Vikash Bairoliya (4)

Khagesh Chitlangiya (6)

Suyash Gupta (14)
Niket Khatri (17)
COMPANY OVERVIEW

 1956 - 3 Unilever subsidiaries merge to form HLL

 Feb 2007, HLL renamed to "Hindustan Unilever
Limited"
 Mission is to “Add vitality to life”
 India’s largest FMCG company
 Presently, HUL has over 16,000 employees
 Operations involve 2,000 suppliers and associates
 Covers 5,545 towns & nearly 6,38,000 villages
 80 Factories Across India
FINANCIAL OVERVIEW
FINANCIALS
MARKET COMPARISION
MARKETING & PRODUCT
CATEGORY CREATION STRATEGIES
 Opportunity existed yet competitors failed
 Baccarrose’s Copper & Fa
 Identification of target & spreading awareness
 Right consumer base
 Target families
 Break the Price Barrier
 Economies of Scale
 Packaging innovations(aerosol sprays, push up sticks, magic
price)
 Right Advertising
 Acceptance-rejection theme to subtle ads
 Launch Innovations
 Cool Blue & Fresh Green
DISTRIBUTION CHANNEL
DISTRIBUTION STRATEGIES
3-way convergence
 Product availability
 Direct Selling approach
 Large-scale direct contact
(Lifebuoy Swasthya Chetana,Project Shakti, a competitive advantage in Rural India)

 Brand communication
 Leveraging non-conventional media
(like wall paintings, cinema vans, weekly markets, fairs & festivals)
 in-store promotions and sampling of products
 Higher levels of brand experience
 Extensive use of Information Technology
(connectivity, real time data capture and reporting to ensure quick response across the
Supply Chain)
ECONOMIC DECISIONS

 STRATEGY TO REDUCE PRICE

(Fair and Lovely fairness cream)
Basic prices: Rs.28/- for 25gms
Rs.49/- for 50gms
Rs.5/- for 9ml sachet

 PRICE HIKES
 to combat rise in price of raw materials
ECONOMIC DECISIONS TO CATER
TO CHANGING DEMANDS

CHANGING SCENARIO OF
INDIA
DECISIONS & STRATEGIES ACROSS
DIFFERENT PRODUCT LINES
DECISIONS & STRATEGIES
 Emphasis on brand building
 Coming up with innovative products
(like: Pure IT-Water)
 Modifications in the existing product range
 Attractive packaging
 Introduction of low unit packs
 Conversion of loose tea drinkers to packet tea
consumers
 Regain profitability through judicious price
increase and cost effective programmes
 Freshness of processed foods
strategies

 Brand building :extensive adv. , sales promotion, new

methods,
 liquid soap format intro. by LIFEBUOY.
 DAAG ACHE HAIN extended with a 10/10
Dirt Removal Campaign
 Building Ponds as a Face care brand, Vaseline as a
Health & Beauty brand, Close up ( freshness) ,Pepsodent
(Family & health platform)
CONTD……………………

 MODIFICATIONS IN THE EXISTING PRODUCTS

 Clinic all clear : variants like ice cool( with menthol).
 Vaseline launched exclusive winter 7 summer brands.
 Intro . Of Milk calcium variant in CLOSE UP.
CONTD……………….

 ATTRACTIVE PACKING
 What is good is sold in the market.
 LOW UNIT PACKS
 Ponds cold cream with Rs. 5 pack.
 Clinic plus sachets remains a key growth driver.
Contd…………..

 Regain cost effectiveness

 Freshness of processed foods.
 Knorr soup enjoy a large share in nascent & small soup
market.
 Highly under penetrated market: mkt. size 14$ bn.
 HUL presence: Ketchup, Soups, Squash, Jams, Atta,
Salt.
PROCESSED FOODS
PURE-IT (WATER)
HUMAN RESOURCES

 Diversity in a working environment

 Mutual trust and respect
 Qualifications and abilities needed for the work
to be performed
 Safe and healthy working conditions
 Develop and enhance each individual's skills
and capabilities
 Respect the dignity of the individual
 Communications with employees
CORPORATE SOCIAL
RESPONSIBILITY
CONCLUSION

•FMCG sector declined due to down trading

•Strengthening our brands and building
capabilities
•Volume growth is being followed by value
growth, which in turn will bring profit growth
•FMCG market is expected to grow to over
Rs.100,000 crores from its current base of
Rs.40,000 crores
•35 powerful brands covering all segments,
with leading market positions in most