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GMROI = Gross Margin X Net Sales Net Sales Av. Inventory at cost. Buyer's Dilemma Need to balance customer preferences / shopping behaviors vs. Profit goals. ROA = net profit X net sales net sales total assets merchandising financial performance.
GMROI = Gross Margin X Net Sales Net Sales Av. Inventory at cost. Buyer's Dilemma Need to balance customer preferences / shopping behaviors vs. Profit goals. ROA = net profit X net sales net sales total assets merchandising financial performance.
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GMROI = Gross Margin X Net Sales Net Sales Av. Inventory at cost. Buyer's Dilemma Need to balance customer preferences / shopping behaviors vs. Profit goals. ROA = net profit X net sales net sales total assets merchandising financial performance.
Авторское право:
Attribution Non-Commercial (BY-NC)
Доступные форматы
Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
Assortments Merchandise Planning Is Done at the Category Level • Why?
• Category: group of products likely to have
similar demand patterns They are substitutes
• How does a category differ from a SKU?
Two Basic Considerations • Must stock what the customer wants to buy.
• Merchandise in stock must meet the profit
goal. Measures of Financial Performance • Overall corporate: ROA = Net Profit X Net Sales Net Sales Total Assets • Merchandising Financial Performance GMROI = Gross Margin X Net Sales Net Sales Av. Inventory [sales/stock ratio -- not inv. Turnover} \ Sales/Stock Ratio GMROI = Gross Margin X Net Sales Net Sales Av. Inventory • GMROI measures what you are making on each dollar invested in inventory. Therefore, in this ratio “Average Inventory” is measured in cost dollars. GMROI = Gross Margin X Net Sales Net Sales Av. Inventory at Cost GM and Sales/Stock Different for Different Products Not all products have same GMROI Product GMROI Apparel 241 Food 170 Furniture 111 Consumer electronics 97
(in a discount store)
Buyer’s Dilemma • Need to balance customer preferences/ shopping behaviors vs. profit goals
• Ex: Sears’ decision to sell toys
Sales/Stock vs. Inventory Turnover • Sales/Stock = Net Sales Average Inventory at Cost • Inventory Turnover = Net Sales Av Inv at Retail OR = COGS Av Inv at Cost • All ratios use Average Inventory. WHY? Converting S/S to Inv Turnover • Sales/Stock ratio X (100%-Gross margin %)
• Really changing retail $ in “net sales” to
COGS (GM% + COGS% = 100%) SO • Net Sales X (100% - GM%) = COGS Av Inv at Av Inv at Cost Cost GMROI Uses • Evaluate departments • Evaluate merchandise classifications • Evaluate vendors • Evaluate particular items • EVALUATE BUYER’S PERFORMANCE