humming into it). The Smell part was very fresh and natural.

LIGHTNING
Contemporary lightning Design for the better soothing and effective reflection of the texture and color of the apparels and other products.

Floor plan
is a schematic that shows where merchandise and customer service departments are located, how customers circulate through the store, and how much space is dedicated to each department.

AESTHETIC APPEAL
It was again very sublime and soothing having a same color on all the walls. This helped to get a better view of the texture and color of the apparel.

VISUAL MERCHANDISING
Name, logo and Retail Identity Signage Directional, Departmental and category signage POS signage

Name, logo and Retail Identity

Directional, Departmental and category signage Raymond Factory Outlet had Clear signage for directions and for category Division.

Signage
The big signage of the Raymond out of the store in Red attracts and draws people.

POS signage Its the Signage that helps to draw peoples attention. Raymond outlet had clearance sale, 50%-70% discount for the same.

Store Faade
Picture would be inserted here

Radhika Singh(10032) Raj Manhas( Prasad Jogelekar(10030) Rahul Singh( Rajesh Biswas(