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MUTUAL FUND

A COMPLETE INVESTMENT SOLUTION


Project Guide: Mehul yogi

Presented by: BHAVIN R PATEL

Section: D Enrollment no.: 2047

L.J INSTITUTE OF ENGINEERING & TECHNOLOGY

RESEARCH METHODOLOGY

RESEACH METHODOLOGY AND PROCESS

In Axis Mutual Fund Company Ltd., Human Resource Department of company recruit me as a sales trainee in sales team of Axis Mutual Fund. So, the research method using though sales team are relies on SECONDARY DATA. Company has use of primary data for direct selling of product to customer. In direct sales, company do not use any intermediately channel like -Independent Financial Advisor (IFAs) -Banks -National and Regional Distributors. In Axis Mutual Fund, My job was empelled National and Regional Distributors with Axis MF, which is totally based on secondary data. Distributor list are available on Mutual fund website, AMFI INDIA .COM. Contact with him and take an appointment.

CONTI..

After empellement of distributor and IFAs, second step is business call, in which firstly take an appointment for Product knowledge and updation of the product. Nearly 1,00,000 IFAs are registered with Association of Mutual Funds in India (AMFI). Their Adress, amfi no., telephone no., AUM etc. all are available on AMFI INDIA.COM.

OBJECTIVES:

Increse No. of distributor and IFAs through empellement. Enhance indirect business with them. Give product updation Encourage distributor and IFAs for doing business for company by different contest, gift etc. Increse awareness of the products in the market.

AN OVERVIEW OF MUTUAL FUND

WHAT IS MUTUAL FUND?


A mutual fund is pool of money that is managed by professional money

manager. Individual investors buy units of the fund, which gives them a pro rata share of the value of the investments of the fund.
A mutual fund is a vehicle that enables a number of investors to pool

their money and have it jointly managed by a professional money manager.


The mutual fund will have a fund manager who is responsible for

investing the gathered money into specific securities (stocks or bonds). When you invest in a mutual fund, you are buying units or portions of the mutual fund and thus on investing becomes a shareholder or unit holder of the fund.
the biggest advantage to mutual funds is diversification, by minimizing

risk & maximizing returns.

OPERATIONAL FLOW CHART

OBJECTIVES AND ADVANTAGES OF MUTUAL FUNDS

provide a brief idea about the advantages for investing in mutual funds Professionally management of funds Diversification in different capital instrument Return maximization Risk minimization Cost reduction

Flexibility
Transparency Choice of schemes as per investor needs Tax benefit

HISTORY
- INDIAN MUTUAL FUND INDUSTRY

PHASES OF MUTUAL FUND INDUSTRY

First phase-1963-87 (UTI)


MF industry started in India in 1963 with formation of UTI. UTI had Rs.6700 crores of asset under management. UTI enjoying monopoly position.

Second phase-1987-93 (Entry of public sector)


In 1987, SBI MF entered in the MF market-the first non-UTI MF Canara bank mutual fund (dec.87) Punjab national bank mutual fund (aug.89) etc.

Third phase-1993-03 (Entry of private sector)


Private sector comes with the latest product innovations, investment management techniques and better services, and launches open-ended funds.

Forth phase-since 2003


regulatory measures have been taken by SEBI Government enhance investors returns through Tax benefits.

STRUCTUTRE
- INDIAN MUTUAL FUNDS

THE STRUCTURE OF MF CONSISTS OF:


SEBI :
All Mutual Funds must be registered with SEBI, before they become operation.

SPONSOR :
Sponsor is the person who is acting alone or in combination with another body corporate establishes mutual fund. Sponsor must contribute at least 40% of the net worth of investment. They are not responsible for any loss.

TRUST :
The mutual fund is constituted as a trust under the provisions of the Indian Trust Act 1908.

TRUSTEE :
Trustee is usually a company or a board of trustee. The main responsibility is to safeguard the interest of unit holders and ensure that the AMC works at the interest of the investors.

ASSET MANAGEMENT COMPANY (AMC) :


The AMC is appointed by the Trustee as the investment manager of the mutual fund. AMC is required to be approved by the SEBI. The AMC must have net worth of at least 10 crores at all times.

CUSTODIAN :
An MF needs to store and record transactions, for which it relies on banks or financial institution that are custodian.

REGISTRAR AND TRANSFER AGENT :


The registrar processes the application form, redemption requests and dispatches account statements to unit holders.

