Shetty - 31 Jayesh Parab - 20 Rohan Prabhu - 26

FUTURE OF ONLINE ADVERTISING

 TV CINEMA

EXHIBITION MOBILE MESSAGES

RADIO
ONLINE ADVT

COUPANS
PAMPLETS

HISTORY : The pioneer of online advertising was Prodigy, a company owned by IBM. The first clickable web ad was sold by Global Network Navigator (GNN) in 1993. 1998 Hot Wired was the first site to sell banner ads in large quantities to corporate advertisers. The first buyer was AT&T.

2000 Google rolls out Ad Words, a pay-per-click service.

Growth of Internet user base in India

Is online advertisement important ??????????? Makes life easier No Geographical barriers No Time limit

Types of Online Advertisement.

Text Display

CPM CPC CPL CPA

Cost Per Impression / Mile (CPI / CPM) Fundamental online advertising model, used for display ads However, this model has its limitation as it is not performance based model.

Cost per Click (CPC)

Cost per Lead (CPL)

Cost per Acquisition (CPA)

A step towards performance based campaign Used most by new advertisers Advertisers from Auto & IT industry have moved from CPC to CPL now.

Advertisers can purely based on performance Veteran online advertisers such as BFSI & Travel using this model the most.

Interstition

EXPANDABLE LEADERBOARD

EXPANDABLE MEDIUM RECTANGLE

Yahoo HP Expando

In.com Orkut

Gaadi.com

Car Trade India

Hungama

Raaga

TOI

Sify

Online Advertising Market in India

1200 993 1000 Rs. Crores 800 600 400

235 325

785

200

0
2008

2009

2010

2011

YEAR
(All figures are in Million. Source: by Annual IMRB Syndication)

Source : I-Cube November 2010 Annual IMRD Syndication

PRODUCT PURCHASED
PRODUCT PURCHASED
Investment options like Mutual Funds Air Tickets Ads Education / Training Related Ads for Job Sites Mobile Phone / Instruments Personal Products

PERCENTAGES
38% 18% 15% 12% 7% 5%

Ads for Loans by Banks / Financial Automobile Ads

Insurance Ads Computer / Laptop / Printer / Scanner Entertainment Sites

3% 2%
2% 2% 1%
Source : I-Cube November 2010 Annual IMRD Syndication

Problems seen in Online Display Advertisements

80% 70% 60% 50% 40% 70% 62% 54% 52% 47% 37%

34%

30%
20% 10% 0%
They present misleading information They do not offer comphresive information Ads are distracting They are less likely to make purchases They are irrelevant I ignore them They do not offer a wide variety of products

Source: IMRB Syndication)