Americas Carbon Neutral Professional Sailing Race

www.AtlanticCup.org

What is The Atlantic Cup?

3 Ports Along the Eastern Seaboard
Port 1 Charleston, SC - Friday Evening, May 11
Happy Hour has never been more fun as thousands of fans, dignitaries and sponsors gather to watch the start of the Atlantic Cup in Charleston Harbor. Once the gun goes off, competitors will race doublehanded 680 nautical miles (approximately 3 days) to New York.

Port 2 New York, NY Saturday, May 19

Fans, tourists and passers-by line up along the sea wall in heavily-trafficked Battery Park City to watch the boats re-start as they sprint double-handed to Newport, RI.

Port 3 Newport, RI May 26-27 - Memorial Day Weekend

Summer kicks-off in Newport as thousands watch the fleet up close as they race fully crewed a series of 3 races daily in Narragansett Bay

www.AtlanticCup.org

Special Events
Event Village Charleston & New York City
Top quality, inviting village in both cities will be free and open to the public with live
musical entertainment, opportunities to engage with sponsors, tour the boats and meet the skippers.

Private VIP area will be staged in each village. Sponsors will have the opportunity to address the guests and display, sample and/or
sell merchandise

Live commentary will entertain spectators as they watch the start of the race in both
Charleston & New York

www.AtlanticCup.org

Special Events
Atlantic Cup Day in New York City - Friday, May 18th
See New York City like youve never seen it before while you experience the rush of
sailing on a Class40. With the Statue of Liberty and the Manhattan skyline as your backdrop, your VIP crew spots will have you on board competing against your fellow sponsors for an exciting, fun race in New York Harbor.

Following the VIP Pro-Am, the event village will open to the general public. Local students will tour the boats, learn about the race and how the Atlantic Cup
works toward minimizing its carbon footprint

A special Pro-Am prize giving along with an opportunity to talk to the skippers will
conclude Atlantic Cup Day

www.AtlanticCup.org

Special Events
Spectator Boats - Saturday & Sunday May 26th & 27th in Newport, RI Spectators can buy tickets for a once-in-a-lifetime opportunity to get out on the water and watch inshore racing. Live commentary will be available on every spectator boat to enhance the viewing experience.
Prize Giving Sunday, May 27th in Newport, RI Finish Party and prize giving at the Newport Shipyard - Newport, RI Prize purse of $30,000 will be awarded

www.AtlanticCup.org

The Atlantic Cup Spectator

U.S. Sailing Enthusiasts and/or Participants
3.57 million participants 897,000 people sail 15 or more times annually 52% have a college degree or higher Average income 49.2% over $125,000 19.5% over $225,000 87% own at least 1 boat
Source: National Marine Manufacturer Association, Sail America, US Sailing, The Sailing Company & The Sporting Goods Manufacturing Association

www.AtlanticCup.org

Last Years race garnered significant online, offline and above the line press.
The sport of sailing is full of entrepreneurial promoters who just dont understand that every new event cannibalisms and fragments an already complicated industry There are opportunities though, and we like the thinking employed by Manuka Sports in the development of the Atlantic Cup.

Online Video Coverage

Substantial visual presence

Profiles and interviews of each skipper On-board cameras capture race drama of the off-shore race Race recaps of the start, turning marks and finish Coverage of all the hospitality events

Footage will be online within 2 hours of race starts & finishes

Footage will also be used to produce 2-3 episodes on the race to air on local TV affiliates

2011 Video Recaps

In Shore Race Recap Day 2 http://youtu.be/NPQVRUJ1PTk

Icarus Racing - Offshore Race Recap http://youtu.be/5unudewkhuc

Cutlass/Team 11th Hour Racing Offshore Race Recap http://youtu.be/AUBhyBMfSpE

www.AtlanticCup.org

Guaranteed Coverage
These outlets covered last years race and are expected to cover it again.
Sailing Press SailingAnarchy.com 1.6 million monthly visitors City Print Charleston

Sailingscuttlebutt.com 39,000 SailMagazine.com -37,000 TheDailySail.com 24,000 BYM News 15,000 RIYachting.com - 5,000 SailWorld.com - 4,000

Post & Courier Newspaper 236,400 Charleston City Paper 114,000 Charleston Magazine 26,000

New York

NY Daily News 602,857 Time Out New York 150,000

Print Circulation Seahorse Magazine - $15,000

Newport

Windcheck Magazine 5,500

Newport Daily News 37,300

SAIL Magazine 100,000

Sailing World 45,000 Blue Water Sailing 50,000

Mercury 10,000
Providence Journal 126,137 Rhode Island Monthly 20,000

www.AtlanticCup.org

Expected TV
We will pursue all local affiliates, NY1, ESPN, 2nd hour of major network morning shows.