TYPES
-MUTUAL FUND IN INDIA

WAYS OF INVESTMENT

TWO WAYS OF INVESTMENT IN MF


SYSTEMATIC INVESTMENT PLAN (SIP) LUMP-SUM INVESTMENT PLAN

SYSTEMATIC INVESTMENT PLAN (SIP)

DEFINITION : SIP is a vehicle offered by mutual funds to help you save regularly. its just like a recurring deposit with post office or bank where we put in a small amount every month. Minimum amount can be as small as Rs.100. FETURE : Saving every month Save regularly and help in plan and unplanned expenses. Easy to investment.

CONTI..
HOW AN SIP WORK :

An SIP means you commit yourself to investing a fixed amount every month. Let's say it is Rs 1,000. When the Market price of shares fall, the investor benefits by purchasing more units; and is protected by purchasing less when the price rises. Thus the average cost of units is always closer to the lower end [see Dollar cost averaging]. Over the long run, you get better amount of money.

LUMP-SUM INVESTMENT PLAN :


Lump sum is an investor pay whole amount at a time which being high risk which is track time to time basis.

COMPARISION OF MUTUAL FUND

COMPARISATION WITH MUTUAL FUND


ULIP VS MUTUAL FUND

PPF VS MUTUAL FUND

MF is a pure investment, ULIP is a combination of insurance. Entry load in ULIP can vary between 5 to 40%. In MF, no entry load Maturity in ULIP 5 to 20 yrs while most of the MFs scheme dont have long in period Compulsion of investing in ULIP, pay at least first three premiums. In MF, its not compulsory. Redemption in ULIP, redemption is on maturity date. In MFs, for open ended schemes any time redeem the fund invested.

PPF offers a guaranteed return of 8% and log in period is apporx. 15yrs. While debt mutual fund has no log in period and the return is approx. 10 to 12%. but not guaranteed. So, for long term investment, PPF is preferable. Investment for 3 to 5 yrs, Debt mutual fund is more preferable.

RISK- RETURN ANALYSIS

MUTUAL FUND COMPANIES

MOST COMPATATIVE COMPANIES IN INDIA


AIG Global Investment Group Mutual Fund Axis Mutual Fund Baroda Pioneer Mutual Fund Benchmark Mutual Fund Bharti AXA Mutual Fund Birla Sun Life Mutual Fund BNP Paribas Mutual Fund Canara Robeco Mutual Fund Deutsche Mutual FundDSP Blackrock Mutual Fund Fidelity Mutual Fund Franklin Templeton Mutual Fund HDFC Mutual FundHSBC Mutual Fund

CONTI.

ICICI Prudential Mutual Fund IDBI Mutual Fund IDFC Mutual FundING Mutual Fund JM Financial Mutual Fund Kotak Mahindra Mutual Fund L&T Mutual Fund LIC Nomura Mutual Fund otilalOswal Mutual Fund PRINCIPAL Mutual Fund Reliance Mutual Fund Religare Mutual Fund Sahara Mutual Fund SBI Mutual Fund Tata Mutual Fund UTI Mutual Fund

AXIS MUTUAL FUND

KEY BUSSINESS PEOPLE


Rajiv Anand, Managing Director & Chief Executive Officer Karan Datta, National Sales Head Praveen Bhatt, Head- Operations Miten Chawda, Head- Compliance & company secretary Chandresh Nigam, Head- Investments

PRODUCTS OF AXIS MUTUAL FUND



EQUITY FUND
Axis Equity Fund Axis Tax Saver Fund Axis Mid Cap Fund

DEBT FUND
Axis Liquid Fund Axis Treasury Advantage Fund

CONTI..

Axis Short Term Fund Axis Dynamic Bond Fund

HYBRID FUND

Axis Triple Advantage Fund Axis Income saver Fund

GOLD FUND

Axis Gold ETF Fund

CONCLUSION

In the past couple of years, there were huge fluctuation in the market and in economy of India. However, we hope that , market will perform well and come back the golden period again in future.

In India the investment in mutual funds is steadily increasing , and many of the investors have already enjoyed the high return from mutual funds.

But, for good and satisfied return, one thing is always remember,

KEEP LITTLE PATIENCE

Mutual fund is not only based on equity market .it is also depends on debt market, commodity market, real estate.

CONTI..
Today, in such fluctuated market trends condition, it is most advisable

to invest in mutual fund industry.

THANK YOU

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