GROUP MEMBERS 1. KARTIK BAHL (02) 2.LINCY BABYKUTTY (14) 3.ARCHANA MANHAS (15) 4.SANDESH NALAWADE(19) 5.

MADHAVI PAWAR (24) 6.SWAPNALI PAWAR (25) 7.RAMA SHUKLA (35)

Hindustan Unilever Limited (HUL), formerly Hindustan Lever Limited (it was renamed in late June 2007 as HUL), is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. These products endow the company with a scale of combined volumes of about 4 million tonnes and sales of nearly Rs. 13718 crores. HUL meets everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. It is a mission HUL shares with its parent company, Unilever, which holds 52.10% of the equity. The rest of the shareholding is distributed among 360,675 individual shareholders and financial institutions. HUL's brands like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Closeup, Lakme, Brooke Bond, Kissan, KnorrAnnapurna, Kwality Wall's are household names across the country and span many categories soaps, detergents, personal products, tea, coffee, branded staples, ice cream and culinary products. These products are manufactured over 40 factories across India. The operations involve over 2,000 suppliers and associates. HUL's distribution network comprises about 4,000 redistribution stockists, covering 6.3 million retail outlets reaching the entire urban population, and about 250 million

Its all in the timing

FMCG commands constant focus on the fast handling of goods and therefore, cross-docking and first-in, first-out are important principles. Safety In warehouses where there are areas of differing temperatures and multiple product types which require various picking. Cost is key While inventory is high on the agenda, cost is a constant focus for FMCG organisations, as margins are slim. Ever-changing demand As FMCG organisations buy and sell brands frequently, products are constantly being introduced and discontinued.

1) Goal setting:- Objective reduce costs, or to offer better customer service, faster shipping or delivery of products). 2) Information gathering and analysis:-Types of items that must be stored. In the warehouse food products should be kept separately from toiletry products. Follow the guidelines issued by Food & Drug Authority while stacking the food items. 3)Layout planing: Product type (size, weight, solid / liquid/ gas, perishable), storage type (Vertical or Horizontal) and the material handling equipments benefitted model. 4) Implementation : It is major task. Setting up or reorganizing an existing warehouse can be a very big job. 5) Maintenance:- Regular inventory, continuing excellent safety procedures and maintaining equipment in top condition are necessary to keep your organization running smoothly.

The first phase of the HUL distribution network had

wholesalers placing bulk orders directly with the company.

The focus of the second phase, which spanned the decades

of the 40s, was to provide desired products and quality service to the company's customers. In order to achieve this, one wholesaler in each market was appointed as a "Registered Wholesaler," a stock point for the company's products in that market. The highlight of the third phase was the concept of "Redistribution Stockist" (RS) who replaced the RWs. The RS was required to provide the distribution units to the company salesman.