Presented By : Archana U Bimlesh N Santosh G Uma Kodli

To come up with a report on Potential Diabetic population in the country/region due to change in lifestyles Making the health care ministry aware of the increased no. of diabetic patients in India and its effect on the future of the country if not mitigated on time. To provide directions towards prevention of Diabetes in the country To help develop IMC strategies including awareness programs on behalf of Ministry of Health, Govt. of India

Lifestyle disease: A disease associated with the way a person or group of people lives

The possibility of an Indian suffering from a lifestyle disease is four per cent greater than people from other nationalities. Today's 24x7 world order leaves little room for entertainment, social life, exercise and regular eating and sleeping patterns. Time is being converted into money and personal priorities take back seats as corporate interests and personal ambitions take centre stage. Mainly caused due to reduced physical activity and consumption of fast food and alcohol.

The body is made of millions of cells that need energy to function. The food you eat is turned into sugar, called glucose. Sugar is carried to the cells through the blood stream. It is one of many substances needed by cells to make energy. Without energy, all cells die.

For glucose to enter the cells, 2 conditions must be present. First, the cells must have enough "doors," called receptors. Second, a substance called insulin is needed to "unlock the receptors." Once these two conditions are met, glucose enters the cell and is used by the cell to make energy.

Classified as Type-1 & Type-2

Type 1 diabetes is usually diagnosed in children and young adults, and was previously known as juvenile diabetes. In type 1 diabetes, the body does not produce insulin. Insulin is a hormone that needed to convert sugar (glucose), starches and other food into energy needed for daily life. Type 2 diabetes is the most common form of diabetes. In type 2 diabetes, either the body does not produce enough insulin or the cells ignore the insulin. Insulin is necessary for the body to be able to use glucose for energy. When you eat food, the body breaks down all of the sugars and starches into glucose, which is the basic fuel for the cells in the body. Insulin takes the sugar from the blood into the cells. In our presentation we would focus on Type-2 diabetes

Poor Diet (Malnutrition Related Diabetes) : Improper nutrition, low protein and fibre intake, high intake of refined products Obesity and Fat Distribution : Being overweight means increased insulin resistance Sedentary Lifestyle : People with sedentary lifestyle are more prone to diabete Stress : Physical injury or emotional disturbance, 24/7 working hours, high work pressure, lack of sleep Hypertension : Studies concludes direct relation between high systolic pressure and diabetes.

A survey conducted by World Health Organization shows that the largest number of diabetic patients in the world is in India, hence India has been accorded the status of Diabetic Capital of the world. Currently 50.8 million suffering from it.

Symptoms:
Increased thirst Increased urination Increased appetite Fatigue Blurred vision Frequent and/or slow-healing

Treatment & Precautions:

Monitor blood glucose levels Diet, exercise, medication Weight loss Healthy eating . Untreated Consequences: Cardiovascular disease Heart attacks Strokes Blindness Kidney failure Amputations

infections Erectile dysfunction in men Disorientation, confused, lack of concentration

Impact on Household :

Impact on Sector :
Health Cost of In-patient care Cost of out-patient care Long term care of disabled Economic: Abseteeism Permanent disability cost due to mortality

Social Financial cost Time cost Psychological cost

Economic: Financial cost Time cost Psychological cost

Information Source: http://www.biosciencetrends.com/action/downloaddoc.php?docid=66

Recent WHO projections indicate that India is a world Leader with over 35 million people with diabetes Predicted to increase to 80 million by 2030 1970s 2.5% of people in Urban areas and 1% in rural had diabetes By 2009 up to 16% of urban and 7% in rural had diabetes Diabetes consumes up to 35% of Income of an average Indian family

Diabetes awareness programs to be conducted on a regular basis to educate the masses w.r.t Diabetes causes, effects & prevention through various media channels Free Diabetes check camps to be organised by GOI more often every year in various locations Making the cure available, accessible and affordable for low income groups To inculcate Diabetes awareness at early ages, conduct awareness programs & check ups at schools & colleges Funds for Building and maintaining more parks in cities within 3 5 KM of each locality Regulation to print effects of trans fats in junk and fast food products Tax concession for corporate funding for employee health welfare training and awareness programs Less taxes for aerobics, gyms and the like

Planned & monitored centrally with the Ministry Adapted Locally, rooted in local clusters Branding of a development programme Communication Media
Mass
Print Television Internet Awareness Campaigns
Family Physicians Celebrity Endorsements

As the lives of our TG is already stressful, it is recommended to avoid fear appeal in our communication Take the Happy/educative approach for any IMC related activities Make them believe that receiving the diagnosis of diabetes actually would make them healthier and eventually happier because of their new choices in diet, exercise program, new movement patterns, postural habits, and generally more positive outlook on life.- Alexandra technique

(http://www.alexandertechnique.com/articles/diabetes/)

Using an influential figure to communicate it to the masses. For e.g- sachin tendulkar (resembles fitness) The affluent class is more prone to diabetes than rural India, hence we would target the affluent class in our advertisements. health promotional activities targeting migrants and their families would help reduce the risk factors for obesity and diabetes and slow the progress of the epidemic. Making health care awareness in schools and workplace.

A Step in the Right Direction

Lose Weight & Lower Your Risk for Type 2 Diabetes

Small Step#1: Set goals to have adequate sleep Small Step#2 : Set a weight loss goal you can meet Small Step# 3: Make healthy food choices every day Small Step#4: Strive to become more physically active

Do you wish to be one among the many diabetic patients ??? Sure you all will follow the small steps???

Lead a Healthy Happy Lifestyle Ever After !!

THANK YOU