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SERVICE SECTOR MANAGEMENT TOPIC: ENTERTAINMENT

INDUSTRY

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[Presented by]

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INTRODUCTION

Media And Entertainment is one of the most

booming sectors of the Indian economy. The industry primarily involves the creation,

aggregation and distribution of content, products and services, news and information, advertising and entertainment through various channels and platforms such as Television, Print, Radio, and Films.
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CATEGORISATION OF THE SECTOR

The Indian Entertainment & Media industry can be categorized as follows:

Film Entertainment(18%) Television(41%) Music(2%) edit Master subtitle style Click to Radio(1%) Print (Primarily Newspapers & Magazines) Live Entertainment 4/14/12 ENTERTAINMENT ENTERTAINMENT

(38%)

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TOP ENTERTAINMENT COMPANIES OF INDIA

ZEE TELEVISION PRITISH NANDY COMMUNICATIONS CINEVISTAS SHREE ASHTAVINAYAK CINE VISION LTD

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MOVIES PRODUCED AND RELEASED

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SOME OF THE FILMS DISTRIBUTED

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7ps OF CINEMAX

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SURVEY
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Do u like to you see movies?

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How many times in a year do u watch movies?

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Primarily from which medium are you made aware about a new upcoming movie or a new release?

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Which is your Favorite movie of 2011?Give your choice.

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Which type of movies do u prefer? Giver your choice.

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Do u like sequal movies? Do u think it is desirable to make a sequel?

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AMUSEMENT PARK
WHAT IS AN AMUSEMENT PARK????

KEY HIGHLIGHTS OF THE AMUSEMENT INDUSTRY IN INDIA

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ABOUT VARDHAMAN FANTASY

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SERVICE FLOWER
INFORMAT ION PAYME NT CONSULTA TION

BILLI NG

CORE

ORDERTAKING

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EXCEPTI ONS

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SERVICE FLOWER

INFORMATION: CONSULTATION: ORDER-TAKING:

Websites, Site map of the park is provided, Outdoor advertisements.

Grievance team to handle complaints, guides are present at the park and bouncers to assist people at the boating area.

Orders for organizing events are taken. Eg: Parties, get together, Click to edit Master subtitle style family events. Making reservations with respect to the area to hold the event.

HOSPITALITY:
Food and beverages Washroom facility Weather protection Security Seating arrangements 4/14/12 ENTERTAINMENT Grievance team

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SAFEKEEPING:
Safe deposit boxes Parking facility for vehicles Security personnel

EXCEPTIONS:

Medical and disability needs Resolving difficulties caused by accidents, service failures and problems with staff or other customers. Replacing food on the grounds of dissatisfaction. Eg: Soggy food, Cold food, Under-cooked food.

BILLING:

PAYMENT:
CASH CREDIT CARD

Coupon Click to edit Master subtitle style system for food, on the spot payment for rides.

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THE SEVEN ZONES

1.

Texas Cowboy Greek Village Amphitheater/ Roman Colosseum Viva Las Vegas Wonders of the World Lake Venetia Boating Zone Spanish Food Court
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2.

3.

4.

5.

6.

7.

INTERVIEW (VARDHMAN
NAME- KARISHMA HALDANKAR DESIGNATION- SR. MANAGER IN MARKETING AND EVENTS QUESTIONS ASKED:

FANTASY)

The entry fee of Vardhaman fantasy being Rs. 2, on what basis have you decided to set up this fee amount? With a feasible amount of Rs.2, how do you manage the whole area? Q.2) Why have you decided Mira-Bhy as a location Click to edit Master subtitle style for Vardhaman Fantasy? Q.3) What is the everyday count of people to Vardhaman Fantasy
Q.1)

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Q.4) Are you planning up for any further expansions or setting up a branch of Vardhaman Fantasy elsewhere? Q.5) What are the services most availed by people from Vardhaman Fantasy i.e games, food or organizing parties

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SURVEY

OBJECTIVETo identify the popularity of Vardhman fantasy To learn what are the peoples views about Vardhman fantasy. SAMPLE SIZE- 30 TARGET GROUP- YOUTH

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Q.1)

HAVE YOU VISITED VARDHMAN FANTASY

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Q.2)

WHICH MEDIUM DID YOU BECOME AWARE ABOUT VARDHMAN

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Q.3)

YOU THINK ABOUT THE PRICING STRATEGY OF VARDHMAN F

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Q.4)

HINK VARDHMAN FANSTASY IS A GOOD HANGOUT SPOT WHE

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Q.5)

OW IS THE FOOD QUALITY OFFERED AT VARDHMAN FANTAS

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Q.6)
ARE YOU A FREQUENTER TO VARDHMAN FANTASY

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MARKETING MIX OF TAJ MAHAL HOTEL- 7 PS

Product Place & time Promotion Physical Evidence Process People Click to edit Master subtitle style

Price

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SERVICE TRIANGLE OF TAJ:

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SHOPPING MALLS
INTRODUCTION HISTORYThe grand bazar of Istanbul opened in 15th century. Gostiny dvor in St. Petersberg in 17th century.
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INORBIT MALL

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7 PS OF MARKETING

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SCAI
Its a non profit organisation.
It was establish with a vision to encourage development of shopping sector industry. Knowledge resource center.
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FUTURE OF SHOPPING MALLS IN INDIA

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ARTICLE IN ECONOMIC TIMES

MARCH O9, 2010.

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SURVEY

How often do you visit shopping mall? Why do you visit that mall? What attracts you to a mall? What about ENTERTAINMENT of food the prices 4/14/12 4444

How often do you visit the shopping mall?

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Why do you visit that mall?

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What attracts you to a mall?

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60%

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CONCLUSION
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BIBLIOGRAPHY

WEBSITES

1. 2. 3. 4. 5. 6.

www.indiainbusiness.nic.in www.vardhmanfantasy.com www.tajhotels.com www.ashtavinayakindia.com www.pritishnandycom.com www.zeetelevision.com Click to edit Master subtitle style

. . .

PRIMARY DATA An interview with Ms.Karishma Haldankar SURVEY

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THANKYO U
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