10 steps for patient awareness campaign

P
PRAVEJ ALAM RESPIRATORY GHAZIABAD

10 steps for patient for awareness campaign

communication
5
media and mediums

3
gain commitment

1
set objectives

2
plan campaign

6
materials production

8
implement campaign

9
evaluate campaign

10
review campaign

4
gain resources

7
messaging

consultation

10 steps for patient awareness campaign

step 1 set objectives

10 steps for patient awareness campaign step 1 set objectives

Why do you want to run the campaign?

What do you want to achieve, and how can you measure this? Who are you trying to reach? Where can you access them? What is the best time to run the campaign?

How much is it going to cost?

How are you going to involve others?

10 step for patient s awareness campaign

step 2 plan campaign

10 steps for patient awareness campaign step 2 plan campaign

Break down the campaign into a plan. This could either be:
a series of activities run over a set period of time, for example, over a month or, a series of activities run before (pre-awareness) and after (follow up) a specific event, or awareness day.

10 steps for patient awareness campaign

step 3 gain commitment

10 steps for patient awareness campaign step 3 gain commitment

Who do you need to support the campaign?

Write a list and recognise that each patient will be different Understand their problem and priorities Talk to them about what you want to do, but think about their needs and talk in their language

10 steps for patient awareness campaign

step 4 gain resources

10 steps for patient awareness campaign step 4 gain resources

Think through what you need, for example: Manpower
Money

materials

10 steps for patient awareness campaign

step 5 mediums

10 steps for patient awareness campaign step 5 mediums

Think through all the different communication mediums that you could use to reach patients: notice boards Activity Education material Camp/clinic Meetings

10 steps for patient awareness campaign

step 6 materials production

10 steps for patient awareness campaign step 6 materials production

This can take up a large part of time and budget Again, make good use of existing resources If you need to make new materials, If you are running a large campaign over several sites, then you could put together a campaign kit (including a campaign guide and materials) for others to follow

10 steps for patient awareness campaign

step 7 messaging

10 steps for patient awareness campaign step 7 messaging

Keep it super simple

Pick some key messages and stick to them Use the whats in it for me message technique, i.e. always think through why the information is important to the recipient... what benefit does it offer to them?

10 steps for patient awareness campaign

step 8 campaign implementation

10 steps for patient awareness campaign step 8 campaign implementation

Divide the campaign implementation into phases pre-awareness main campaign post-campaign follow-up Keep the implementation consistent and professional
Make sure that the campaign is the starting point... promote other patient, places and resources where individuals can find further information
).

10 steps for patient awareness campaign

step 9 campaign evaluation

10 steps for patient awareness campaign step 9 campaign evaluation

Always keep the campaign brief at the front of your mind

What have you achieved? Build in methods from the beginning that allow you to monitor how you are doing

10 steps for patient awareness campaign

step 10 campaign review

10 steps for patient awareness campaign step 10 campaign review

Operate a process of communication, consultation and continuous improvement throughout the campaign
Formally review the process at the end of the campaign cycle Share the good and the bad