MARKETING APPLICATION & PRACTICES

Presented to Prof. Surve

Group members
Soniya Badekar Kamika Chitre Shweta Dhuri Shraddha Kanase Ulka Khedekar Forum Parmar 03 13 21 41 44 50

EKTA MASALA

EKTA Masala Yeh hai Hamara Bharat, Yaha hogi Har Roz Daawat. Main Features: EKTA a complete readymade Masala, in which there is not necessarily to add any type of dry Masala. Due to complete readymade Masalas and easy to cook tasteful recipe Our Masalas are manufactured under Clean and Healthy environment and cost wise quite economical Customer satisfaction Our Masala prepare under standard PFA Act Rule and successfully passed by Food & Drug Laboratory These blends even bring the regions closer.

Why Ekta Masala?

Taste and aroma Market leading prices Prompt delivery Wide distribution network Complete customer satisfaction Stringent quality control checks Safe packaging

Pillars of marketing
Segmentation Targeting Positioning Differentiation

Segmentation Variables

Demographic Segmentation

Geographic Segmentation

Social Class Segmentation

Age

Gender Income lifestyle

North zone South zone East zone West zone

Housewives Working women

Target Audience
Working women Housewives Hostilities Bachelors (away from home)

Positioning

Yeh hai Hamara Bharat, Yaha hogi Har Roz Daawat. Bharat ! Covers all the special recipes from all over the India

Daawat ! Its not the same boring food at home..its the tasty delicious food at your door step!!!
No janjat. No khatpat.only fatafat tasty khana.tho ekta hi laana

Differentiation New Varieties (e.g. undhiya, farali, patara, etc.) Small Sachets for 1 time use. Zip-lock packets. 150 gms bottles

Packaging Small sachets for 1 time cooking of 15gms. saves Time, Gas fuel and Money 150 gms of bottles which can be re-used. 100gms of zip-lock packets.

Products
Chat Masala

Seasonal Masala
Regular Masala Instant Mix

Ektas Product Range

Chat Masala

Seasonal Masala

Regular Masala

Instant Mix Masala

Chinese

Pani Puri Masala Sandwich Masala Chaas Masala Fruit Masala salad Masala Tea masala Jaljira masala

Special Undhiya Masala Solapuri Chevda Masala Achar Masala

Pav bhaji masala Chole masala Chicken masala Meat masala Sambhar masala Biryani masala Kitchen king masala Rasam masala Fish currey masala Panchporan masala Konkani Masala

Samosa masala Katchi dabeli masala Batata wada masala Kachori masala Idli chilly masala

Hakka Noodles Schezwan chutney Manchurian

Place

All over India

Leading Retail outlets & General Stores Reliance fresh, Dmart, Big bazaar

Promotion
Cooking Books

Magazines like saheli,chitralekha,gruhashobha,gruhalakshmi etc

Sponsoring shows like e-tv gujratis Rasoi show, e-tv marathis Mejwani,Star Utsavs Mirch Masala.

Ads in between saas-bahu serials like Pavitra rishta, Balika Vadhu etc. Advertising on Umbrella stalls.

Stalls at food festivals. Advertising Web design, search engine optimisation

Our Competitors

Price
Proucts Everest MDH Baadshah Ekta

Pav Bhaji masala

Chole masala

22
23

27
30

25
27

20
22

Sambhar masala
Kitchen king masala Pani puri masala Chat masala

23
22 23 22

27
33 30 25

22
25 25 22

22
20 20 20

Product Comparison
Everest Undiyo Masala Chaas Masala Panch Phoran Masala Litti chokha masala MDH Baadshah Ekta

Konkani masala -

Offering Comparison
Offering Everest MDH Baadshah Ekta

15 gm sachets 150gm Plastic Bottle Trial pack of 15 gm for free on shopping of Rs.200 and above at Big Bazaar. Kitchen pack

Thank you