Brand Management

Submitted to : Prof. Shubham Chubal

Brand Managers
Names Sunil Dwivedi Pritam Gavali Sneha Kalro Prasad Nadkarni Sahil Furia Swapnil Wargaonkar Roll No. 19 26 38 61 90 120

Trends in the Education Sector in 2010

Indian education system has gained significant attention from policymakers, investor and media in 2009

Expansion plans planned by Indian government

The private education market in India is estimated to be worth $40 billion in 2008 and will increase to $68 billion by 2012

Education sectorMBA perspective

Increasing emphasis on higher education Many MBA aspirants (3lakhs students to appear CAT 2010)

Need for standard international comparison

Foreign professor R&D International exposure

Some lookup at MBA for better salaried and status job while others do it to differentiate him/her & polish skills to become employable in reputed organisation

Industry demand
Professionals in terms of quality & quantity Versatile,skilled,intelligent & experienced

Current scenario
Decrease in application by Indian students going abroad for MBA majorly due to
Bad experience of recession impact Rise of India as global economic power

Review in learning through case study pattern

More Indian companies & MNCs case study included

HUL sending most of its top Mangers to other countries because of their expertise in handling complex Indian market (venturing of Indian cos into new developing market)

Competitors
there is no direct competition to us No institution offers management courses on your talent and helps to capitalizes up on that talent by developing entrepreneurship skills Though there are some institutions who provides entrepreneur development programs but they do select on marks basis and we can say that they are our in direct competition which are as follows

Competitors
Entrepreneurship Development Institute of India-Ahmadabad Institute of Entrepreneurship Development (UP) A 1 & 2 Sarojini Nagar, Industrial Area, Kanpur Road, Lucknow-226008 (UP) Centre for Entrepreneurship Development of Karnataka, "West View" UB Hills, Near D.C. office, Dharward-580007 Maharashtra Centre for Entrepreneurship Development A-38, MIDC near Railway Station Aurangabad-431005 EDII, (Near Village Bhat, Via Ahmedabad Airport, & Indira Bridge, P.O. Bhat, Ahmedabad-382428, Gandhi Nagar, Gujrat Sh. Prasanna Kumar, (IAS) Haryana Institute of Public Administration, 76, HIPA Complex, Sector-18 Gurgaon-122001

Why PERFORMER Institute

Need for Higher Education Need for more employable people Greater Career Choices for all

The PERFORMER philosophy

Every individual is unique PERFORMER addresses individuality Value Addition through Learning & Empowerment

Dreams may not support quality of life..

But dont forgo and regret

Introducing.

Institute Of Management

.Where talent is everything

Emblem

Do you remember your college/ School Emblem??? Ever wondered why?

It all boils down to Involvement

Emblems are used for official purposes

Has little involvement in students activities

No brand association with your biggest brand ambassador

Flag

Our USP

Capitalizing the Talent!

Our institute offers courses to help make a livelihood from a persons talent Blend in professional culture with vocational values to help make you a

Talented Professional
Fill the gap between potential and professional

We Accept

anyone with
Talent

ANYONE!!!!!

Methods of intake
SOP statement of purpose

Interview

Psychometric test

Place

Delhi Mumbai Kolkata Chennai Hyderabad Bangalore Chandigarh Ahmadabad Panaji Nagpur

The Course - outline

1 year vocational Tri-semester system Rs. 3 lakhs / year Internship & report

The Course - content

IMMERSION PROGRAMME

Value and Ethics

Grooming and Personality Development English Communication Computer Proficiency

SEMESTER I Business Communication Research Methodology Geo Political Studies Accounting Principles

SEMESTER II Financial Management Principles of Sales and Marketing Organisation and Change Management IT in Management Basics of Production Management

Corporate Law
Managerial Economics Foundations of Management Business Environment Organisational Behaviour Music Appreciation

Managing Gender and Diversity in Organisations

Business Statistics Indian Economy Corporate Governance, Ethics and Corporate Social Responsibility Art Appreciation

SEMESTER III Consumer Behaviour Direct Marketing Principles of Branding Sales Management ERP in Sales Price and Markets Market Research Internet Marketing Integrated Marketing Communication Working Capital Management Running a Business (Advanced)

SEMESTER III Performance Management Compensation & Benefits: Theory & Practice Employee Counselling Manpower Planning Basics of Personnel Administration Running a Business (Primer - Study tour) ERP in HR Talent Management Sourcing and Manpower Acquisition International Labour Legislation Running a Business (Advanced)

Evaluation Criteria
Semester end

50% Objective questions 25% Assessed during Internship

Internship

Ongoing Evaluatio n

25% Assignments Decided by Faculties

Our PARTNERS in the Cause

Prasanna Trust
Imparts Indian culture to people throgh various programmes

SriGuruji Art Academy

Centre of Arts. Patroned by renowned artistes.

