PRESENTATION ON GOOGLE STORY

PULKIT PRUTHI

INTRODUCTION
Google is widely search engine that uses text matching techniques to find the web pages that are important and relevant to users search

The word Google comes from the misspelling of

word googol which refers to 1 followed by 100 zeros. The company is running millions of server worldwide.

HISTORY
Google began in January 1996 as a research project by Larry

Page and Sergey Brin when they were both PhD students at
Stanford University in California The Initial public offering took place on August 19, 2004,

raising $1.67 billion, implying a value for the entire

corporation of $23 billion. The company is listed on Nasdaq and London stock exchange

under ticker symbol GOOG and GGEA respectively.

Larry Page
Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology

Search Find Ad click

No changes in Googles Core Business since 1998: Google does search
Ability to offer the best, fastest, ubiquous

(PC&Mobile devices), reliable SEARCH services

and easy to use

Users FIND highly relevant information Google exposes highly relevant text, image,

animated or video ADS to the user

As soon as a user clicks on the sponsored links or

ads Google CHARGES his client

The Vision
To make search engines so powerful they would understand "everything in the world".

The Mission
To organize the world's information and make it universally accessible

and useful.

The Focus
Google continues to focus on innovation and on the user experience.

SWOT ANALYSIS
STRENGTHS Brand equity Consistent innovations

WEAKNESSES All the products not known to the consumers Over dependence on contextual

The most efficient

search engine Wide range offerings Concentration on consumers

advertising for
revenue

SWOT ANALYSIS
Opportunities Threats

Search continues
Today is the world of computer literacy Mobile technologies add another opportunity. Cheaper global telecommunication costs open new markets

Legal issues about

information stores Threats from core competitors (developing search engine) Users get confused.

Global Market Share in Search

13%

13.60%
53.30% 20.10%

Google Yahoo MSN Others

GOOGLE USERS
3% 2% 2% 9% 37% 20% Asia

Europe
North America Latin America Africa 27% Middle East Australia

IMPORTANT M&AS
Picasa Double click You tube Android

Dodge ball

GOOGLE PRODUCTS
This list of Google products includes
desktop products

Mobile and online products released

or acquired by Google.

DESKTOP PRODUCTS
Google Chrome -Web browser

Google Desktop- Desktop search application

Google Earth- Virtual 3D globe that uses satellite imagery Gmail Notifier- Alerts the user of new messages in their Gmail account Picasa- Photo organization and editing application.

Mobile and Online Products

News- Allows the user to access Google News in a

mobile-optimized view.
YouTube- Free video sharing Web site. iGoogle- Mobile version of iGoogle that can be easily customised with modules Orkut- Connect and share with friends DocsDocument, spreadsheet and presentation application

TECHNOLOGY MATTERS
Googles management was deeply commited to leveraging leading edge technology. This commitment was evident in ongoing research to improve googles search algorithms and its software for serving advertisers.

GOOGLE OFFICE ENVIORNMENT

GOOGLE DOODLES

CONCLUSION
Some say Google is God. Others say Google is Satan. But if they think Google is too powerful, remember that with search engine unlike other companies, all it takes is a single click to go another search engine.

THANK YOU