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Number of rivals and their size Number of buyers and their size Level of backward and forward integration Technological change (rate and scope) Level of differentiation between firms products Opportunities for economies of scale Ease of entry and exit Capital requirements
Product
Differentiation Potential for economies of scale Entry / exit costs Technological change
Q2. What competitive forces are at work in the industry and how strong are they?
The rivalry among sellers
Greater the rivalry, lower the avg. profitability What causes rivalry to be strong or weak?
# of competitors Size / capability of competitors Financial status of competitors Slow growth Cost of exit barriers Switching costs for customers Variability in demand
Q2. What competitive forces are at work in the industry and how strong are they? Potential new entrants
Barriers to entry
Economies of scale Customer loyalty / brand preferences Resource / investment Access to distribution Regulation Patents, proprietary technology
Q3. What are the forces of change in the industry and what impact will they have?
The most dominant forces the cause the industry to change are called driving forces
Environmental scanning
Q7. How attractive is the industry in terms of its prospects for above average profitability?
Growth potential Driving forces Entry/exit Stability of demand Competitive forces Risk and uncertainty Competition and its impact on the industrys future
SWOT Analysis
Identify the