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Spencer's offers its customers a customized and convenient shopping experience in 5 different formats.
1. Spencer's Express 2. Spencer's Fresh 3. Spencer's Daily 4. Spencer's Super 5. Spencer's Hyper
Target group The Target of Spencer is high income group. Types of Customer: Spencer is a major player in the Indian organized retail industry. They have huge music, cards or cookery departments
In store branding
In store branding means in spencers they use to brand the products by displaying them on the things which was naturally used by customers to catch their eye.
Interiors
Interior designing at Spencers exhibits the products in our stores by sign for easy identification to customer
Exteriors
For every product packing is important, like that for every stores outward decoration is important. Exterior decoration is the first thing which attracts the customers primarily
Sanitation
Every customer sees for the neat ness in stores. They see mainly for eatables that they want tobuy. Spencer offer great Quality Product to customers
Positioning of Spencers
Store location
The location of a retail store occupies an important place in retail strategy. It not only conveys the image of the store, but also influences the Product mix and the interior layout of the store. While the Product mix can be changed and prices can be adjusted, it is difficult to change the decision on store location.
Traffic
The traffic pedestrian as well as vehicular that passes the site is an important determinant of the potential sales that can be generated from a store. A Spencers store is known to have good parking space wherever its located.
Employees in spencers
There are around 200 employees in every stores.
S T R E N G T S
-High Quality Goods - Customer Service - Comfortable Shopping Env - Excellent Manager Training Program
W E A K N E S S
O P P O R T U N I T Y
-Industry is booming
-Rural retailing
-Competition is increasing
-Risk of new formats - Less conversion level
T H R E A T