ICT and Vietnam Tourism

promotion activities
Paper to be presented
At Expert Meeting on ICT and Tourism for development
Geneva, 30 Nov. – 2 Dec. 2005

By LE Tuan Anh
Director
Tourism Information Technology Center
Vietnam National Administration of Tourism
Table of content
1. Current situation of
Vietnam ITC
2. Current situation of
Vietnam Tourism
3. Vietnam Tourism
promotion activities
basing on ICT
applications
4. Good opportunities and
challenges for ICT and
Tourism development
in Vietnam
5. Conclusion
1. Current situation of ITC
 Vietnam’sICT was booming since 1995, after
the approval of National Plan of action on IT
toward the year 2000.

 From Nov. 1997, Vietnam has officially been

integrated to the Internet.
1. Current situation of ITC
 Some figures:
 Total international bandwidth: 2,997 Mbps
 Internet users: 8.1 million
 Internet user rate: 9.84%
 06 IXPs
 16 ISPs
 15 OSPs
Vietnam Internet Connectivity map
2. Current situation of Vietnam Tourism

 High and constant Annual

development rate: 13%;
 Tourism revenue
increased: $ 2 millions in
2004;
 Volume of tourist
increased;
 Tourism quality improved;

 2. Current situation of Vietnam Tourism
International Arrivals to Vietnam
3,500,000

2,900,000
3,000,000
2,627,988

2,500,000
2,140,100

2,000,000
1,715,637

1,500,000

1,000,000
1,018,244
500,000
250,000

0
97

99

02
90

91

92

93

94

95

96

98

00

01

03

04
19

19

19

19

19

19

19

19

19

19

20

20

20

20

20
2. Current situation of Vietnam Tourism
Domestic tourists

16,000,000
13,500,000
14,000,000
11,700,000
13,000,000
12,000,000
10,000,000
11,200,000
10,000,000
9,600,000
8,500,000
8,000,000 6,900,000 7,300,000

6,200,000
6,000,000
5,100,000

4,000,000

1,500,000 2,000,000
2,000,000
1,000,000
0
90

91

92

93

94

95

96

97

98

99

00

01

02

03

04
19

19

19

19

19

19

19

19

19

19

20

20

20

20
20
2. Current situation of Vietnam Tourism
Hospitality Industry
90000
ROOMS
80000 85381
70000
74700
60000

50000
55760
40000

30000

20000
31200
26000
10000 16840 21050
13050
0
1992 1993 1994 1995 1996 2000 2002 Oct-04
2. Current situation of Vietnam Tourism
Travel Industry

■ 300 Licensed inbound & outbound tour-operators

■ Over 700 domestic tour operators
■ Over 10.000 vehicles, cruise boats...
 Totally over 3000 enterprises in the tourism industry
3. Vietnam Tourism promotion activities
basing on ICT applications
 At central level: Vietnam National
Administration of Tourism
 At local level: Provincial administration of
Tourism
 At enterprise level: Tour Operators,
Hotels
3. Vietnam Tourism promotion activities
basing on ICT applications
 At
central level: Vietnam National
Administration of Tourism:
 Creating Official websites since 1997:
 www.vietnamtourism.com

 Developing CD-ROMs titles, promoting

different destinations in Vietnam
 E-commerce has just applied on Hotel online
reservation system:
 www.myhotelvietnam.com
3. Vietnam Tourism promotion activities
basing on ICT applications
 At
central level: Vietnam National
Administration of Tourism:
 Official websites created:
 www.vietnamtourism.com (in Vietnamese, English,
French, Chinese and Japanese)
 www.vietnamtourism.gov.vn (in Vietnamese,

English)
 www.dulichvn.org.vn (tourist news on-line,

Vietnamese)
 www.vietnamtourism-info.com (in English)
3. Vietnam Tourism promotion activities
basing on ICT applications
 At
local level: Provincial Administration of
Tourism:
 Having their own tourist website (e.g.):
 www.halong.com

 www.nhatrang-travel.com

 www.huefestival.com

 Sharing the website with provincial

department of commerce
3. Vietnam Tourism promotion activities
basing on ICT applications
 At enterprise level:
 Among 1511 Resort and hotels:
 293 having their own websites and contact with
their customer by email
 495 having only their email address without

website
 Among 281 Tour Operator (domestic and
international):
 224 having their own websites and contact with
their customer by email
 300 having only their email address
4. Good opportunities and challenges for
ICT and Tourism development in Vietnam
 Good opportunity:
 Strong commitment of Government:
 Legal system on ICT and Tourism improved and
completed: Ordinance on Post and
Telecommunications approved; Law on Tourism
approved
 Huge Budget to be allocated for two important fields

of the economy
 Development Strategy on ICT and Tourism
toward 2010 have been adopted
4. Good opportunities and challenges for
ICT and Tourism development in Vietnam
 Challenges:
 DMO and DMS has not yet setup uniformly
nation-wide
 Certain local administration of tourism or
tourist company manager do not pay enough
attention on ICT applications
 Lack of technical knowledge or of potential
tourist demand
5. Conclusion
- ICT role is much more critical for Tourism
development, especially on promotion activities.
- Awareness of ICT and Tourism role is
expanding, creating favorable conditions for
tourism development.
- Government commitments and international
cooperation constitute essential elements for the
successful applications of ITC in tourism field
Thank you for your attention!