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Media & Entertainment by

ROADMAP
Overview of Indian Media & Entertainment Industry Entertainment sector India Film Industry Multiplex Media Sector Career opportunities for MBAs in this industry

Indian Media & Entertainment Industry - Zooming ahead


Current Market Size is estimated at Rs. 61,000-crore Expected to reach Rs. 1,05,200-crore by 2013, at a CAGR of 19% Maximum growth expected in Television and Film segments More than 300 national and regional TV channels Close to 1000 films made every year Liberal FDI policies across all the segments of the industry Government focusing on regulations to give further impetus to the
industry.

Major constituents
Breakup of Indian Media & Entertainment Industry Outdoor Advertising 2.5% Internet Advertising Live Entertainment 0.3% 2% Television 41.9%

Print Media 30.9%

Radio 0.8% Films 19.3% Music 2.0%

Guidelines for Foreign Direct Investment in the Indian M&E Industry

1. Advertising upto 100% through the automatic route 2. Films for the full value chain like film financing, production, distribution, exhibition and marketing upto 100% (a) up to 100% in publishing/printing scientific & technical magazines, periodicals & journals (b) up to 26% in publishing News Papers and Periodicals dealing in News and Current Affairs subject to a few conditions

3. Print Media

FDI Regulations for Indian M&E Industry2


Guidelines for Foreign Direct Investment in the Indian M&E Industry a)TV Software Production 100% foreign investment allowed subject to a few conditions b) Setting up hardware facilities, such as uplinking, HUB, etc. upto 49% paid up share capital

4. Broadcasting

c) Cable Network upto 49% of paid up share capital. d) Direct-to-Home Maximum foreign investment of 49% paid up share capital include e) Terrestrial Broadcasting FM to the extent of 20% of the paid up share capital of the company. The licensee should be a company registered in India under the Companies Act. f) Establishment and Operation of Satellite FDI up to 74% is permitted with prior Government approval

ENTERTAINMENT

TV
STAR TV ZEE TV SONY PICTURES

MULTIPLEX
ADLABS FILMS PVR CINEMAS INOX LEISURE

AMUSEMENT PARK
ESSEL WORLD

Genrewise Television Viewership Share in India 3%


2% 4%

1% 39%

Mass Entertainment Hindi Film Channels Kids Channels Regional Channels English Entertainment Music Channels News Channels Sports Channels

8%

5%

38%

Largest TV network with 19 channels reaching 90% of the population Entered in 1991 and offers more than 10 channels in mass entertainment, sports, news,, music, movies etc. Pioneers of the Indian Television industry with 22 channels. It is present in broadcasting, cable distribution, production and distribution of films, creation of animation software Present with 3 channels focusing on Hindi entertainment and sports Based in South India with 14 channels in four languages and offers news, movies, music, kids shows. Present in India through two kids channels and has recently bought one more kids channel

Zee Televisions
Launched in the October 1992 & keeps tab with 167

countries Reach to about 500 million viewers globally including USA, Canada , Europe, Africa, the Middle East, South East Asia, Australia and New Zealand Key driver of the growth of cable and satellite industry in India for the last 16 years Largest producer and aggregator of Hindi programming in the world, with more than 80,000 hours of original programming in the library Ranked as the ninth most popular brand within a decade of its launch.

Star TV
Launched in 1991 Leading the Indian television industry for 5 years Expected to continue growing rapidly and reach INR 371

billion by 2010 Extended business to filmed entertainment, television production, cable systems and wireless and digital services in Asia in partnership with other companies Employees at STAR is approximately 1,800 in Hong Kong, India, Taiwan, Mainland China, Dubai, Singapore, Korea, the Philippines, Pakistan, Thailand, Japan and London

Sony Pictures
Subsidiary of Sony Corporation of America Provides entertainment to about 130 countries Specializes in Movies, Television, Home Entertainment

and Games Available on the World Wide Web

Indian Film Industry


Raja Harishchandra (1913), by Dadasaheb Phalke, was the first film made

in India.

Largest in the world in terms of number of films produced per year. FICCI-KPMG study values US$ 2.11 billion and projects growth at 9.1 per

cent till 2013.

90 years old, accorded the status of industry only in 2000. Has 11500 existing screens, 95% are standalone, single screens. China - 65,000 screens & US - 36,000.

Risk & Concerns


Slowdown in content supply Alternative entertainment avenues Mall development delays Uncertainty over entertainment tax Great success of IPL

Breakup of Indian films market


1% 15% 45% 8%

17% 10% 2% 2%

H indi Tam il Foreign BengalI

Crossover H indi Telugu M alayalam Others

Key Players in Multiplex


PVR Cinemas INOX Leisure ADLABS Films FAME India CINEMAX

MEDI A
PRIN T
NEWSPAPE R
THE TIMES GROUP THE HINDU GROUP INDIAN EXPRESS GROUP

ELECTRO NIC
MAGAZIN E
INDIA TODAY BUSINESS WORLD OUTLOOK THE ECONOMIST

TV
AAJ TAK NDTV CNBC TV 18 Z NEWS STAR NEWS

RADI O

INTERN ET

Print Media
Current size: Rs 10,900 crore CAGR: 12% Projected size by 2015: Rs 19,500 crore

With the literate population on the rise, more people in rural and urban areas are reading newspapers and magazines today

Print Media

1.Newspaper
First printed newspaper of India was in English edited &

published by James Augustus Hicky on 29th January 1780.


Was named Bengal Gazette which came out Digdarshan was the first Hindi newspaper - April 1818

Top key players


News paper Founded Avg. Daily IRS (2010) players Circulation
(2010)
Times of India 1838 3.23 million 14.2 million

The Hindu

1875

2.43 million

5.9 million

Hindustan Times

1924

1.87 million

5.1 million

Electronic Media
News Channels
Continues to grow at 8-10 per cent annually About 10-12 per cent of total advertising money spent on

television goes to news channels.


In 2007 news channels generate about Rs 7 billion in

advertising revenues, compared to Rs 6.2 billion in 2006

Aaj Tak CNBC TV 18 CNN Headlines today NDTV Star NEWS Zee News

Relative Shares of Hindi News Channels (2010)

Relative Share Of English News Channels (2010)

Careers for MBAs in M & E industry


Event Management Production Management Celebrity management Brand Management Business Development & Consulting

Event Manager: To coordinate activities


of staff and convention personnel to make arrangements for group meetings and conventions

Marketing Manager, Media:


To determine the demand for products and services offered and identify potential customers

Channel Sales Manager:


Ensure execution of the developed sales strategies, plans and advertising or promotional programs

Business Development Manager:


To Plan, direct, or coordinate the operations & develop strategic alliances and partnerships for Media And Entertainment companies

Journalist:
Collect and analyze facts by interview, investigation, or observation. Report and write stories for newspaper, news magazine, radio or television

Brand Manager:
To maintain and promote brand names through various methods

Production ManagementTo help in the production of films, serials, news and entertainment channels

Entertainment Industry

Internet Advt.

Media Network Industry

Printing & Publishing Industry

Conclusion
The future depends on the growth of Indian economy industry is expected to grow at an annual growth rate of

19% to reach Rs 83,740 crore by 2010 The expected CAGR of various segments of M & E industry in India till the year 2010 is as follows: Radio - 32% Music - 1% Television - 24% Film Industry - 18% Print Media - 12%

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