Yahoo!

Amruta Kadam(10030141074) Sreyasi Roy(10030141084) Vindhya Merugu(10030141095) Pranav Kataria(10030141114) Abhnav Misra(10030141124)

Contents
O Yahoo! At a glance
O Vision O Mission O Business Model O Product & Services O Revenue Model O Y! OS Used By Yahoo

Yahoo At A Glance
O Type B2B, B2C
O Founded - Santa Clara, California, U.S O Launch Date January, 1994 O Founder(s) - Jerry Yang, David Filo O Headquarters - Sunnyvale,

California, U.S. O Employees 13,600 O Chairman - Roy Bostock O Interim CEO - Tim Morse

Vision

O To enable people to find, use, share, and

expand all human knowledge .

Mission

O To provide the world's most valued and

trusted search service .

Business Model
Revenue Model Strategic Objectives

Business Model
O Each business model is characterized by
O Core competencies O Source of revenue O Critical success factors O Strategic Objectives

Products & Services

O Yahoo! Web Portal O Storing personal Information and tracking

usage O Communication
O Yahoo! Messenger O Yahoo! Mail O Flickr

O Content Sports, Finance, Music, Movies,

News, Answers, Games O Commerce

O Yahoo! Shopping O Yahoo! Real Estate

Products & Services

O Small Businesses
O Domains O Web Hosting O Merchant Solutions O Business e-mail O Store

O Advertising - Search Marketing O Yahoo! Next O Yahoo! BOSS O Yahoo! Meme

Revenue Model
O The Primary source of Yahoo! is
O O O

marketing. About 88% of revenues came from search marketing. Yahoo! Has a product called Panama. This product allows customers to bid for a search keyword. Yahoo! Makes 2.5 to 3 cents every time that particular keyword is searched.

Revenue Model
O As of January 2010, Yahoo! Hold the

largest market share for display advertising. O According to JP Morgan the top display advertisers in the US are: O Yahoo! 17% O Microsoft 11% O AOL 7%

Revenue Model
O The other source of Yahoo!s revenues

are fees. O They get paid for services like

O Music Downloads

O Small Business Services

O Data Storage O BOSS

O This account for 10% to 11% of the

revenues.

Free to Paid
O The transformation from a free service to

a paid subscription model has been a slow process for Yahoo! Starting 2001. O Yahoo! faced tremendous execution risk as it went about the challenging task of reinventing its business by shifting its revenue model from an advertisementbased service towards a broader portfolio of diversified revenue sources.

Yahoo! Open Strategy(Y!OS)

O Stage 1:Started as Web Directory and kept on

launching different Products O Stage 2:

O Needed Capital for Expansion O Invoked for experienced executive management

O Stage 3 :
O Envisioned as Global media Company O Combination of e Commerce, ad space , email and

other useful web services

O Stage 4:
O Emerged up as an organized ,professionally managed

web portal with robust service , framework free and Paid

Y!OS Platform

Platform Explained
O Yahoo! Application Platform (YAP)
O The Yahoo! Applications Platform

represents the first time that Yahoo! is opening up the "canvas" of Yahoo! to developers, allowing you to easily author and publish your apps across the Yahoo! network, the largest Internet audience in the world. O YAP gives you multiple options for developing apps, including JavaScript, server-side hosted, and Flash-based application.

Platform Explained
O Yahoo! Social Platform (YSP)
O Yahoo! Social Platform provides the social

data that can connect your users and drive engagement to your app across the Internet. O The Yahoo! Social Platform lets you tap into the social data of millions of users on and off the Yahoo! network.

Platform Explained
O Yahoo! Query Language (YQL)
O The Yahoo! Query Language (YQL) service

is a single endpoint that allows developers to query, filter, and combine data across Yahoo!, as well as external sources such as RSS feeds or HTML pages.

Platform Explained
O OAUTH Authentication
O Access to all data available through YOS

APIs is securely provisioned using OAuth, an open, public, and standard model of authentication that doesn't require your user to divulge their passwords.

References
O http://battellemedia.com/archives/2005/04/

missions_and_visions O http://www.slideshare.net/kidsallright/yaho o-open-strategy-overview-presentation O http://developer.yahoo.com/yos/intro/yosoverview.html O http://www.wikinvest.com/stock/Yahoo!_% 28YHOO%29

Thank you
The hopes on e-commerce and communications going forward is what we're trying to capitalize on. - Jerry Yang