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  • Osis Energy Drink: August 27, 2011 Osmosis Group

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    Attakorn Prapun
    22 просмотров32 страницы
    This document summarizes a marketing plan for a new energy drink called Osis. It outlines the target audience as males aged 24-40 who are working professionals with middle to upper incomes. The key selling point is that Osis absorbs into the body faster than other drinks, providing benefits like reducing blood sugar levels and aiding digestion. The marketing campaign will feature ambient advertising showing how Osis is absorbed faster by trees, print ads depicting its fast absorption through the skin, and branding in online games like DotA to raise awareness. The goal is to introduce the brand and gain market share from competitors like Red Bull.

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    Оригинальное название

    OSIS2

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    This document summarizes a marketing plan for a new energy drink called Osis. It outlines the target audience as males aged 24-40 who are working professionals with middle to upper incomes. The key selling point is that Osis absorbs into the body faster than other drinks, providing benefits like reducing blood sugar levels and aiding digestion. The marketing campaign will feature ambient advertising showing how Osis is absorbed faster by trees, print ads depicting its fast absorption through the skin, and branding in online games like DotA to raise awareness. The goal is to introduce the brand and gain market share from competitors like Red Bull.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    22 просмотров32 страницы

    Osis Energy Drink: August 27, 2011 Osmosis Group

    Загружено:

    Attakorn Prapun
    This document summarizes a marketing plan for a new energy drink called Osis. It outlines the target audience as males aged 24-40 who are working professionals with middle to upper incomes. The key selling point is that Osis absorbs into the body faster than other drinks, providing benefits like reducing blood sugar levels and aiding digestion. The marketing campaign will feature ambient advertising showing how Osis is absorbed faster by trees, print ads depicting its fast absorption through the skin, and branding in online games like DotA to raise awareness. The goal is to introduce the brand and gain market share from competitors like Red Bull.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 32

    Osis Energy Drink

    August 27, 2011 Osmosis Group

    Parpsiln Puvaphat Awirut Attakorn Yossathorn Krit Bhumase Seojung

    L. C. J. P. C. M. K. P.

    5014161 5036802 5035176 5014377 5013720 5017009 5017270 5035140

    Agenda
    Finished advertising at the last part of file. Submit presentation with all group name

    Osmosis Energy Drink

    OSIS Product
    Osis is Energy Drink that can absorb very fast The product will come with orange plastic warp bottle with exciting mood and tone. The product size have 150 ml. and it's contain of caffeine 60 mg. The selling price is 20 baht.

    OSIS Target Audience

    March 27, 2005

    OSIS Aim target audience to

    Sex : Male Age: 24-40 years old Occupation: Working people Income: Middle Class to Upper class (20.000 Baht to upper)

    What do they like


    in their life

    Working Hard Working for future Health concern Concern in personality Fitness

    April 27, 2005

    What about their lifestyle


    Active Careful Competitive Leadership Diligence

    April 27, 2005

    How does it relate to your product

    April 27, 2005

    Unique Selling Proposition

    March 27, 2005

    Osis is very fast absorb from water drops. Water drops is small molagun that people can absour faster than another water 6-7 times.

    Benefits Water drops


    Reduce suger level in blood. Help digestive Help diet. Help for people who concern in beauty.

    Most absorb Most stimulate Most Healthy Most refresh

    All you need is OSIS

    April 27, 2005

    Osis Campaign
    Objective: To introduce brand Osis and grab awareness to audience by using Print Ads, Ambient and make campaign in game To gain the market share from another energy drink brand, such as M-150, Red bull, Red Carabao and etc. To make brand royalty, because people will drink this energy drink to the rest of life if we can touch the target market.

    Energy Drink Market Share

    Creative strategy Ambient : OSIS Faster Absorb

    March 27, 2005

    Objective: To show how absorbing of this product that OSIS absorb faster than fertilizer and water. Work process : By putting 3 different size of tree pots o 1st tree pot feed by water to small tree. o 2nd tree pot feeding by fertilizer to medium tree. o 3re tree pot feed OSIS to big tree. The product will show in everywhere in Bangkok.

    Creative concept

    March 27, 2005

    Creative Strategy 2 Print Ads : Absorb now

    March 27, 2005

    Objective : To relate the concept fast absorb that guy hold the product and he can absorb immediately without open it. Work Process : Retouch the picture and merge the product on the guy hand and make the line to show blood vein that have meaning that he can absorb immediately. This print ads will put on men's magazine such as o FHM, Maxim and zoo magazine. o Men's healths, XO Motorsport and options

    March 27, 2005

    Creative concept

    March 27, 2005

    March 27, 2005

    Creative Strategy 3 Print Ad: OSIS Super Absorb

    March 27, 2005

    Objective: To show the fast absorbing of OSIS make the picture that have meaning about, we put OSIS and everything dry up. Work Process: Put the product on dry place and retouch it. This print ads will put on men's magazine such as o FHM, Maxim and zoo magazine. o Men's healths, XO Motorsport and options

    March 27, 2005

    Creative concept

    March 27, 2005

    March 27, 2005

    Creative Strategy 4 Osis on DotA

    March 27, 2005

    Objective: To build awareness of people by screen the product on the road and it show in 3 dimensions. Work Process: Screen OSIS product on the acclivity road for example: The bridge upper side or acclivity on expressway.

    March 27, 2005

    Creative concept

    March 27, 2005

    March 27, 2005

    End of Slide
    Osis thank you for attention.

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