PRODUCT ANALYSIS

BY Click to edit Master subtitle style SHARADA AMBICA MBA-1ST SEM ROLL NO:39

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PAIN BALM

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PRODU CTS

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Started in the year 1893 by the social reformer, journalist and freedom fighter, Desodharaka" Sri.Nageswara Rao Pantulu Garu, today Amrutanjan is one of the household names in South India. While Amrutanjan Pain Balm (Yellow Balm) is the flagship brand of the company with a rich heritage of over 100 years, the company is also planning to introduce a series of next generation products in healthcare category. With a wide range of ayurvedic and allopathic products, Amrutanjan has helped millions of people relieve themselves from the pain and discomfort of headaches, colds, sprains, muscular pains, rheumatic pains and stands 4/14/12 a real pain management specialist for its loyal

The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5,000 year old system of medicine. This included referring to ancient ayurvedic texts, selecting indigenous herbs and subjecting the formulations to modern pharmacological, toxicological and safety tests to create new drugs and therapies. Establish Himalaya as a science-based, problemsolving, head-to-heel brand, harnessed from nature's wealth and characterized by trust and healthy lives. Develop markets worldwide with an in-depth and long-term approach, maintaining at each step the highest ethical standards. 4/14/12

COMPOSITIO N

Ingredients

Purpose

% W/W 10 1

Karpoor Powder (Cinnamomum camphora (Linn.) Nees & Rubefacient Eberm.) Ajowan Ka Phool (Carum copticum Hiern.) Pudina Ka Phool (Mentha arvensis Linn.) Wintergreen Tel (Gaultheria fragrantissima Wall) Turpentine Ka Tel (Pinus roxburghii Sarg) Nilgiri Ka Tel (Eucalyptus globulus Labill. Chaha Ka Tel (Cymbopogon citratus Stapf.) Dalchini Ka Tel (Cinnamomum zeylanicum Breyn.) Cooling agent Counter irritant, Topical analgesic Topical analgesic Rubefacient, Counter irritant, Anti rheumatic Rubefacient Analgesic Topical analgesic

14.5 5 1 1.5 1

Pudina Ka Tel (Mentha arvensis Counter Linn.) irritant Ganjni Ka Tel (Rosa damascena Fragrance Mill.) Ointment Base Colour Quinoline Yellow ss.

q.s

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COMPOSITI ON Gaultheria fragrantissima

(Indian Winter Green, Gandapura) oil has antiinflammatory and antiseptic properties. It is used in many liniments and is beneficial when applied locally in acute rheumatism, sciatica, etc. Mentha arvensis (Mint, Putiha) oil extract is an effective antineuralgic when applied externally.

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COMPARISO N Amrutanja Himalaya PACK SIZE n

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Available in: 1.25g, 5g, 9g 25g, 45g

Pain Balm is available in a sealed pack of 10gm.

COMPARI SON POSITION

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Remedies

A yellow Balm with ten herbals ensures a fast remedy for head aches, pains and mild sprains. The unique aroma of the product plays a role in relieving 4/14/12 the pain.

Amrutanja n

Himalaya

Pain Balm is a quick-acting headache and body ache reliever. It is useful in cases of Headache Mild aches and