ThinkVarsity

Career school

We operate out of their premises in Bangalore

We use their infrastructure for our Mumbai operations

Share our thoughts about making people employable

Post Graduate Programme in Management

Curriculum

Infrastructure

Faculty

Evaluation Criteria

Internship & Placement

Fee structure

PGPM @ VALE
Curriculum

Infrastructure

INDUSTRY

Faculty

Evaluation

ACADEMIA
Internship

Fee structure

Our Advisory Board

Co-founder & MD of eVentures Held senior roles in MNCs Director of Raj Mohindra Consultants Involved in preparing educational content in the U.S. market Investment Banker, YES Bank Worked in strategic roles with Reliance Industries, TCS etc

Sandeep Singhal

Rohit Mohindra
CEO of Prasanna Trust

Kashyap Chanchani

Disciple of Pandit Hariprasad Chaurasia Concerts across the globe

PR Madhav

Rupak Kulkarni

Our Mentors

The

Difference

Focus on application

Effective use of classroom time

Group social project

All round development of student

GuruShishya Parampara

Mentoring

Promotions

 talent shows, sports tournaments, internet- social media advtg, -use of facebook and twitter

brand ambassador
msd, suresh raina, vijendra singh sania nehwal Providing them certified course to manage their carrer

tie ups with vocational training places

Double ups for placement For final semester training

hoardings

radio spots
Radio mirchi in mumbai,delhi,nashik

MOBILE VANS

GANTRIES TOLL PLAZA

BUS BACK PANELS

SOLOUS BUS PAINTING

Trains & Meru Taxi

Advts in meru Advt in train Wall painting

Newspapers

 Bus Shelters-50,000/- per shelter Rs3-5 lakh per month depending on the location of the hoarding Advertisers pay the Delhi Transport Corporation more than Rs20,000 for commercial messages on bus stops. Train -2 lac pm

 Radio 2000 rs for 10 secs Tv 280 per sec

A/C Kinglong Buses

 For example, Leeds MET has partnered with Dainik Jagran group and Virginia Tech has announced its collaboration with MARG group to establish a campus in Chennai. Earlier, Monash University had established joint-PhD program with IIT Mumbai.

Challenges for collaboration

Take an interdisciplinary approach: While one has to identify an area of strength, institutions should explore to collaborations at the interfaces of disciples. There are several interdisciplinary programs which may be more open and even more relevant for academic collaborations. For example, if an Indian B-school is looking for a foreign academic collaboration, it does not have to restrict only to a B-school; it could even be explore relationships with college of public administration or international studies at leading universities.

coc
Engage corporate houses: Several corporate houses have expressed their interest in venturing into higher education sector. Some of them intend to build high quality institutions, contribute back to society and leave a legacy for their name. For example, Shiv Nadar University is a notfor-profit project with expected budget of US$600 million. With this level of investment, the university project is not going to generate wealth for Shiv Nadar but definitely it would generate knowledge, reputation and talent. Likewise, there are several others who wish to leave their legacy and could be engaged by government and foreign universities.

contd
Clarify the level of commitment for collaboration: This is of utmost importance to articulate the depth and width of commitment from partnering institutions. Institutions may have similar or different reasons for coming together but they should have explicit understanding of the motivators and needs of each other. This helps in setting realistic expectation levels. They should also be able to understand the wide range of collaboration opportunities available from shortterm student and faculty exchange to joint-programs to full-fledged campus and that each of them requires different level of commitment level.

Challenges for collaboration

Integrate with the societal needs: Higher education institutions do not exist in vacuum; they exist in the context of the societal and industrial needs. This is where academic collaborations would find its best fit opportunities. Institutions should not only assess their internal capabilities and resources but also align them with the pressing needs of society and industry. This helps in making a convincing case to prospective foreign institution in collaborating for an area of high impact and need. For example, the inadequate teacher training and supply of talent pool is an area of concern for India and hence focus of Azim Premji University on education is very opportune.

collaboration
2) Dukes Fuqua School: Will offer an executive MBA degree and a one-year masters program in business, as well as other Duke graduate programs in a campus in India. The school is in talks with IIM-A, which the school has a current partnership with, and other institutions about joint faculty hiring and faculty development.

 As the government readies itself to introduce the Foreign Educational Institutions (Regulation of Entry and Operations, Maintenance of Quality and Prevention of Commercialisation) Bill, which will permit the entry of foreign institutions in the education sector, around 140 Indian institutions and 156 foreign education providers are engaged in academic collaborations for India. Of these 156 foreign providers, 90 have university status and 20 have college status. Other institutions are training institutions or those for further education. The total number of collaborations was 225 and with each collaboration having over one programme delivery, the total number collaboratively delivered stands at 635. 225 existing collaborations, 83 are with educational institutions from Britain, followed by 79 from the US.