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‘Commercial establishments’
for
MAYFAIR MERIDIAN
Presented by:
Mrs. Ruchi Sabale
The Research Study so far:
Objective: -
• To filter the typologies which are not existing in the vicinity, which then can be
incorporated in our project, if required.
• To work out the strategies for Direct marketing and to reach to the
short listed TG.
• To get the Best Deal at a good price by being very selective with every single
commercial unit and the project as a whole.
Actions taken:
• Detail Commercial Inventory was conducted
around the site, specifically on J.P Road, S.V
Road, Ceaser Road, Bhardawadi Road and
Daud Baug Lane.
• NAS's Comments – Available Options for the selected category have to be
studied on the J.P / S.V Road extensively.
•Construction Related
•Convenient Shopping
•Eateries
•Ensemble
•Miscellaneous
•Public Utility
Construction Related
Construction Materials
Furniture & Furnishings
Real Estate Agents MAYFAIR
Interior Decorators MERIDIAN
Glass shops
Tile & Marble Shops
Hardware Shops
Paints& Finishes
Sanitary Ware
Plumbers, Contractors
etc.
Perfumes
Tailors
Spectacles/Glasses
Bags
Restaurant
MAYFAIR
Tea Stalls/Snacks MERIDIAN
Wine Shop
Pan Shop
Cake Shop
Sweet Mart
Investment
Banks MAYFAIR
MERIDIAN
ATM’s
Indigo Nation Tantra Reebok Buddy Davis Kraus Sleep Ins Kids
Scullers Spykar Adidas Durango Biba Romantique Stop
Zodiac Lee Red Tape Monte Carlo Ishvarah Silky Little Kangaroo
Excalibur Wrangler Florsheim Women's Indifeel Stop Disney Babies
Allen Solly Jealous Franco Leone Stop Urban Trio Maybelle Kids' Studio
Black Berry's Pepe ID Eliza Donatein Affairs Praful Winnie the Pooh
Shapes Levis Allen Cooper Expozay Rang Garden Zero
Park Avenue Killer Ganuchi Allen Solly Haute Curry Modern Silk house Frills and Flowers
VF Kashish Caterpillar Free Look Sanaa Gianey Shruti Sharma
Stop Rod Marco Ricci And Raviver Tangle Ruff
Satya Paul gatha Portland Wills Sport Rocky S Jeans Class Apart Weekender
Givo Galaxy Picasso Weekender Triumph Madam Gini & Jony
Theme Libas TSF Union Bay Enamor Catwalk Lee Youth
Giovani AS Bonjour One Vanity Fair Rage Free Look
Life Priyadarshini Rao Jockey Indian Earth Lovable Creative Line Pepe
Primary / Secondary Brands
Apparel - Women's Accessories
Apparel - Kids
Stop Urban Trio Maybelle Magppie
Stop Weekender
Eliza Donatein Affairs Praful
Corelle
Little Kangaroo Barbie
Expozay Rang Garden Tefal
Disney Babies Bunny Kids
Borosil
Black Berry's Kashish Hakoba
Kids' Studio Kitten Stop
Allen Solly Haute Curry Modern Silk house
Free Look Sanaa Gianey Winnie the Pooh Madigrass Servewell
Magicwell's Disney
Characters Bvlgari Fendi Stop Sanskruti
• Through short listing from the commercial Inquiries which have come through
walk - inns
We would then inherently shape the complete façade of the 14 storey tower and a life style complex which
would be true in every way !
When to Approach Them?
• Now – U/C? ( Through Brokers , through the Commercial Walkinns, through Print Media - advertisment)
• In one weeks time – U/C? (after the clearences on various design issues are done)
• In one months time – U/C?
• In 6 week’s Time ? (after the probable rise in the rates for commercial spaces)
• After 50% of the residential sale is over? (Why?)
• After the basement is over? (Why)
• After the First floor Slab is over? (Why)
• After Monsoon? (As it would be an auspicious time for the Buyers)
• After the 100% residential sale is over? (why?)
• After the Complete Construction is over? (Rates would be very high then?)
• But if now, then after the Call centre is completely set up and in use
/ tried and tested.
Pre-requisites for the selected
categories
• Web World (Reliance)
• Restaurants
• Beauty Salon (Lakme / Loreal)
• General Store
Web World (Relience)
• V-Sat Link (Satellite Connectivity) / Optic Fibre
• Cable Networking (U/C)
• Transformer Set-up
• Generator Back-up
• 3-Phase Connection
• Toilet / Pantry / Washbasin
• Laying of optic Fibre
• Multiple Electric Points
Restaurants
• Cooking Area
• Chimney/Smoke Outlets
• Wet Area - Washing Area, Toilets, wash rooms, Pantry
• Additional Water points in Kitchen Area
• Service Ducts
• Drainage /Sewage Pipes
• Refuse chutes / Refuse Disposal area
• Storage for Granary
• Fire Proof Arrangements
• Parking requirement
Beauty Salon
• Water points
• Electric points
• Bathroom
• Toilets
• Pantry
• Electrification – additions points for specific usage
• Drainage outlets
• Parking for the owners
• Parking for the clients
• Waiting Area
• Arrangements for partitions / temporary / permanent
General Store
• Large Storage Space
• Large Display Space
• Stock Loading / unloading areas
• Parking space for the customers
• Clear Frontage and visibility
• Accessibility
• Toilets / pantry
The possible options for
Commercial Set up
• Homogenous Mix with minimum number
of users
• Homogeneous mix with maximum number
of users
• Heterogeneous mix with minimum number
of users
• Heterogeneous mix with maximum
number of users
IDEAL MIX - 1
• Homogenous Mix with minimum number of users
Residential Units
Consumer Durables
Bank’s Showroom (Vijay
Branch Sales, Glamour,
Office Electronic Better Home) /
Showrooms Automobile (2 – 4
(Watches, Mobile wheeler showrooms)
etc)
Commercial Units
IDEAL MIX-2
• Homogeneous mix with maximum number of users
Residential Units
Office -
Bank’s Home
Branch Investmen Loans Medical
OfficeBank
1 Investmen t Office 1Courier
Services Shops
Branch t Office 1
ATM
Office 2
Cassette
Shop/Musi
c Store
Commercial Units
Residential Units
Garment
Bank’s s/
Branch Restaurants /
Apparel CCD/ Barista/
Office Furniture Shops/Fa
Showroom b India
Commercial Units
IDEAL MIX -4
• Heterogeneous mix with maximum number of users
Residential Units
Travels &
Resturaunt 1 Tours
Boutique Lifestyle
Courier Store
Mini Super Fast Food Services
ATM Market Store
Shoe Shop
Commercial Units