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JK Trust Gram

Vikas Yojana
by
Ashutosh Kumar (24006)
Raman Jain (24063)
Kundan Tiwari (24069)

Institute of Rural Management,


Anand
2004
Contents
 Objectives  Strategic Issues
 Methodology  Strengths
 Scope of the study  Weaknesses
 Introduction  Threats and
 Organization Opportunities
Structure
 Steps taken by
 Organization
Design organization
 Funding
 Learning's
 Monitoring and
Evaluation
Objectives
 To develop an understanding of the
organisation, its structure and
operations and learn about its plans
and strategies for growth.
 To understand how an organisation
comes into existence, how it grows,
adapts and absorbs changes and
sustains itself.
 To understand the interface between
the organisation and its external
Methodology
 Primary Sources
 Formal and Informal discussions
 Unobtrusive observations

 Secondary Sources
 Pamphlets
 Brochure
 Evaluation Report
Scope of the study

 Majority of stay being in Anantapur.


 Couldn’t meet higher level Officials
 Confined to JK Trust Gram Vikas
Yojana
Introduction
 Registered under Bombay Public
Trust Act
 Backed by Raymond Group of
Companies.
 Started in 1997 in Madhya Pradesh
 Presently in AP (150),MP (74) and CG
(180)
 Only NGO after BAIF into AI
programme
 Novel Concept of Integrated
Introduction contd…

J K G ro u p

J K T ru s t V a r io u s C o m p a n ie s

J K T ru s t G V Y V a r i o u s S c h o o ls
 Mission
 Catalyzing Rural Development
through ‘Cattle Breed Improvement
Programme’ to alleviate malnutrition,
unemployment and poverty

 Vision
 “…mobilizing higher household
incomes and preventing large scale
infant mortality by trebling milk
productivity at the village grass root
level, by induction of high level
biotechnology in cattle breeding”
Organization Structure
Organization design
Funding
 Andhra Pradesh
 State Budget – Targets based on
Pregnancies confirmed
 Madhya Pradesh and Chattisgarh
 District Administration – Sampoorna
Grameen Swarozgar Yojana – targets
based on calves born.
Monitoring and
Evaluation
 Level 1 : All pregnancies verified by
the RDO and the Veterinary Officer
(govt.).

 Level 2 : Additional Director of AH


verifies 10% at random at the
Division level.

 Level 3 : Joint Director of AH verifies


10% at random at the District level.
Strategic Issues
 Collaboration
- with governments
- with NGO’S like RDT
- with funding agencies like DFID
- with Milk marketing agencies
 Resource mobilization
- human resources
- financial resources
Strengths
 Dynamic Leadership
 Support from the Parent
organisation
 Credibility among stakeholders
 Low employee turnover ratio
 Technical expertise in embryo
transfer technology and cattle
breeding
 Extensive database
Weakness
 Absence of market linkages
 Short duration of programme
 Poor participation of the people in
programme
 Low visibility at the field level
 No clear withdrawal strategy at field
level
 Limited sources of fund
Threats & Opportunities
Opportunities:
 Good response from the
governments
 Huge market potential for dairy
sector
Threats:
 Change or disinterest of
government or collector
 Decreasing funds under SGSY for
asset creation
Future Strategies
 Applied for registration under Foreign
Contribution Regulation Act (FCRA)
 Planning to push for 10 years project
with midterm evaluation after 5
years.
 Large Scale expansion in ILDC
centers (expected to open 600 more
centers by year end)
 Diversification into Health and
Education
Learning's

 Strong and motivated grass root level


workers
 Strategy of working with the
government and not parallel to it
 How credibility leads to rapid
expansion.
 Impact of strong database
 How to deal with a powerful external
environment
Thank You

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