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Type Founded in Headquaters Industry Key people Products Revenue Employee Slogan Co-operative 1946 Anand, India dairy Chairman, GCMMF milk and related products US $1 billion 2.41 million milk producer The Taste of India
SBUs of AMUL
CASH COW Mozarella cheese Amul pizza base Amul tazza fresh milk
WEAKNESS
NEED TO FOCUS ON OTHER PRODUCTA AS WELL IMPROVE ON ROAD TRANSPORT INFRASTRUCTURE
OPPORTUNITY
EXPORT SEGMENT GOOD MARKET ENTRY IN RETAILING PACKAGED SWEETS MARKET SPORTS DRINK NEW MARKET E-COMPETENCY FOR SCM
THREATS
INCREASING POPULATION INCREASING REQUIRMENT ADULTERATION DIFFICULT TO EXPAND POPULATION OF MILCH ANIMAL
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MOTHER DAIRY
BRITANNIA
S. B HUL
NESTLE- Re-launched 5 Star and Gems. Launched Temptations. HUL-Extended Max brand to sugar confectionery PIZZA AMUL-Entering the ready-to-cook consumer segment through Utterly Delicious NIRULAS-Fortifying Delhi-centric presence, by launching frozen ready-to-cook pizza PIZZA HUT- increase outlets DOMINOS- Closing unprofitable outlets BUTTER AMUL-protect near-dominance in low-margin market with price BRITANNIA-Focusing on just top 30 cities NESTLE-outsourced product to complete dairy range
CURD AMUL-Expanding reach by aligning with other milk cooperatives NESTLE-Means to complete its dairy range MOTHER DAIRY-Leveraging its liquid milk distribution network in Delhi DAIRY WHITNERS AMUL-dominate the market through Amulya BRITANNIA-Focusing on few geographical markets with Milkman MILK ADDITIVES AMUL-Not a core competency but part of the range CADBURY-Re-launched Bournvita recently in new flavours SMITHKLINE BEECHAM-Acquired Maltova & Viva to fortify its stable of Boost & Horlicks
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