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RESEARCH METHODOLOGY
In Axis Mutual Fund Company Ltd., Human Resource Department of company recruit me as a sales trainee in sales team of Axis Mutual Fund. So, the research method using though sales team are relies on SECONDARY DATA. Company has use of primary data for direct selling of product to customer. In direct sales, company do not use any intermediately channel like -Independent Financial Advisor (IFAs) -Banks -National and Regional Distributors. In Axis Mutual Fund, My job was empelled National and Regional Distributors with Axis MF, which is totally based on secondary data. Distributor list are available on Mutual fund website, AMFI INDIA .COM. Contact with him and take an appointment.
CONTI..
After empellement of distributor and IFAs, second step is business call, in which firstly take an appointment for Product knowledge and updation of the product. Nearly 1,00,000 IFAs are registered with Association of Mutual Funds in India (AMFI). Their Adress, amfi no., telephone no., AUM etc. all are available on AMFI INDIA.COM.
OBJECTIVES:
Increse No. of distributor and IFAs through empellement. Enhance indirect business with them. Give product updation Encourage distributor and IFAs for doing business for company by different contest, gift etc. Increse awareness of the products in the market.
manager. Individual investors buy units of the fund, which gives them a pro rata share of the value of the investments of the fund.
A mutual fund is a vehicle that enables a number of investors to pool
investing the gathered money into specific securities (stocks or bonds). When you invest in a mutual fund, you are buying units or portions of the mutual fund and thus on investing becomes a shareholder or unit holder of the fund.
the biggest advantage to mutual funds is diversification, by minimizing
provide a brief idea about the advantages for investing in mutual funds Professionally management of funds Diversification in different capital instrument Return maximization Risk minimization Cost reduction
Flexibility
Transparency Choice of schemes as per investor needs Tax benefit
HISTORY
- INDIAN MUTUAL FUND INDUSTRY
STRUCTUTRE
- INDIAN MUTUAL FUNDS
SPONSOR :
Sponsor is the person who is acting alone or in combination with another body corporate establishes mutual fund. Sponsor must contribute at least 40% of the net worth of investment. They are not responsible for any loss.
TRUST :
The mutual fund is constituted as a trust under the provisions of the Indian Trust Act 1908.
TRUSTEE :
Trustee is usually a company or a board of trustee. The main responsibility is to safeguard the interest of unit holders and ensure that the AMC works at the interest of the investors.
CUSTODIAN :
An MF needs to store and record transactions, for which it relies on banks or financial institution that are custodian.
TYPES
-MUTUAL FUND IN INDIA
WAYS OF INVESTMENT
DEFINITION : SIP is a vehicle offered by mutual funds to help you save regularly. its just like a recurring deposit with post office or bank where we put in a small amount every month. Minimum amount can be as small as Rs.100. FETURE : Saving every month Save regularly and help in plan and unplanned expenses. Easy to investment.
CONTI..
HOW AN SIP WORK :
An SIP means you commit yourself to investing a fixed amount every month. Let's say it is Rs 1,000. When the Market price of shares fall, the investor benefits by purchasing more units; and is protected by purchasing less when the price rises. Thus the average cost of units is always closer to the lower end [see Dollar cost averaging]. Over the long run, you get better amount of money.
MF is a pure investment, ULIP is a combination of insurance. Entry load in ULIP can vary between 5 to 40%. In MF, no entry load Maturity in ULIP 5 to 20 yrs while most of the MFs scheme dont have long in period Compulsion of investing in ULIP, pay at least first three premiums. In MF, its not compulsory. Redemption in ULIP, redemption is on maturity date. In MFs, for open ended schemes any time redeem the fund invested.
PPF offers a guaranteed return of 8% and log in period is apporx. 15yrs. While debt mutual fund has no log in period and the return is approx. 10 to 12%. but not guaranteed. So, for long term investment, PPF is preferable. Investment for 3 to 5 yrs, Debt mutual fund is more preferable.
AIG Global Investment Group Mutual Fund Axis Mutual Fund Baroda Pioneer Mutual Fund Benchmark Mutual Fund Bharti AXA Mutual Fund Birla Sun Life Mutual Fund BNP Paribas Mutual Fund Canara Robeco Mutual Fund Deutsche Mutual FundDSP Blackrock Mutual Fund Fidelity Mutual Fund Franklin Templeton Mutual Fund HDFC Mutual FundHSBC Mutual Fund
CONTI.
ICICI Prudential Mutual Fund IDBI Mutual Fund IDFC Mutual FundING Mutual Fund JM Financial Mutual Fund Kotak Mahindra Mutual Fund L&T Mutual Fund LIC Nomura Mutual Fund otilalOswal Mutual Fund PRINCIPAL Mutual Fund Reliance Mutual Fund Religare Mutual Fund Sahara Mutual Fund SBI Mutual Fund Tata Mutual Fund UTI Mutual Fund
Rajiv Anand, Managing Director & Chief Executive Officer Karan Datta, National Sales Head Praveen Bhatt, Head- Operations Miten Chawda, Head- Compliance & company secretary Chandresh Nigam, Head- Investments
EQUITY FUND
Axis Equity Fund Axis Tax Saver Fund Axis Mid Cap Fund
DEBT FUND
Axis Liquid Fund Axis Treasury Advantage Fund
CONTI..
HYBRID FUND
GOLD FUND
CONCLUSION
In the past couple of years, there were huge fluctuation in the market and in economy of India. However, we hope that , market will perform well and come back the golden period again in future.
In India the investment in mutual funds is steadily increasing , and many of the investors have already enjoyed the high return from mutual funds.
But, for good and satisfied return, one thing is always remember,
Mutual fund is not only based on equity market .it is also depends on debt market, commodity market, real estate.
CONTI..
Today, in such fluctuated market trends condition, it is most advisable
THANK YOU