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twentysix London
© twentysix 2007
Today’s discussion
Life Online
− Internet business opportunities in the modern world
twentysix
− An introduction to our experience and services
1990 = 3
2006 = 117
• involvement
• introduction
• interpretation
We are a full service digital agency
Technical Digital
Development Marketing
Life
Corporate Planning
online & Research
Communications
Creative
Design & Build
Ideas
twentysix New York twentysix London & Leeds twentysix Germany
Offices in the UK, Germany and New York – over 135 staff (93 UK) with £8.31m turnover
Wholly owned by Media Square plc
Our awards for design and innovation
MARKETING INTELLIGENCE
AWARD – BEST USE OF E-
MAIL
kiosks
Display
3G content
Digital TV GPS
devices
Gaming
devices
Podcasting
do…
doing it”
Rigorous measurement/evaluation agreed
before start
Hard measures Soft measures
Micro Macro
Consumer
Traffic/click through Brand measures
Campaign analysis
Satisfaction
Pathway analysis Awareness
Site traffic
Confidence levels BRAND Brand Awareness
Optin rates Perceptions
Overall metrics • Brand Equity
Number of referrals
Conversion to purchase Loyalty
Close out analysis
Attitudinal shifts
ROI ROI
We deliver
results
P&G global luxury brands – 4.8 million sample trials in 1
with 20% conversion to full product. Wella – 101 countr
Royal Navy Recruitment - from commission
to launch in 6 weeks.
Royal Marines – full recruitment targets met
for the first time in years
VOR - 3 million global unique visitors,
60% returned to the site every week for nine mo
Abercrombie & Kent – ‘bounce’ rate
(where users leave site after hitting
homepage)
from 30% down to under 8% after
GAME – 18th to 2nd for most usable
retail e-commerce website (webcredible )
Waitrose – generated £17m
in business to direct sales arms
Travelodge – 330 hotels/23,000 rooms
twentysix’s target : grow online
revenue from 85% of total sales to
95%
- £170m uplift in four years
Barratt Developments – 300,000 homes
sold,
450 ongoing developments
twentysix: Bring the ‘development’ communication
together
FHM – content syndication system
for global roll out to 10 countries in
record time off existing platform
Shell – global roster to deliver true ROI on digital sp
starting with retail products for ‘fuels’ and ‘oil’
How we get it right
User centered to drive loyalty for your
brand online
Advocate
Account Director
Project Manager
Site Build
Design
Data management
Copywriting Marketing Strategy
Third Party Services
Strategic Direction Integration
Animation Campaign Planning
Brand discovery Testing
Information Architecture Competitive Analysis
Analyse and Discover Hosting
Persona Development Compliance
Information Resource Email Broadcast
Reviews and reporting
Mobile Broadcast
Tracking
Technical toolbox
True cross platform expertise
© twentysix 2007