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1960s diversification of businesses. Strategic Business Unit (SBU) Definition Single independent operation of a company Has its own competitors One manager responsible for performance Allocation of resources over all SBUs
BCG MATRIX
RELATIVE MARKET SHARE
Ratio of a divisions own market share in an industry to the market share held by the largest rival firm in that industry.
GROWTH RATE
Industry growth rate in constant dollars
2. Cash flow
A. Self-sustaining: Fund their own growth B. Require funds from other SBUs (Cash Cows)
2. Cash Flow
A. Require funds from other SBUs (Cash Cows)
2. Cash Flow
1. Positive cash flow 2. Provides funding to support Stars and ?
2. Cash Flow
1. Goal of Positive Cash Flow 2. Negative Cash Flow = Divestment