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Overview of Indian Media & Entertainment Industry Entertainment sector India Film Industry Multiplex Media Sector Career opportunities for MBAs in this industry
Major constituents
Breakup of Indian Media & Entertainment Industry Outdoor Advertising 2.5% Internet Advertising Live Entertainment 0.3% 2% Television 41.9%
1. Advertising upto 100% through the automatic route 2. Films for the full value chain like film financing, production, distribution, exhibition and marketing upto 100% (a) up to 100% in publishing/printing scientific & technical magazines, periodicals & journals (b) up to 26% in publishing News Papers and Periodicals dealing in News and Current Affairs subject to a few conditions
3. Print Media
4. Broadcasting
c) Cable Network upto 49% of paid up share capital. d) Direct-to-Home Maximum foreign investment of 49% paid up share capital include e) Terrestrial Broadcasting FM to the extent of 20% of the paid up share capital of the company. The licensee should be a company registered in India under the Companies Act. f) Establishment and Operation of Satellite FDI up to 74% is permitted with prior Government approval
ENTERTAINMENT
TV
STAR TV ZEE TV SONY PICTURES
MULTIPLEX
ADLABS FILMS PVR CINEMAS INOX LEISURE
AMUSEMENT PARK
ESSEL WORLD
1% 39%
Mass Entertainment Hindi Film Channels Kids Channels Regional Channels English Entertainment Music Channels News Channels Sports Channels
8%
5%
38%
Largest TV network with 19 channels reaching 90% of the population Entered in 1991 and offers more than 10 channels in mass entertainment, sports, news,, music, movies etc. Pioneers of the Indian Television industry with 22 channels. It is present in broadcasting, cable distribution, production and distribution of films, creation of animation software Present with 3 channels focusing on Hindi entertainment and sports Based in South India with 14 channels in four languages and offers news, movies, music, kids shows. Present in India through two kids channels and has recently bought one more kids channel
Zee Televisions
Launched in the October 1992 & keeps tab with 167
countries Reach to about 500 million viewers globally including USA, Canada , Europe, Africa, the Middle East, South East Asia, Australia and New Zealand Key driver of the growth of cable and satellite industry in India for the last 16 years Largest producer and aggregator of Hindi programming in the world, with more than 80,000 hours of original programming in the library Ranked as the ninth most popular brand within a decade of its launch.
Star TV
Launched in 1991 Leading the Indian television industry for 5 years Expected to continue growing rapidly and reach INR 371
billion by 2010 Extended business to filmed entertainment, television production, cable systems and wireless and digital services in Asia in partnership with other companies Employees at STAR is approximately 1,800 in Hong Kong, India, Taiwan, Mainland China, Dubai, Singapore, Korea, the Philippines, Pakistan, Thailand, Japan and London
Sony Pictures
Subsidiary of Sony Corporation of America Provides entertainment to about 130 countries Specializes in Movies, Television, Home Entertainment
in India.
Largest in the world in terms of number of films produced per year. FICCI-KPMG study values US$ 2.11 billion and projects growth at 9.1 per
90 years old, accorded the status of industry only in 2000. Has 11500 existing screens, 95% are standalone, single screens. China - 65,000 screens & US - 36,000.
17% 10% 2% 2%
MEDI A
PRIN T
NEWSPAPE R
THE TIMES GROUP THE HINDU GROUP INDIAN EXPRESS GROUP
ELECTRO NIC
MAGAZIN E
INDIA TODAY BUSINESS WORLD OUTLOOK THE ECONOMIST
TV
AAJ TAK NDTV CNBC TV 18 Z NEWS STAR NEWS
RADI O
INTERN ET
Print Media
Current size: Rs 10,900 crore CAGR: 12% Projected size by 2015: Rs 19,500 crore
With the literate population on the rise, more people in rural and urban areas are reading newspapers and magazines today
Print Media
1.Newspaper
First printed newspaper of India was in English edited &
The Hindu
1875
2.43 million
5.9 million
Hindustan Times
1924
1.87 million
5.1 million
Electronic Media
News Channels
Continues to grow at 8-10 per cent annually About 10-12 per cent of total advertising money spent on
Aaj Tak CNBC TV 18 CNN Headlines today NDTV Star NEWS Zee News
Journalist:
Collect and analyze facts by interview, investigation, or observation. Report and write stories for newspaper, news magazine, radio or television
Brand Manager:
To maintain and promote brand names through various methods
Production ManagementTo help in the production of films, serials, news and entertainment channels
Entertainment Industry
Internet Advt.
Conclusion
The future depends on the growth of Indian economy industry is expected to grow at an annual growth rate of
19% to reach Rs 83,740 crore by 2010 The expected CAGR of various segments of M & E industry in India till the year 2010 is as follows: Radio - 32% Music - 1% Television - 24% Film Industry - 18% Print Media - 12%