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Presented by: Jon Ritzdorf, Globalization Architect Lydia Clarke, Program Manager
www.acclaro.com I Acclaro Inc. 2010
Agenda
Introduction to website globalization Why should I globalize my website? Understanding the international user on the World Wide Web
What users am I targeting globally? How will they find my site? How will they navigate? What is relevant to them? How will they react? How will they interact? How will they contact me?
Conclusion Q&A
www.acclaro.com I Acclaro Inc. 2010 2
Market-specific infrastructure
or a language group?
Targeting Chinese speaking markets (countries and territories)
China, Taiwan, Singapore, Hong Kong, Macau
coffee lit: rapid melt lit: instant boil lit: instant drink lit: style or type
www.acclaro.com I Acclaro Inc. 2009 9
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Automated navigation
Semi-automatic redirect Auto-redirect
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