PREVIEW....

1)

Introduction

Background Issues Objective Method Scope

Marketing Mix (Product, Price, Promotion, Distribution) Competitive Advantages

2)

Findings

3) 4)

Conclusion Recommendations

BACKGROUND

established at 1981 by Jimmy Lai in Kowloon, Hong Kong

apparel and accessories @ supplying products to third parties

owned over 2000 shops operating in 30 countries worldwide by employing over 8000 friendly staff

retailer of mens, womens, and childrens apparel under the brand names

Giordano, Giordano Concepts, Giordano Ladies, and Giordano Junior

Its success is measured by the companys vision and mission which focus on its five corporate business values of quality, knowledge, innovation, simplicity and services

Vision: to be the best and biggest world brand in apparel retailing

Mission: to make people feel good and look great

ISSUES
market structure : monopolistic competition Implement a powerful marketing mix strategies and competitive advantage.

OBJECTIVE
Our long report covers the following objectives:

To investigate how the marketing mix strategies should be performed.

To find out how a company differentiated their product with competitors.

To indicate how branding influence purchasing.

METHODS

Internet >>> idea @ useful information

Questionnaires >>> 40 respondents and 8 questions is

surveyed on them

Reference book

SCOPE

issues of marketing strategies and competitive advantages

explain what marketing strategies that Giordano

used to compete with its competitors

how they survive in the existing market focus on how Giordano brand influence the purchasing decisions of customers

MARKETING MIX STRATEGIES

Product Price Promotion Distribution

PRODUCT

Struggled the best quality and craftsmanship in terms of

fashionable clothing lines to satisfy their customers

How Giordano maintain its product quality? The Giordano garments are not only stylish, yet it is not easily decolourize

able to provide excellent services as part of its product How they maintain its good service?

PRICE

From our research:

most of the people are value-conscious consumers spend a higher price on better quality of apparel, but the price of a product may affects their purchasing decision

implement its pricing strategies on several key

trends

focus on the value-added products

PROMOTION

Objectives of implementing promotional strategy:

improving the companys financial performance

driving the growth of its brands

Promotional effort:

joined the National Cancer Society Malaysia (NCSM) in creating cancer awareness in Malaysia.

What they have done?

the Cheer U Up T-shirt collection to pump up positive

energy and happiness

What they have done?

This plastic bag is specially designed by Giordano

DISTRIBUTION

grown and expanded its business virtually around the world.

strong segment markets established in Asia Pacific, Australia

and the Middle East.

selective distribution system Sunway Pyramid, One Utama, Mid Valley, Pavilion, Sungai Wang Plaza, Berjaya Time Square, and so forth

COMPETITIVE ADVANTAGES
Recognized Brand Excellence in Design and Quality of Apparels Excellence in Services Good Site Selection

RECOGNIZED BRAND

Best known retailer of casual apparels in the Asia Pacific region.

Has been recognized on an international level for

its corporate governance.

Consistently recognized and received a series of awards.

EXCELLENCE IN DESIGN AND QUALITY OF APPARELS

Simple in design, yet stylish & trendy Contemporary lifestyle choices comfortable Make a good quality on apparels durability & usefulness

EXCELLENCE IN SERVICES

Dedicated workforce in all stores Provide high quality services exceeding customers expectations

GOOD SITE SELECTION

Retail stores in high traffic shopping centers. Convenience location for customers to visit. For example???

CONCLUSION

Giordano International Limited can involve in high level of achievements in a dynamic environment of trendy apparel through its powerful marketing strategies and competitive advantages.

Giordano also able to conduct its business in an excellent manner by focusing its five corporate

business values.

RECOMMENDATION

Should have a standard store layout and service guidelines.

Put more effort on promotional.

Should expand its business globally.

Extend their product line.

1)AT WHICH YEAR GIORDANO IS ESTABLISHED?

2) WHAT ARE THE ELEMENTS OF MARKETING MIX?

3) WHO IS THE FOUNDER OF GIORDANO?

4) STATE FIVE LOCATIONS OF

GIORDANO OUTLET IN

MALAYSIA

5) STATE ONE COMPETITIVE ADVANTAGE OF GIORDANO.