Proposal for Sponsorship from Symphony

For Click to edit Master subtitle style Bid and Win Competition By Mobile Multimedia

4/19/12

Mobile Multimedia: Executive summary

When it comes to showing innovation, Symphony Mobile Phones are without equal. Mobile Multimedia has also shown innovativeness in MVAS of Bangladesh. Starting operation on September, 2007 with single operator-Grameenphone. Mobile Multimedia has grown each year, both in size and scope. It is now one of the leading revenue earning content providing companies in Bangladesh

Mobile Multimedia has made a substantial contribution in the field of mobile value added branded services of Grameenphone. It has seamlessly worked on various services which ultimately generated a branded service portals in Grameenphone MVAS, like education services, Islamic services, traffic news, Infotainment etc. we are a team of professionals with a proven track record in this region that has the ability to successfully transform our plan into reality. Our team is comprised of members who have worked together on 4/19/12 numerous successful plans.

Bid and win a unique programme in Bangladesh

It is a unique and innovative way of winning branded products and services for a price you are happy to pay, by competing with others in a Low Unique Bid Auction / Reverse Auction. Offering a mind-numbing variety and range of must-have items, Bid and win is the first Bangladesh-based auction of its kind. This competition pits you against other bidders for great prizes. Unlike the traditional auction where the highest bids win, the goal here is to place the lowest bid possible that no one else has bid. Everyone's bids are a secret which makes it more fun. The added twist is that the friends give bidders hints to go lower or higher to knock out the current winner and they give as many bids as wish for people to play against each other.
4/19/12

The Key Components of our Proposal

1. Renaming the competition as Bid Symphony Mobile and win". 2. Symphony will be the exclusive naming sponsor. 3. Symphony Mobile will have their name and logo on all promotional material for all events, including MO and MT messages and all competition advertising. 4. Symphony Mobiles executives will participate in award distribution and media conferences.
4/19/12

Traffic will be generated

Bidding range is set by the bidding arrangement company. For winning one taka product, one hundred participants need to participate. Our research shows that a major dailys advertisement generate about 30000 active participation and some specific magazine generate nearly 25000 hit. Of course passive impression of the promotion will be much higher given the contents unique procedure.

4/19/12

Amount the competition requires:

Bidding time is set specified by the arranging companies. It can be on hourly, daily, weekly or monthly basis. All depend on the promotional scale and speculated output from that. The bellow table shows cost involvement:
Advertisement Daily News Paper Weekly Magazine Monthly Magazine Leaflet Web site/Media etc 4/19/12 Cost Fixed Awards Award Cost Output One product Depends on Depends on per bidding the Sponsor promotional time range scale

Benefit the sponsor will obtain:

Do Well by Doing Good By sponsoring the MVAS competition/game you will reach a country wide audience of GrameenPhone Users, MVAS consumers and enthusiasts nationwide. Support our cause of advocating innovative content idea in exchange for brand recognition. All of our sponsorship opportunities provide a unique way to reach the inner circle within the MVAS industry.. As a sponsor, you will demonstrate and highlight your organization's leadership and support within the MVAS industry.

4/19/12

Benefit the sponsor will obtain:

Direct Benefits In return for sponsorship, the sponsors of the Bid and win receives the many core collateral depending on the Sponsorship Level. Here are the Core Benefits of being a sponsor: 1. Trend Insights Observe ideas focusing on a particular issue. Observe and analyze the upcoming trends from today. 2. Indirect Advertisement Advertise your enterprise in a positive way and build brand identity through competition involvement. 4/19/12 Improve your positioning and perception by MVAS

Benefit the sponsor will obtain:

5. Demographics & Statistics Access our database of competition participants. Get demographics information and statistics data based on various contents users and get your newly introduced products promoted through mobile. 6. Brand Building over Mobile Value Added Services 4/19/12 Deepen customer relationship and

About Mobile Multimedia:

Mobile Multimedia initiated Islamic service in Bangladesh and established it as a GP-brand in the arena of MVAS.

4/19/12

About Mobile Multimedia:

Mobile Multimedia produced two successful popular ports of Grameenphone.

4/19/12

About Mobile Multimedia:

4/19/12

About Mobile Multimedia:

Mobile Multimedia First arranged a general Knowledge base quiz competition which pattern is unique in Bangladesh:

4/19/12

MVAS of Mobile Multimedia:

Namaz timing has more than 35000 subscriber Quiz competition saw 30000 participants with very nominal advertisements in a monthly magazine Traffic Update saw a 70000 hit in a day IVR helped thousands of individual users getting benefited from various services.

4/19/12

The bid and win competition:

Mobile Multimedias Bid and Win is a unique game in Bangladesh We expect 50000 participants from all across the country in a single arrangement with a medium publicity It is the competition that will attract young generation and all educated class of the society Participants will share the idea with friends which may produce indirect participation to millions Facebook grouping will enhance its publicity
4/19/12

The bidandwin competition overview: and win competition Bid

Timeframe:

Hourly, daily, weekly or monthly. For every declared time frame one single product to be auctioned.

Promotion Criterion: Inclusion of the

competition in the regular promotional channels of Symphony Mobile or exclusive sponsored advertisement.

Award giving :

Winners can be tracked or monitored from web site. Their info can also be published in the website of both Symphony Mobile and Mobile Multimedia.
4/19/12

Exclusive Naming Rights for Sponsor Would Include:

Renaming the event with your corporate name and a new logo (to be mutually agreed) Corporate sponsor name/logo on all publications and collateral including letterhead, website, directional signs, program brochures, newsletters, etc. New name/logo on all promotional media for the event

4/19/12

Costing for a month-long arrangement

Costing for 2 ads per week in
Cost per Times Total Ad 30000 1 Purpose

Prothom Alo
Media Name Monthly Magazine Current Affairs Monthly Magazine Current World

30000 Introduction and subscriber collection 18000 Introduction and subscriber collection

20000

Daily Prothom Alo Cost of product to be auctioned 4/19/12

45000
Symphony Mobile set

2X4 2 X4

360000 Direct participation

8 Piece per month

Auction winners product

Total

408000 For one month promotion

Approach Suggestion

Inclusion of the auction in the regular ads of Symphony mobile Exclusive patronage of the service with separate ads (Cost as seen in the table)
Both approach are appreciated

4/19/12

For further clarification of the matter we will be highly pleased for an invitation of a sitting with you.
4/19/12

Thank you

4/19/12