 MARKETING PRESENTION BY

 SUMAIRA TOFIQ.
 MAHWISH NAFEES and
 FAROOQ TOFIQ.
 INTRODUCTION OF PRODUCT
 Originally launched in the Netherlands in 1956,
 Sunsilk provides haircare solutions in 80 countries
around the globe.
 It was recently relaunched throughout Europe,
where it is now the fastest-growing major hair
brand.
 Globally, it has grown consistently at more than
20% a year for the last three years
 SUNSILK’S PRODUCT:
 SHAMPOO

Sunsilk shampoo with pure protein and vitamins penetrates deep into hair to
nourish your weak hairs and make it stronger than even before.

SUNSILK SHAMPOO HAVE DIFFERENT FLAVOURS :

 Sunsilk with fruit for thin hairs

 Sunsilk with lemon and orange for oily hairs
 Sunsilk with sunflower for dark hairs that’s look dull
 Sunsilk with coconut for antidandruff
 CONDITIONER
New sunsilk conditioner contian nourishing, egg protein and kertain in special
formulate that help reconstruct damage hair and reduce split ends
HAIR OIL

From nature to give your hair an even deeper and more complete nourishment,
leaving your hair stronger .

HAIR CREAM

Contain five vitamins and nourishing wheat protein help build inner strength and
leaves your hair beatifully shiny.
 PRICE
Shampoo(large packing) Rs: 109
Shampoo(extra large)Rs: 195
Shampoo(small packing) RS:55
Conditioner(large packing) Rs: 150
Conditioner(small packing) Rs: 105
Cream Rs: 105
Hair oil(small packing) Rs: 60
Hair oil(large packing) Rs: 120
 PLACE
 It is in use in Asia, America and the middle
east or more than selling in 80 countries
PROMOTION ACTIVITIES:
PRINT MEDIA
Advertisement through magzine,
newspapers,sign boards,browsers
ELECTRONIC MEDIA
T.V , radio,internet
ADVERTISMENT
A young girl is idling away at home, when she suddenly notices dandruff on her T-shirt.
Her sister however, gives her an immediate solution, "Anti-dandruff shampoo
lagao." But the mother then warns her, "Dandruff to jayega, par...
Fed up with the two, our troubled friend finds her own solution in calling up Varun,
"Varun, meri tabyat theek nahin hai."
Distraught, she starts worrying about her plans, "Yani...
Varun... movie."
...balon ka kya?" She, instead, suggests lemon and curd. However, the younger one
sticks by her suggestion and finally the two end up arguing.
VO: "Ab dahi aur nembo ke saath
naya Sunsilk Naturals, anti-dandruff shampoo. Dandruff ko hataye, komalta se."
Meanwhile, our friend free from her dandruff with the help of Sunsilk is busy shopping
when turning around she bumps into Varun.
Embarassed, she's at a loss for words, but soon they all burst out laughing. VO: "Naya
Sunsilk Naturals, anti-dandruff shampoo."
MARKET RESEARCH

HEAD
&SHOULDERS
PENTEEN

SUNSILK
 CONCLUSION
My confidence, inspiration and
determination come from sunsilk