USCE SHOPPING CENTER

USCE SHOPPING CENTER

Location: Belgrade, Serbia Typology: Retail Shopping Centre Client: MPC Properties Merrill Lynch Project Architect: Chapman Taylor Architetti Built Area: 130,000 m2 Commercial Area: 70,000 m2

USCE shopping center is located in serbias most innovative and modern,retail and leisure destination.
It covers 130,000 sq.m covers three commercial floors and two levels of car parking. This area acts as a strategic connection between the new and old belgrade.

Fronted by a large triangular plaza, the main faade of zinc,steel,and glass creates a modern landmark for the city with striking,sculptured elements which are echoed in the landscaping of the surrounding area, characterised by strong geometric patterns.
An architecture that deliberately renounces simple geometries that commonly characterize the commercial 'ships', to emphasize contrarily recognition through chiaroscuro, obtained thanks to the "floating" effect of the volumes on top of the base, from their different depths, and through the design of the enormous brise soleil, and an unconventional use of color, which thus transforms the facade of Usce into a new Belgrade landmark.

The buildings innovative architectural style is emphasised in the evenings through the lighting that illuminates the faade from different angles, with different shades and degrees of intensity. The use of high quality natural materials and a sophisticated lighting system is repeated in the interior design. During the day; natural light floods through the skylight that covers the entire length of the roof, giving life to the elegant theme of the contemporary interior design and providing a complementary balance to the bright colours of the exterior. It features the sculptured facade which are achieved by the interplay of materials, colour and forms.

The material treatment envisaged for the elevation of a facade this important provides for the use of 14,000sqm of Quartz-Zinc zinc titanium 0.8mm thick panels, for the supportive parts of the building structure, and aluminum 2.5mm thick covering, pre-painted in red and light gray for the more jutting and expressive masses. In addition, to highlight the second entrance and to empty in one of the corners the architectural mass, it was decided to use Ushaped glass. The multilevel articulation of the commercial center has suggested architectural solutions designed to enhance this spatial characteristic with the objective of transforming the interior of the galleria into a great flood of light, overhung and illuminated by a skylight that covers it for its entire length.

The shopping gallery accommodates approx. 150 shops, restaurants and leisure outlets and provides over 1,300 parking spaces. Visitors will also have access to an Idea supermarket (4,000 sq m), 8 restaurants and 6 bars, as well as a new multiplex cinema with 11 screens.

THE SECTION SHOWS THE GLAZING OF THE ENTIRE LENGTH PRESENT ON TOP OF THE GAP TO DUG OUT OF THE GALLERY.

THE SECTION SHOWS THE ATTENTION GIVEN TO THE STUDY OF THE FALSE CEILINGS DESIGNED TO BOUNCE THE LIGHT COMING FROM THE WINDOWS.

City centre-siliguri

Located at the entrance of the 400acre Uttorayon Township, the City Centre attempts to create a muchneeded, organized commercial district for the city of Siliguri, north east asia, bhutan.

Project name : city centre mall Location : siliguri Completion year : 2011 Client : ambuja realty development ltd., Size : 1,186,000 sq.ft Climate : wet Architect : morphogenesis architectural studio

Its constituents are commercial offices, a family entertainment centre and a business hotel. These are built on an area of almost 10-lac sq ft amidst public plazas, gardens and atriums.

The commercial office component covers an area of around 330000 sq ft organized in 2 blocks.
One enters at the ground floor dedicated to common facilities like cafes and business centers, whereas the upper floors are dedicated to private office space organized in modules of 1000 sq ft. Each office space has areas zoned for individual toilets and pantries.

 food court of about 20000 sq ft providing an affordable multi-cuisine dining experience. There are open leisure areas attached to entertainment zones providing video gaming, a bowling and other indoor adventures. To provide the final illusory experience is the large modern 4-screen multiplex offering a wide choice of the latest in world cinema.

The third component of the City Centre is a modern international style business hotel of over 125 000 sq ft

The entire complex is serviced by a large underground and surface parking of a thousand cars.
One of the key features of the complex is the distribution of public open space. Open space has been so structured that it becomes accessible to all and is used for various functions.

This family entertainment centre is a judicious mix of retail, F&B outlets, entertainment areas; childrens play areas and a large 4-screen multiplex. The structure sits on a large podium with multiple entranceways allowing easy circulation for the people coming in. The visibility to all retail segments has been enhanced by the use of a large central atrium space which also serves as a multi-function arena for other associated activities.
The retail space has been provided in diverse sizes ranging from small kiosks to a large hypermarket of 100,000 sq ft and 60,000 sq ft . The profiling of shops will be carefully done so as to provide a mix of international, national and local brands.

Vertical circulation is organized with escalators enhancing accessibility to all levels of the centre. The centre consists of retail spaces in diverse sizes ranging from small kiosks to a large hypermarket interspersed with various restaurants and cafes as breakout spaces. Apart from these, there is also a dedicated space enclosing a large food court area. Open leisure areas have been attached to these spaces with other entertainment zones providing video gaming, a bowling alley, and other indoor adventures. The development is complete with a large modern 4-screen multiplex cinema.

There is a unique artistic theme that is manifest in the various spaces of the mall in the form of sculpted artworks on the inner and outer faade of the building. The large atrium space forms the hub of the development with spines running across on one side and the courtyards on the other. Each floor has been provided with break-out spaces in the form of landscaped terraces. The buildings have been so designed that the largeness of the program never assumes daunting proportions. In keeping with the traditional Indian schema of high streets and porous spaces, the centre breaks down into a complex of well scaled structures offering maximum interface to the users.

City Centre Siliguri attracts people of all ages by providing a unique environment that enables visitors to relax, have fun and spend longer hours with their close friends and family. With 3.7 lac sq. ft. of retail space, City Centre Siliguri will house major brands and unbranded stores under one roof to make shopping a unique experience.