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GOA RAJEE AUTO PRIVATE LIMITED

COMPANY PROFILE

Goa Rajee Auto Pvt. Ltd. (Honda 1st Phase Dealer) was inaugurated on 13th July 2001. Currently Goa Rajee provides facilities to the entire of South Goa.

They sell & service the whole range of the growing Honda base of vehicles. 4/22/12

DEPARTMENTS

Marketing / Sales Finance Human Resource Service / spare parts

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PROBLEM STATEMENT

Study of demand and supply of Activa and Dio at Goa Rajee, Nuvem branch

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PURPOSE OF THE STUDY


To analyze demand and supply of Activa and Dio at Goa Rajee. see the application of these concepts.

To

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METHODOLOGY AND LIMITATION


METHODOLOGY

Primary source: Personal Interview

LIMITATION

No access to financial and statistical reports.

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LAW OF DEMAND
Law of demand states that there is a inverse relationship between price and quantity of a good demanded. This means demand curve slopes downward

Our study shows:


q

Law of demand doesnt work in the same way in Goa Rajee. curve is positive.

q Demand 4/22/12

Improved technology Rise in income levels of consumers

Financial institutions Spare parts

DETERMINAN TS OF DEMAND

Substit utes Loyal customers


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After service

sales

LAW OF SUPPLY
Law of supply states that there is a direct relationship between price and quantity of good supplied

As stated, law of supply is applicable in Goa Rajee. Price has increased steadily from 2001 to 2011.

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DETERMINANTS OF SUPPLY

Change in production technology. Increase in price of Activa and Dio.

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CHANGE IN DEMAND VS. CHANGE IN QUANTITY DEMANDED

CHANGE IN DEMAND

CHANGE IN QUANTITY DEMANDED

It states, change in income, preference or prices of other goods and services leads to shift in demand. Income, preferences and prices have changed with little effect on Activa and Dio.

It

states, change in price of a good or service leads to change in quantity demanded. Goa Rajee,

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In

INCREASE IN DEMAND & SUPPLY


INCREASE

IN

INCREASE

IN

DEMANDhigher It states, equilibrium price and higher equilibrium quantity supplied.


In Goa Rajee there has been a gradual rise in demand and price and quantity supplied. reasons for gradual

SUPPLY lower It states, equilibrium price and higher equilibrium quantity supplied.
This concept is not applicable for Goa Rajee as there has never been a case of higher supply.

The 4/22/12

DECREASE IN DEMAND & SUPPLY


IN DEMAND It states, lower demand lower price lower quantity exchanged. above stated concept 4/22/12not applicable is
The DECREASE

IN SUPPLY It states, lower supply higher price lower quantity exchanged.


In

DECREASE

Goa there is supply

Rajee lower and

MARKET EQUILIBRIUM
Application in goa< Quantity supplied = rajee

What is market Quantity demanded demanded. equilibrium?


Its tendency for 1:3 No in the ratio of market price to change.

Depends on one manufacturing plant (Gurgaon)


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MARKET DISEQUILIBRIUM
Quantity

Quantity demands > Quantity supplied at a prevailing price Leads to increase in price In terms of Activa, there has been excess demand but supply is

supplied EXCESS SUPPLY EXCESS > Quantity demanded at DEMAND the prevailing price Leads to decrease in price Not applicable.

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NK HA T OU Y
Presented By: Karen Dias Pranjali Jain Sumedha Kadam Sowmiya Santhanam Sharmad Kamat
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