Welcome To The Presentation Session

Business Plan Of BRAND COM Laptopz & Accessoriez

Simon Haque
ID: 08 09 21 01 018 Intake: 18th Section: 01 Pro: BBA

Introduction
Name: BRAND

COM Laptopz & Accessoriz.

Idea : It is a partially importing Business. Laptops will be imported from Singapore exported by one of our friend living there and Well sell those here in lower price than the market price. We will provide also installment facility and free servicing for 5 years. Besides, we will also sell other electronics items according to the demand.

Mission & Vision

Mission: To earn profit as well as fulfilling the demand of laptops specially students at a fair price in a easy way. Vision: To expand the business to get a dealership & fulfill the demand of laptop of the students of Bangladesh.

Description of venture
Product (s): Mainly Laptop & other accessories like iphone, mobile, camera etc. Service: Computer servicing. Size: It is a small partnership business at initial stage. But in future, it will be vast.

Operational Plan
We will bringLaptops from Singapore. One of our friend is going to supply this. We have to spend BDT. 40,000 45,000 to get a laptop. We will sell it at BDT. 45,000 50,000. We will also offer installment facilities. In that case, the customer has to pay extra 2000/- or 3000/-. There we will also provide computer servicing facility.

Capital Process
Fund Design: Equity 60% Debt 40% Fund Raising:

Equity
Each partner ------ 60,000/5 partners ------ 3,00,000/-

Debt
Each Partner -------- 40,000/5 partners ------------ 2,00, 000/-

Application of fund:
Particulars Shop rent Advance Decoration Utilities Others BDT. 1,00,000/50,000/10,000/rest

Demand Analysis
For each Partner

Existing: In friends & Relatives: at least 9 pcs. Potential: Familiar persons or friends & relatives: upto 30 pcs.
So, total demand right now = 9+30 = 39 pcs.

Target Market: Students who are willing to buy laptops and interested in installment.
Time In 2 months by 1 partner In 1 year (40 x 6) Estimated sales units 40 pcs 240 pcs

In 1 year by 5 partners (240 x 5) In 1 year total profit (1000 x 4051.5 )

1200 pcs or 1000 pcs 40,51,500 / -

SWOT Analysis
Strength Installment Payment. Low Price. Quality Product. 5 years free servicing. Weakness Inexperience. Low Capital. Only one supplier.

SWOT Analysis
Opportunity Expansion of business Becoming a leader of that market. Getting experievce to start a new business. Threats Competitors. Increasing the VAT. Local politics. Suppliers unhelpfulness.

Marketing Plan
1. Pricing:: The price of our product will be 45,000/- to 50,000/-. Profit will be 10%. Profit = Unit cost / (1 expected profit margin) Unit cost = 40,000 / (1 - .10) 40,000 = 44,444.44 40,000 = 4,444.44

Price = Unit cost + Profit Margin = 40,000 + 4,444 .44 = 44,444.44.

2. Distribution: At first, we will set up our office cum shop at Mirpur-10. 3. Promotion: Leaflet Banner Mouth-to-mouth promotion.

Cost Sheet
Particulars Purchase (40,000 x 100) (+) Carriage Inward Prime Cost / Cost of goods sold Salary of Staffs Telephone Utilities Advertising Total Cost (+) Profit (10%) 100 Units (BDT) 40,00,000 1,000 40,01,000 36,000 2500 12,000 5,000 40,51,500 4,05,150 Per Unit (BDT) 40,000 10 40,010 3,600 25 1,200 50 40,515 4,051.5

Sales

44,56,650

44,566.5

Break Even Analysis

Here, Total Fixed Cost = BDT. 2,00,000. Selling Price = BDT. 48,618. Variable Cost Per Unit = BDT. 83.

We know,
Break Even point (Q) = Total Fixed Cost / (Selling Price Variable Cost Per Unit)

= 2,00,000 / (48,618 - 83) = 4.12 or 5 pcs.

Pro Forma Income Statement

Particulars
Sales revenue (44,566.5 x 1000) (-) Cost of goods sold (1000 x 40,000) (-) Inward Carriage 4,00,00,000 10,000

st (1

year)
BDT
4,45,66,500 4,00,10,000

BDT

Gross Profit
(-) Operating Expense: Advertising Salary Rent Others Earnings before Tax (-) Tax 5,000 36,000 12,000 30,000

45,56,500

83,000 44,73,500 4,95,950

Net Profit

39,77,550

Pro Forma Income Statement

Particulars
Sales revenue (44,566.5 x 1500) (-) Cost of goods sold (1500 x 40,000) (-) Inward Carriage 6,00,00,000 15,000

nd (2

year)
BDT
6,68,49,750 6,00,15,000

BDT

Gross Profit
(-) Operating Expense: Advertising Salary Rent Others Earnings before Tax (-) Tax 8,000 38,000 12,000 30,000

68,34,750

86,000 67,48,750 6,97,355

Net Profit

60,51,395

Pro Forma Income Statement

Particulars
Sales revenue (44,566.5 x 1200)

rd (3

year)
BDT
5,34,79,800

BDT
4,80,00,000 15,000

(-) Cost of goods sold (1200 x 40,000) (-) Inward Carriage

Gross Profit (-) Operating Expense: Advertising Salary Rent Others Earnings before Tax (-) Tax

4,80,15,000 54,64,800 12,000 38,000 12,000 30,000 92,000 53,72,800 5,48,912

Net Profit

48,23,888

Pro Forma Balance Sheet

Particulars Assets: Current assets Cash Bank Accounts Receivable Fixed Asset Initial Cost

st (1

year)
BDT

BDT

5,00,000 27,77,550 10,00,000

42,77,550 2,00,000 3,00,000

Total Asset
Liabilities: Accounts Payable Loan Capital (+) Net profit Total Liabilities 1,00,000 2,00,000 5,00,000 39,77,550

47,77,550

47,77,550

Pro Forma Balance Sheet

Particulars Assets: Current assets Cash Bank Accounts Receivable Fixed Asset Initial Cost

nd (2

year)
BDT

BDT

8,00,000 40,51,395 15,00,000

42,77,550 2,00,000 3,00,000

Total Asset
Liabilities: Accounts Payable Loan Capital (+) Net profit Total Liabilities 1,00,000 2,00,000 5,00,000 60,51,395

68,51,395

68,51,395

Pro Forma Balance Sheet

Particulars Assets: Current assets Cash Bank Accounts Receivable Fixed Asset Initial Cost

rd (3

year)
BDT

BDT

7,00,000 26,23,888 18,00,000

51,23,888 2,00,000 3,00,000

Total Asset
Liabilities: Accounts Payable Loan Capital (+) Net profit Total Liabilities 1,00,000 2,00,000 5,00,000 48,23,888

56,23,888

56,23,888

Trend of the business

P R O F I T

1st yr

2nd yr

3rd yr

4th yr

Thank you all for your valuable attention