4/17/12

EFE IFE ANALYSIS

EXTERNAL FACTOR ANALYSIS

OPPORTUNITIES 1. Shutting down of local salt farms

Weight 10%

Rating
4/17/12

Score 0.1

2. R&D unreleased products portfolio not yet utilized 3. Untapped Markets THREATS 1. Presence of substitute products 2. Climate change 3. Inability to move out products TOTAL

5% 30% Weight 15% 15% 25% 100

1 2 Rating 1 3 2

0.05 0.6 Score 0.15 0.45 0.5 1.85

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EFE IFE ANALYSIS

INTERNAL FACTOR ANALYSIS

STRENGTHS
1.

Weight 10% 10% 15% 10% 5% 5% Weight 5% 10% 1 3 1 2 4 4 1 3 3 3

Rating
4/17/12

Score 0.4 0.4 0.15 0.3 0.15 0.15

Ownership of local salt farm (vertically integrated)

2. Strong R&D team 3. Easy to add and remove products 4. High-margin products 5. Practice of continuous improvement (Kaizen) 6. Culture of determination WEAKNESSES
1.

Rating

Score 0.05 0.3 0.15 0.3 2.35

Seasonality

2. Volume limited to capacity of salt farm

3. Selling capacity not enough to expand high- 15% potential products 4. Limited marketing experience TOTAL 15% 100%

4/17/12

Acquisition Strategy

Opportunity to acquire local salt farms

OPPORTUNITIES 1. Shutting down of local salt farms

Weight 10%

Rating
4/17/12

Score 0.4

4 (1)

2. R&D unreleased products portfolio not yet utilized 3. Untapped Markets THREATS 1. Presence of substitute products 2. Climate change 3. Inability to move out products TOTAL

5% 30% Weight 15% 15% 25% 100

1 3 (2) Rating 1 3 2

0.05 0.9 Score 0.15 0.45 0.5 2.45

STRENGTHS
1.

Weight 10% 10% 15% 10% 5% 5% Weight 5% 4 4 1

Rating
4/17/12

Score 0.4 0.4 0.15 0.4 0.15 0.15

Ownership of local salt farm (vertically integrated)

2. Strong R&D team 3. Easy to add and remove products 4. High-margin products 5. Practice of continuous improvement (Kaizen) 6. Culture of determination WEAKNESSES
1.

4 (3) 3 3 Rating 3 (1) 4 (3) 1 2

Score 0.15 0.4 0.15 0.3 2.65

Seasonality

2. Volume limited to capacity of salt farm 10% 3. Selling capacity not enough to expand 15% high-potential products 4. Limited marketing experience TOTAL 15% 100%

4/17/12

Focus Strategy

OPPORTUNITIES 1. Shutting down of local salt farms

Weight 10%

Rating
4/17/12

Score 0.1

2. R&D unreleased products portfolio not yet utilized 3. Untapped Markets THREATS 1. Presence of substitute products 2. Climate change 3. Inability to move out products TOTAL

5% 30% Weight 15% 15% 25% 100

1 4 (2) Rating 2 (1) 3 4 (2)

0.05 1.2 Score 0.3 0.45 1.0 3.1

STRENGTHS
1.

Weight 10% 10% 15% 10% 5% 5% Weight 5% 1 3 4 4

Rating
4/17/12

Score 0.4 0.4 0.6 0.3 0.15 0.05 Score 0.05 0.3 0.6 0.3 3.15

Ownership of local salt farm (vertically integrated)

2. Strong R&D team 3. Easy to add and remove products 4. High-margin products 5. Practice of continuous improvement (Kaizen) 6. Culture of determination WEAKNESSES
1.

4 (1) 3 3 1 (3) Rating

Seasonality

2. Volume limited to capacity of salt farm 10% 3. Selling capacity not enough to expand 15% high-potential products 4. Limited marketing experience TOTAL 15% 100%

4 (1) 2

4/17/12

Card-Swapping Strategy

OPPORTUNITIES 1. Shutting down of local salt farms

Weight 10%

Rating
4/17/12

Score 0.1

2. R&D unreleased products portfolio not yet utilized 3. Untapped Markets THREATS 1. Presence of substitute products 2. Climate change 3. Inability to move out products TOTAL

5% 30% Weight 15% 15% 25% 100

4 (1) 3 (2) Rating 2 (1) 3 3 (2)

0.02 0.9 Score 0.3 0.45 0.75 2.52

STRENGTHS
1.

Weight 10% 10% 15% 10% 5% 5% Weight 5% 1 3 4 4

Rating
4/17/12

Score 0.4 0.4 0.6 0.3 0.15 0.05 Score 0.05 0.3 0.3 0.45 3

Ownership of local salt farm (vertically integrated)

2. Strong R&D team 3. Easy to add and remove products 4. High-margin products 5. Practice of continuous improvement (Kaizen) 6. Culture of determination WEAKNESSES
1.

4 (1) 3 3 1 (3) Rating

Seasonality

2. Volume limited to capacity of salt farm 10% 3. Selling capacity not enough to expand 15% high-potential products 4. Limited marketing experience TOTAL 15% 100%

2 (1) 3 (2)

4/17/12

RESULTS
Strategy Present Acquisition Focus Card-Swapping Internal 1.85 2.45 3.1 2.52 External 2.35 2.65 3.15 3 Total Score 4.2 5.1 6.25 5.52