Given the level of need for content, the size of this years race, and sponsorship subscription, we expect to garner some level of TV in each market. Getting on board early will heighten our ability to deck resources against this effort.

www.AtlanticCup.org

Title Sponsorship Opportunities

Event naming rights

Integration into the Atlantic Cup logo

$250,000

Featured in event site signage, banners & promotional advertising All race personnel will wear official apparel with sponsors logo Dedicated section on website to brand as you wish Logo featured on website, Facebook, Twitter, video content, newsletters & press releases Opportunity to address prize giving and/or any hospitality events

Sponsor presence and :30 spots in video production to air on local affiliates, Atlantic Cup YouTube channel & on jumbotron in event village
A one-hour promotional appearance by the winning skipper of the Atlantic Cup to be used at sponsors discretion
www.AtlanticCup.org

Title Sponsorship Opportunities

contd

VIP Crew Experience in New York City

$250,000

Go behind the scenes and experience what it's like to be a Class40 skipper competing
in the Atlantic Cup. Sponsor will be given the opportunity to race on board one of the boats for the Pro-Am event in New York City.

Dedicated VIP area in event villages for sponsor invited guests to watch the race starts Logo displayed on prominent areas of the yachts
Top third of the mainsail The first 10% of the bow Back 10% of the boom Yachts will be required to fly the event banner from the forestay whenever the sails are down and at the dock

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Title Sponsorship Benefits

Overall Brand Event naming rights (i.e. The xyz Atlantic Cup) Prominent brand integration into the event logo On Boats Logo will be featured on prominent areas of the yachts.
On the mainsail 10% of the boom. Yachts will be required to fly the event banner from the forestay whenever the sails are down and at the dock.

Twelve (12) VIP crew spots on yachts for the pro/am event.
Go behind the scenes and experience what it's like to be a Class40 skipper competing in the Atlantic Cup. Sponsor will be given the opportunity to race on board one of the boats for the Pro-Am event in New York City.

All race personnel will wear official race apparel and sponsor logo will be on apparel
www.AtlanticCup.org

Title Sponsorship Benefits

Hospitality Village

contd

Title Sponsor to address the hospitality event and prize giving ceremonies. Presence at both the hospitality and prize-giving parties including space for sampling/product displays. One hour promotional appearance by the winning skipper of The Atlantic Cup to be used at sponsors discretion Dedicated VIP area in event villages for sponsor invited guests to watch the race starts Dedicated section on the website to brand as they wish Featured on the website and in all online newsletters and press releases.
This includes logo animation intro to all video content on the site

Online

Media/Promotional Exposure/PR

Most prominent presence on signage, print/broadcast ads, promo materials

Local print, broadcast, web ad campaigns in all three markets in two weeks before race.

Most prominent presence on all press releases. Sponsor presence and :30 spots in video production to air on local affiliates, Atlantic Cup YouTube channel & on jumbotron in event village www.AtlanticCup.org

Yacht Sponsor Benefits

On Boats
Brand one of the boats in the race which includes:
The right to brand the boat however the sponsor sees fit Name of the boat will be Sponsor X Boat Whenever boat name is mentioned (i.e. press releases, website, leaderboards etc.) sponsors name will be listed with it

Six (6) VIP crew spots on yachts for the pro/am event.
Go behind the scenes and experience what it's like to be a Class40 skipper competing in the Atlantic Cup. Sponsor will be given the opportunity to race on board one of the boats for the Pro-Am event in New York City.

A one-hour promotional appearance by the skipper of sponsors boat to be used at sponsors discretion

Hospitality Village
Opportunity for presence at all event villages, prize giving and/or any hospitality events, which includes space for merchandise Logo will be featured in specific locations in on-site signage (i.e. flags around harbor, on stage & at prize giving)

Online
Dedicated section on website to brand as you wish

Media/Promotional Exposure/PR
Presence on signage, print & broadcast ads & promotion materials where possible Presence on press releases where possible :30 sponsor produced spots to air on jumbotron in event village

www.AtlanticCup.org

Associate Sponsor Benefits

On Boats
Logo approximately 12 displayed at or about deck level on all boats
VIP Crew Experience in New York City (VIP Crew Spots are dependent upon number of boat entries)

Hospitality Village
Logo will be featured in specific locations in on-site signage (i.e. flags around harbor, on stage & at prize giving)

Opportunity for presence at all event villages, prize giving and/or any hospitality events, which includes space for merchandise
:30 sponsor produced spots to air on jumbotron in event village

Online
Dedicated section on website to brand as you wish

Media/Promotional Exposure/PR
Logo placed at the base of the main page of the website, online newsletters and press releases

www.AtlanticCup.org

Team/Boat Opportunities

$50,000
Spinnaker - Large logo on the spinnaker up on all downwind legs Mainsail branding Branding on the bottom 2/3 of the mainsail Logo on crew gear 2 crew appearances per port

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Contact

Donna Antonucci donnaantonucci@gmail.com 201-240-6832

www.AtlanticCup.org