Академический Документы
Профессиональный Документы
Культура Документы
NMIMS University
Introduction:
Micro Economics for Managers
Dipankar De
Mumbai, July 2007
1
Economics & Economic Analysis
2
Managerial Economics
3
Business Economics
Business Management
Decision Problems
Managerial Economics
Application of Economic
theory & Methodology to
solve business problems
Optimal Solution to
Business Problems
6
What is Macroeconomics?
8
Central Issues in Macroeconomics?
11
Framework
Policy/
Macro economic
Regulatory
scenario ECONOMIC scenario
ENVIRONMENT
Operating Activities
FIRM’S BUSINESS Investment Activities
ACTIVITIES Financing Activities
OWN BUSINESS
STRATEGY
Corporate Business
Strategy Strategy
12
Framework
Policy/
Macro economic International
Regulatory
scenario ECONOMIC & Domestic
scenario
ENVIRONMENT
National Income Domestic macro
Accounts policy
•Real Sector • Fiscal Policy
•Monetary Sector • Monetary Policy
•Financial Sector FIRM’S BUSINESS Industrial policy
ACTIVITIES
Macro Aggregates
• Inflation Trade policy
• Interest rate
• Exchange rate
OWN BUSINESS
STRATEGY
Corporate Business
Strategy Strategy
Vertical integration
Diversification
Cost leadership
Mergers & Acquisitions
Product differentiation
International strategies
Tacit collusion
13
Scarcity and Choice
14
Scarcity and Choice
• One of the basic themes of economics is scarcity: the fact that resources
are scarce/ limited in supply.
• Hence, the relevant cost of any decision is its opportunity cost – the
value of the next best alternative that is given up.
• The opportunity cost of any decision is the value of the next best
alternative that the decision forces the decision maker to forgo.
• It does not apply only to individual consumer choices at the micro level,
but also to community choices at the macro level
15
Scarcity and Choice
16
Scarcity and Choice
• What would I have been doing if I was not teaching before you?
– I would have taken a rest, went out on a trip, hang out with friends, etc.
Instead, I am teaching here and getting paid Rs. X per hour/lecture. Therefore,
the opportunity cost of my sitting idle is Rs. X and the relevant benefits and
satisfaction.
–Therefore, I have taken a rational decision in accepting the assignment!
17