Group No.

3’s Report
Group Members :
1. Ngo Thi Dep – Team Leader
2. Truong Hong Thuy
3. Lu To Tran
4. Bui Anh Tuan
5. Nguyen Dinh Dong - Designer
Page 1
6. Tran Thuan Hoa
 Content

Summary Situation
Motorcycle Racing - Relax
Strengths and Weaknesses of AMC
Strategic issues & global strategy
Car BMW - Relax
Alternatives of Strategies
Recommendations
Conclusions
Don’t work at Home – Relax
Questions & Answers

Page 2
 Summary situation

Page 3
 Content

Summary Situation
Motorcycle Racing - Relax
Strengths and Weaknesses of AMC
Strategic issues & global strategy
Car BMW - Relax
Alternatives of Strategies
Recommendations
Conclusions
Don’t work at Home – Relax
Questions & Answers

Page 4
 Motorcycle Racing - Relax

Page 5
 Motorcycle Racing - Relax

Page 6
 Content

Summary Situation
Motorcycle racing - Relax
Strengths and Weaknesses of AMC
Strategic issues & global strategy
Car BMW - Relax
Alternatives of Strategies
Recommendations
Conclusions
Don’t work at Home – Relax
Questions & Answers

Page 7
 Strengths and Weaknesses of AMC
Strengths
1. AMC has a strength from the
background of its leaders.
2. The Hunwick Hallam
motorcycle press and strong
expressions of interest from
potential distributors and
customers.
3. They had a strength in their
designs for the world’s best four-
stroke motorcycle power plant.
4. AMC had been strong with its
production documentation and
tooling
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Weaknesses
1. Finance : Lack of capital.
2. AMC expected to concentrate
its export efforts on Europe and
Japan but consultants who
evaluated AMC’s prospects were
unwilling to sign off on the size of
the market that HH motorcycles
could capture.
3. Location of factory.
4. No equity.
 Content

Summary Situation
Motorcycle racing - Relax
Strengths and Weaknesses of AMC
Strategic issues & global strategy
Car BMW - Relax
Alternatives of Strategies
Recommendations
Conclusions
Don’t work at Home – Relax
Questions & Answers

Page 9
 Strategic issues & global strategy

Global
High-end customer – high Produce 500 Hunwick Hallam
Ambition
quality, individually, motorcycles per year to be
customized, hand-made exported around the world.
motorcycle

Global
Global AMC’s Business
Positioning
System

• New products : Boss PowerCruiser,

Rage, X1R.
• No global structure • Concentrate its export efforts on
Global Europe and Japan.
Structure • Export directly to customers in
markets where is no distribution
structure.
• The main promotion: high profile
racing program.
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 Strategic issues & global strategy

Page 11
 Content

Summary Situation
Motorcycle racing - Relax
Strengths and Weaknesses of AMC
Strategic issues & global strategy
Car BMW - Relax
Alternatives of Strategies
Recommendations
Conclusions
Don’t work at Home – Relax
Questions & Answers

Page 12
 Car BMW - Relax

Page 13
 Content

Summary Situation
Motorcycle racing - Relax
Strengths and Weaknesses of AMC
Strategic issues & global strategy
Car BMW - Relax
Alternatives of Strategies
Recommendations
Conclusions
Don’t work at Home – Relax
Questions & Answers

Page 14
 Alternatives of Strategies

Page 15
 Content

Summary Situation
Motorcycle racing - Relax
Strengths and Weaknesses of AMC
Strategic issues & global strategy
Car BMW - Relax
Alternatives of Strategies
Recommendations
Conclusions
Don’t work at Home – Relax
Questions & Answers

Page 16
 Recommendations

North America Europe Japan/Asia Australia

Capacity : 178,500 Capacity : 224,700 Capacity : 27,534 Capacity : 7,966
Total market : 438,700
Source : Case Study (Exhibit 8,9)
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 Recommendations

- Strongly advertise on Yahoo! Website (15 USD/month).

- Set an Rep. Office at each selected market.
- Corporate with logistic agencies.
- Corporate with the online retailers.
- Find the strong partners at each selected market.
- Design the unique motorcycle for the special orders.
- Using the “Our Sourcing” for the unimportant
components.
- Make the website to introduce about HH motorcycles
and AMC.

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 Content

Summary Situation
Motorcycle racing - Relax
Strengths and Weaknesses of AMC
Strategic issues & global strategy
Car BMW - Relax
Alternatives of Strategies
Recommendations
Conclusions
Don’t work at Home – Relax
Questions & Answers

Page 19
 Conclusions

Page 20
 Content

Summary Situation
Motorcycle racing - Relax
Strengths and Weaknesses of AMC
Strategic issues & global strategy
Car BMW - Relax
Alternatives of Strategies
Recommendations
Conclusions
Don’t work at Home – Relax
Questions & Answers

Page 21
 Don’t work at home - Relax

Page 22
 Content

Summary Situation
Motorcycle racing - Relax
Strengths and Weaknesses of AMC
Strategic issues & global strategy
Car BMW - Relax
Alternatives of Strategies
Recommendations
Conclusions
Don’t work at Home – Relax
Questions & Answers

Page 23
 Questions & Answers

Questions Answers

No. 1 Page 350

No. 2 Page 150
No. 3 Page 553
No. 4 Page 1021
… …
No. n Page xyyz

Everything you asked was in the book, please read it carefully

Thank you for your attention !

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 Extra Clip – REJOICE shampoo

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