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LAYS

INTRODUCTION

Frito-Lay, a subsidiary of PepsiCo, is the largest snack-food maker in the world. The company owns some of the best-known, bestselling snack-food brands in the world, including Cheetos, Cracker Jack, Doritos, Fritos, Lays, Munchos, Rold Gold, Ruffles, and Tostitos.
President and CEO: Albert P. Carey Lays is a SNACKSMARTTM product is 100% vegetarian.

Lays is made in automated plants in three locations Channo (Punjab), Kolkata and Pune. These plants are also audited and certified by various external agencies. These certifications include: HACCP (Hazard analysis & critical control point), Certification by TQCSI (Australia) AIB International ISO 14000 OHSAS 18001 (Occupational Health & Safety Assessment Series USA)

It starts on farms in select regions across India where the best potatoes are specifically grown for Frito-Lay to make great tasting chips. Upon arrival at plants, it can take as little as 24 hours for the chips to be made. This is how Lay's Chips are made Wash Peel Slice Cook Season The potatoes have now become delicious chips and are packed and delivered to a store near you.

HISTORY

1932: Elmer Doolin had entered into the snack food industry buying the business of a manufacturer of fivecent-per-bag fried corn chips. 1938: Herman W. Lay purchased the Atlanta, Georgia potato chip manufacturer "Barrett Food Company," renaming it "H.W. Lay & Company.

1942: Lay introduced the first continuous potato processor, resulting in the first large-scale production of the product.
1961: the Frito Company founded by Elmer Doolin and Lay's merged to form Frito-Lay Inc., a snack food giant with combined sales of over $127 million annually, the largest of any manufacturer.

1965: Frito-Lay merged with the Pepsi-Cola Company to form PepsiCo, Inc. 1995:Launched in India

2008:Lay's launched a never before "Fight for your Flavour" allowing consumers vote for the flavour of their choice and the flavour with the maximum votes continues in the market. 2009: Lay's launched its new positioning platform - Lay's be a little Dillogical.

CATCH LINES

You can't eat just one ... Lagi bet! 'Har programme ka main food

'No one can eat just one


Be a little Dillogical

SWOT ANALYSIS

STRENGHTS
Good quality Good marketing strategy High R&D Strong IT infrastructure Unique products Loyal customers Market share leadership

WEAKNESS

Diseconomies to scale

OPPORTUNITIES

Grow international revenues at two times real global GDP growth rate. Increase cash flow in proportion to net income growth Expand the global leadership position of our snacks business Unleash the power of Power of One. Continue to deliver on our environmental sustainability goals and commitments. Cherish our associates and develop the leadership to sustain our growth

THREATS
Price wars Lower cost competitors External changes(government, policies, taxes, etc.)

COMPETITORS

Balaji

The makers of Balaji Group brand wafers and namkeen food products has deep faith in God & in good taste. Converting dreams into reality it leads them to the biggest potato wafers plant of India. The Balaji plant covers over 85,000 sq. m. area in the outskirts of Rajkot city. Its big taste revenue i.e. turnover touched to the crore rupees milestone. Balaji Group has 90% shares of wafers market and 70% shares of namkeen market in Gujarat. You are invited to travel the past, present and the future or Balaji Group.

ITC The launch of Bingo! in March 2007 marked ITC's foray into the fast growing branded snack foods segment. Bingos portfolio includes an array of products in both Potato Chips & Finger Snacks segment.
Bingo! is positioned as a youthful and innovative snack, offering the consumers a choice of flavours that are fast becoming popular.

RETAIL CHAIN

FINANCIAL HIGHLIGHTS

Net revenue grew 5% on a constant currency basis. Core division operating profit rose 6% on a constant currency basis. Management operating cash flow, excluding certain items, reached $5.6 billion, up 16%. Raised the annual dividend by 6%.

Pepsico Foods:48% PepsiCo Beverages:23% PepsiCo International -Europe:16% -AMEA:13%