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Group No. : 1
1. What do creativity and innovation Signify and entail? What are the key types of innovation?
Innovation:
It is a process of taking new ideas to satisfied customers. It is the conversion of new knowledge into new product and services.
Its about creating value & increase efficiency. Hence, growing business.
Application Innovation
Disruptive Innovation
Innovation
Product Innovation
Process Innovation
2. Analyse Geox's innovative strategy in detail. What are features of this strategy that have made Geox shoes a success? What factors, other than product innovation, does Geox owe its competitive advantage to?
Introduction to Geox: Shoes that breath Before 1995: idea while walking simple holes 1995: 1st patent in childrens footwear; the company starts up; extension of the patents to mens and womens footwear
Innovations and patents (over 50 patents) in materials (leather & Rubber) in processes in equipment and machinery (shoe sole molding)
3. Assess the market environment of the industries Geox operate in. Who are Geox's key competitors? What Strategies and options are available to Geox for sustaining its position in these industries?
The Market Environment and industries : footwear and garment sectors: classic casual sports fashion
Target market: mid to high-income customers All ages and lifestyles because no one likes to have his feet wet and smelly! Shoes sold in 103 countries TV commercials:
Product Innovation : Geox planned to continue researching, patenting & implementing new solutions. International Expansion : Company has planned to increase the number of customers served and boosting market share and loyalty among existing customers by opening new Geox shops in various cities across the globe. And, by balancing the sale mix through increasing the volume of the mens & womens lines related to the childrens lines.
Until 2008, two digit growth in its annual profit. However, due to recession in 2008, its net income began flattening out though it fared better then its competitor, mainly due to its less dependency on US market.